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Authenticom - Comprehensive Analysis Report

Summary

Authenticom, established in 2002, is a privately held data management company serving the automotive industry [i]. Based in La Crosse, Wisconsin, Authenticom aims to connect the world to data by focusing on data visibility, transparency, and control [i]. The company bridges the gap between vendors and dealers, streamlining complex processes into user-friendly systems [i]. Authenticom's mission is to enhance connectivity, efficiency, and profitability within the automotive sector for all stakeholders [i]. They provide secure, vendor-neutral data integration and hygiene solutions [i].

1. Strategic Focus & Objectives

Core Objectives

Authenticom's primary strategic focus centers on data syndication within the automotive industry [i]. They offer solutions for data extraction, integration, and enhancement, connecting dealers, vendors, and OEMs [i]. A key objective is to equip dealerships and OEMs with tools that reduce costs, streamline operations, and prepare their businesses for the future [i]. Platforms like DealerVault and Record Recharge facilitate the management and sharing of data across various Dealer Management Systems (DMS) [i].

Specialization Areas

Authenticom specializes in data management platforms and integration capabilities for the automotive industry [i]. Their vendor-neutral approach ensures data security, transparency, and dealer control over DMS data [i]. Key offerings include data extraction, integration, and enhancement solutions that connect various stakeholders in the automotive ecosystem [i].

Target Markets

Authenticom's primary market segments include automotive dealerships, OEMs, and vendors requiring data management solutions [i]. They serve over 12,000 dealerships in North America [i]. Their market positioning strategy focuses on providing secure, transparent, and efficient data management solutions tailored to the automotive industry's unique needs [i].

2. Financial Overview

Funding History

As of July 2025, Authenticom has not raised any funding rounds [i]. In 2018, the company was acquired by CDK Global [i]. Authenticom's estimated annual revenue is $18.4 million, with a revenue per employee of $202,000 [i].

3. Product Pipeline

Key Products/Services

Authenticom continuously evolves its offerings to meet the changing data landscape [i].

• DealerVault: A data management platform that pulls data from thousands of DMS systems worldwide, consolidating it into a single source [i]. It integrates with over 75 DMS systems [i].

• Record Recharge: A suite of data hygiene services that revitalize data by appending, verifying, and cleaning it [i].

• Motive Retail: Custom-built API solutions that deliver OEMs the tools to run seamless and scalable programs [i].

• Carpod: An expansion of DealerVault that drives sales through image integration and inventory customization [i].

4. Technology & Innovation

Technology Stack

Authenticom's technological strength lies in its data management platforms and integration capabilities [i].

• DealerVault: A platform integrating with over 75 DMS systems and serving over 12,000 dealerships in North America [i].

• Record Recharge: Data hygiene services that enhance data quality and accuracy [i].

• Motive Retail: API solutions for OEMs [i].

• Carpod: An expansion of DealerVault for sales enhancement [i].

Proprietary technologies:
Authenticom specializes in integrating with various DMS systems, providing a vendor-neutral platform for data management [i]. Their systems extract and deliver data from DMS to automotive applications multiple times daily [i]. Data cleansing and enhancement services include owner verification and API connectivity for phone and email hygiene [i].

Significant scientific methods:
Authenticom focuses on providing data hygiene and enhancement services to increase marketing capabilities and ensure data accuracy [i]. Data syndication streamlines processes, saves costs, and helps dealerships achieve growth objectives [i].

5. Leadership & Management

Executive Team

• Steve Cottrell: CEO and Founder [i].

• Chad Rycenga: Chief Product Officer [i].

• Stephen Foster: Chief Revenue Officer [i].

• Jason Tryfon: President, Canada, International Operations & Global Business Development [i].

• Roxane Herricks: VP of Human Resources [i].

• Joe Noth: VP of Finance [i].

• Lindsey Gallagher: VP of Operations [i].

• Drew Williams: Creative Director - International Operations [i].

• Michelle Phelps: Director of Sales [i].

• Dane Brown: General Counsel [i].

• Phil Taylor: President - Motive Retail [i].

• Jamie Theis: VP of Operations [i].

• Dawn Romvari: Director of Demand Generation [i].

Recent Leadership Changes

• Stephen Foster was appointed as Chief Revenue Officer in January 2025 [i].

• Chad Rycenga was appointed as Chief Product Officer in February 2025 [i].

• Dawn Romvari was appointed as Director of Demand Generation in June 2025 [i].

6. Competitive Analysis

Major Competitors

Authenticom's primary competitors include:

• Upstart

• Reynolds and Reynolds

• Tekion

• Inca

• CALLREVU

• Car IQ Pay

• Car Studio AI

• AutoSmart Audit

• Motive Retail

• Accenture

• Wipro

Authenticom differentiates itself through its vendor-neutral approach, focusing on data security, transparency, and providing dealerships with control over their DMS data [i].

7. Market Analysis

Market Overview

Authenticom operates in the automotive data management market, characterized by increasing volumes of customer and vehicle data [i]. Dealerships are responsible for controlling and protecting this data, especially with increasing data security standards [i]. The market demands secure, transparent, and efficient ways to manage and share data among vendors, customers, and manufacturers [i].

8. Strategic Partnerships

• National Automobile Dealers Association (NADA): Authenticom collaborated with NADA to create NADA Vault, a secure platform for dealerships to syndicate their data [i].

• TradePending: Authenticom partnered with TradePending to automate customer retention for auto dealerships by integrating data syndication solutions with TradePending's Value Watch product [i].

• Ship.Cars: Authenticom partnered with Ship.Cars to provide ADT's carriers a discount on the Ship.Cars platform [i].

9. Operational Insights

Authenticom focuses on streamlining operations and processes to serve customers efficiently [i]. They provide solutions like DealerVault and Record Recharge to help dealerships manage and control their data [i]. The company emphasizes data security and transparency, ensuring dealers have visibility into how their data is used [i].

10. Future Outlook

Strategic Roadmap

Authenticom is focused on global expansion and enhancing user experiences [i]. They aim to bring a fresh brand, revise and enhance the company's UX/UI, and increase the firm's CX and global growth [i]. The company is also focused on innovation and leadership in automotive data integration and hygiene solutions [i].