Austin Family Counseling: Company Profile

Background

Overview

Austin Family Counseling (AFC) is a counseling practice based in Austin, Texas, dedicated to providing expert-level guidance and support for families, children, couples, and individuals. Established in January 2014, AFC has grown to become a trusted resource in the community, offering a range of therapeutic services aimed at fostering hope and healing.

Mission and Vision

Mission for Clients: To provide hope and healing for individuals and families.

Vision for Clients: To create a space where everyone feels supported and empowered by competent and caring counselors, enabling them to live authentic, healthy, and integrated lives through relationship-centered therapeutic services that are family-focused, inclusive, and span the entire lifespan.

Mission for Clinicians: To support both new and seasoned therapists, equipping them with the tools to provide compassionate care for their clients and themselves.

Vision for Clinicians: To transform the culture of counseling by fostering authentic relationships within a supportive and caring community that is culturally inclusive, allowing clinicians to feel a sense of belonging and encouragement.

Core Values

AFC operates under the "3 Cs":

Competency: Providing the highest quality of care, continually seeking growth opportunities, and focusing on strengths.

Connection: Building relationships through belonging and community, approaching situations from a systemic viewpoint, and cultivating joy through laughter and fun.

Care: Rooted in love and acceptance, offering support and encouragement, mutual respect for all, and maintaining a safe and judgment-free environment.

Key Strategic Focus

Core Objectives

AFC aims to deliver comprehensive therapeutic services that address a wide array of mental health needs, emphasizing inclusivity and support for diverse populations.

Areas of Specialization

Children and Adolescents: Providing counseling services tailored to the unique challenges faced by younger clients.

Families: Offering family counseling to enhance communication and resolve conflicts.

Individuals: Delivering individual counseling to support personal growth and well-being.

Parenting Support: Conducting workshops and groups to assist parents in navigating the complexities of raising children.

Relationship Counseling: Providing inclusive counseling for various relationship dynamics.

Key Technologies Utilized

AFC employs a secure teletherapy platform to facilitate virtual counseling sessions, ensuring accessibility and confidentiality for clients.

Primary Markets Targeted

AFC primarily serves the Austin, Texas area, focusing on families, children, couples, and individuals seeking mental health support.

Financials and Funding

Funding History

Specific details regarding AFC's funding history are not publicly disclosed.

Estimated Annual Revenue

AFC's annual revenue is estimated to be between $5 million and $25 million.

Intended Utilization of Capital

While specific plans for capital utilization are not publicly detailed, AFC's growth and expansion suggest investments in enhancing service delivery, expanding their team, and possibly increasing outreach efforts within the community.

Pipeline Development

Key Services Offered

Individual Counseling: Tailored sessions addressing personal challenges and promoting mental well-being.

Couples Counseling: Therapy aimed at improving communication and resolving conflicts within relationships.

Family Counseling: Services designed to strengthen family bonds and address relational issues.

Parenting Support: Workshops and groups providing guidance on effective parenting strategies.

Teen Counseling: Specialized support for adolescents navigating developmental and emotional challenges.

Stages of Service Delivery

AFC offers services at various stages, from initial assessments to ongoing therapy sessions, adapting to the evolving needs of clients.

Target Conditions

AFC addresses a broad spectrum of mental health conditions, including anxiety, depression, behavioral issues, and relationship conflicts.

Relevant Timelines for Anticipated Milestones

Specific timelines for service milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

AFC utilizes a secure teletherapy platform to conduct virtual counseling sessions, ensuring client confidentiality and accessibility.

Significant Scientific Methods

AFC employs evidence-based therapeutic approaches, including cognitive-behavioral therapy (CBT), emotion-focused therapy (EFT), and family systems therapy, tailored to meet the unique needs of each client.

Leadership Team

Key Executives

Lora Ferguson, LPC-S: Founder and Co-Director of AFC, Lora has been instrumental in establishing and growing the practice, focusing on providing compassionate care and fostering a supportive environment for both clients and clinicians.

Kirby Schroeder: Co-Director and Therapist at AFC, Kirby collaborates with Lora to lead the practice, emphasizing inclusivity and community engagement in therapeutic services.

Leadership Changes

As of January 2026, there have been no publicly disclosed significant changes or appointments within AFC's leadership team.

Competitor Profile

Market Insights and Dynamics

The mental health counseling market in Austin, Texas, is characterized by a growing demand for services, driven by increased awareness and the destigmatization of mental health issues. This trend has led to the emergence of numerous counseling practices and organizations aiming to meet the diverse needs of the community.

Competitor Analysis

AFC operates in a competitive landscape with several notable competitors, including:

Austin Child Guidance Center (ACGC): A non-profit organization founded in 1951, ACGC provides evidence-based therapy, psychological assessments, and psychiatric evaluations to children and families, regardless of family income.

Austin Family Institute: With a 25-year history, this institute offers family therapy services and is Austin's only family-therapy-based training institute, providing services on a sliding scale.

Austin Family Care: Offering virtual and in-office therapy, Austin Family Care provides services such as child and adolescent therapy, relationship and couples therapy, individual and family therapy, and sex therapy.

Strategic Collaborations and Partnerships

Specific details regarding AFC's collaborations and partnerships are not publicly disclosed.

Operational Insights

AFC differentiates itself through its inclusive approach, offering services to a diverse clientele and emphasizing a supportive and culturally inclusive environment. The practice's commitment to high-quality care and community engagement positions it as a significant player in the Austin mental health counseling market.

Strategic Opportunities and Future Directions

Strategic Roadmap

AFC's strategic focus includes expanding its service offerings, enhancing digital engagement through teletherapy platforms, and continuing to foster a supportive community for both clients and clinicians.

Future Business Directions

Plans for future expansion or new service offerings are not publicly detailed.

Opportunities for Expansion

Given the increasing demand for mental health services in Austin, AFC has opportunities to expand its reach by offering additional specialized services, increasing community outreach, and potentially collaborating with other organizations to enhance service delivery.

Positioning for Future Objectives

AFC's strong foundation, inclusive approach, and commitment to quality care position it well to achieve its future objectives and continue to serve the Austin community effectively.