Authority Brands Company Profile

Background

Overview

Founded in 2017 and headquartered in Columbia, Maryland, Authority Brands is a leading provider of home services in North America. The company operates a diverse portfolio of 16 home service franchise brands, delivering a comprehensive range of services from the property line to the roofline. With a network of over 1,000 franchise owners across more than 2,000 territories, Authority Brands is dedicated to supporting franchisee growth through robust marketing, advanced technology, and strong operational support.

Mission and Vision

Authority Brands aims to positively impact the quality of life for its franchise owners, homeowners, and employees by providing unparalleled business ownership opportunities, delivering first-class home services, and fostering personal and professional growth.

Key Strategic Focus

Core Objectives

Franchisee Support: Providing comprehensive training, marketing, and operational resources to ensure franchisee success.

Service Diversification: Expanding service offerings to cover all aspects of home maintenance and care.

Market Expansion: Growing the franchise network through strategic acquisitions and new franchise agreements.

Areas of Specialization

Authority Brands specializes in a wide array of home services, including:

Residential Cleaning: The Cleaning Authority

Plumbing Services: Benjamin Franklin Plumbing

Electrical Services: Mister Sparky

HVAC Services: One Hour Heating & Air Conditioning

Pest Control: Mosquito Squad

Tree Services: Monster Tree Service

Swimming Pool Maintenance: America’s Swimming Pool Company

In-Home Care: Homewatch CareGivers

Pet Waste Management: DoodyCalls

Restoration Services: STOP Restoration and DRYmedic Restoration Services

Pet Care Services: Woofie’s

Painting Services: Color World Painting

Junk Removal: The Junkluggers

Lawn Care: Lawn Squad

Screen Services: Screenmobile

Key Technologies Utilized

Authority Brands leverages advanced technology platforms to support franchise operations, including:

Successware: A business management software that streamlines processes and reduces costs.

Success Academy: Provides hands-on training for various aspects of each business.

BuyMax: Offers franchise owners rebates and discounts on quality products.

Primary Markets Targeted

The company targets the North American residential services market, focusing on homeowners seeking reliable and comprehensive home maintenance solutions.

Financials and Funding

Funding History

September 2018: Funds advised by Apax Partners acquired Authority Brands from PNC Riverarch Capital.

September 2022: British Columbia Investment Management Corporation (BCI) acquired a significant minority stake in Authority Brands, with Apax Funds retaining majority ownership.

Utilization of Capital

The capital from these investments has been utilized to accelerate growth through strategic acquisitions, expand service offerings, enhance technology platforms, and support franchisee development.

Pipeline Development

Recent Acquisitions

2022:

Woofie’s: A pet care franchise offering pet sitting, dog walking, and mobile pet spa services.

The Junkluggers: A junk removal service focusing on eco-friendly disposal.

Color World Painting: A painting service provider.

2023:

DRYmedic Restoration Services: Specializes in disaster restoration services.

Screenmobile: Offers screen-related services and products.

Lawn Squad: A rebranded lawn care service.

Franchise Expansion

In 2023, Authority Brands signed 190 franchise agreements, expanding across more than 421 new territories, marking a 60% year-over-year increase.

Technological Platform and Innovation

Proprietary Technologies

Successware: A comprehensive business management software designed to streamline franchise operations.

BuyMax: A group purchasing organization providing rebates and discounts to franchise owners.

Significant Scientific Methods

While Authority Brands primarily focuses on service delivery, it employs data-driven marketing strategies and operational analytics to optimize franchise performance.