Automation Displays, Inc. Company Profile

Background

Company Overview

Automation Displays, Inc. (ADI), established in 1971, is a privately held company headquartered in Eau Claire, Wisconsin. With over 50 years of experience, ADI specializes in designing and manufacturing custom electrical control panels and display solutions for various industries, including building automation, detention and access control, fire signaling, oil and gas, and industrial control sectors.

Mission and Vision

ADI's mission is to provide innovative, high-quality, and reliable electrical control and display solutions tailored to meet the specific needs of their clients. Their vision is to be the preferred partner for system integrators and installers worldwide, delivering unmatched accommodation, simplicity, and lifelong support.

Industry Significance

As a leading manufacturer in the industrial automation sector, ADI has built a reputation for excellence and reliability. Their products are integral to the efficient and safe operation of complex systems across multiple industries, contributing significantly to advancements in automation and control technologies.

Key Strategic Focus

Core Objectives

ADI focuses on delivering customized electrical control and display solutions that enhance operational efficiency, safety, and reliability for their clients. They aim to maintain a strong commitment to innovation, quality, and customer satisfaction.

Areas of Specialization

ADI specializes in several key areas:

• Electrical Control Panels: Design and manufacture of control panels tailored to specific operational requirements.

• Smoke Control Systems: Development of systems designed to manage smoke in the event of a fire, ensuring safety and compliance with regulations.

• Annunciators: Provision of devices that alert operators to system statuses or alarms.

• Detention and Security Systems: Design and implementation of control panels for detention facilities, enhancing security and operational control.

• Mosaic Mimic Panels: Creation of visual representations of control systems for monitoring and management purposes.

Key Technologies Utilized

ADI employs a range of advanced technologies in their products, including:

• Embedded Firmware: For precise control and functionality of control panels.

• Mechanical Enclosure Fabrication: Ensuring durability and safety of control panels.

• UL-Rated Assembly: Compliance with industry standards for safety and quality.

• System Testing: Rigorous testing procedures to ensure reliability and performance.

Primary Markets Targeted

ADI serves a diverse range of markets, including:

• Building Automation: Systems that control and monitor building services.

• Detention and Access Control: Security systems for correctional facilities and restricted areas.

• Fire Signaling: Systems designed to detect and alert occupants to fire hazards.

• Oil and Gas: Control systems for operations in the oil and gas industry.

• Industrial Control: Automation systems for manufacturing and industrial processes.

Financials and Funding

Funding History

As a privately held company, ADI has not publicly disclosed detailed financial information or funding history. The company has experienced significant growth, leading to the expansion of their manufacturing facilities to accommodate increased demand.

Recent Developments

In May 2023, ADI announced the construction of a new 23,000-square-foot manufacturing warehouse to enhance their engineering and manufacturing capabilities. This expansion reflects the company's commitment to innovation and meeting the growing needs of their customer base.

Pipeline Development

Key Projects and Milestones

ADI has been involved in several notable projects, including:

• The Pillsbury Project: In 1981, ADI provided a custom manufacturing process panel for The Pillsbury Company in Springfield, Illinois, featuring the iconic "Bicep Doughboy" graphic.

• Savvy Panel Replacement Solutions: In August 2025, ADI introduced engineered replacement panels designed to modernize legacy systems without disruption, offering scalable quality and flexible integration.

Technological Platform and Innovation

Proprietary Technologies

ADI's proprietary technologies include:

• Embedded Firmware: Custom-developed firmware for precise control and functionality of control panels.

• Mechanical Enclosure Fabrication: In-house fabrication of durable and safe enclosures for control panels.

• System Testing Protocols: Rigorous in-house testing procedures to ensure product reliability and performance.

Significant Scientific Methods

ADI employs several key scientific methods:

• Application Evaluations: Assessing client needs to design tailored solutions.

• Custom Programming: Developing software to meet specific operational requirements.

• Conceptual Design: Creating initial designs that align with client specifications.

• Hardware and Component Specification: Selecting appropriate hardware and components for each project.

• Back Panel Layout and Design: Designing the internal layout of control panels for optimal functionality.

• Panel Fabrication: Manufacturing control panels with attention to detail and quality.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, ADI's commitment to innovation suggests ongoing efforts to integrate advanced technologies into their products and services.

Leadership Team

Key Executives

• Brenden Carroll: President and CEO since 2019, Brenden has led the company through significant growth and expansion, including the recent construction of a new manufacturing facility.

• Richard Carroll: Former President and CEO, Richard co-founded ADI in 1971 and served as President and CEO until 2019, overseeing the company's development and success over nearly five decades.

Competitor Profile

Market Insights and Dynamics

The market for electrical control panels and display solutions is competitive, with numerous players offering a range of products and services. Key competitors include:

• Taylor Dynamometer: A leading manufacturer of industrial control panels.

• Xylem Inc.: Provides control panels and related equipment.

• Liberty Pumps: Specializes in control panels for pumping systems.

• Cattron-Theimeg: Offers remote control systems for various industries.

Competitor Analysis

While specific details about competitors' technologies and achievements are not provided, the competitive landscape includes both large diversified businesses and smaller companies specializing in niche products and services. ADI differentiates itself through its integrated manufacturing process, in-house engineering expertise, and commitment to customer support.

Strategic Collaborations and Partnerships

Collaborations

ADI collaborates with system integrators and installers to deliver customized solutions that meet specific project requirements. Their approach emphasizes partnership and flexibility, ensuring that ADI’s solutions align with customer specifications and industry standards across multiple control platforms.

Partnerships

ADI has established partnerships with industry leaders such as AWS, JCI, Siemens, Schneider Electric, Honeywell, and Emerson, enhancing their market presence and technological capabilities.

Operational Insights

Strategic Considerations

ADI's strategic considerations include maintaining a strong focus on innovation, quality, and customer satisfaction. Their integrated manufacturing process and in-house engineering capabilities provide a competitive advantage, allowing for faster lead times and seamless integration with client systems.

Competitive Advantages

ADI's key competitive advantages include:

• Integrated Manufacturing Process: Managing every phase of product development in-house, from concept to system testing.

• In-House Engineering Expertise: A team of mechanical, electrical, and software engineers specializing in various domains.

• Commitment to Customer Support: Offering "forever support" for their products, ensuring long-term reliability and customer satisfaction.

Strategic Opportunities and Future Directions

Strategic Roadmap

ADI's strategic roadmap includes:

• Expansion of Manufacturing Capabilities: The recent construction of a new manufacturing facility to accommodate increased demand.