Automation-X Company Profile

Background

Overview

Founded in 2003, Automation-X specializes in providing top-quality industrial automation products and solutions across various industries, with a significant focus on the oil and gas sector. The company's mission is to deliver exceptional turnkey automation solutions by fostering strong partnerships with vendors, employees, and customers. Their vision emphasizes innovation, employee empowerment, and customer-centric service. Headquartered in Fort Collins, Colorado, Automation-X operates 14 locations strategically positioned across the United States, including Colorado, New Mexico, North Dakota, Texas, Oklahoma, Louisiana, West Virginia, and Pennsylvania.

Employee Ownership

In December 2022, Automation-X transitioned to a 100% employee-owned company through an Employee Stock Ownership Plan (ESOP). This move underscores the company's commitment to fostering a collaborative and inclusive work culture, providing employees with a financial stake in the company's success, and promoting long-term growth and sustainability.

Key Strategic Focus

Core Objectives and Specializations

Automation-X is dedicated to delivering comprehensive automation solutions tailored to the unique needs of its clients. Their product offerings include:

Off-Grid Power Solutions: Solar panels, batteries, and wind turbines designed for remote operations.

RTU and PLC Panel Designs: Customizable Remote Terminal Unit (RTU) and Programmable Logic Controller (PLC) panels for efficient process control.

Instrumentation Outfitting: Comprehensive instrumentation solutions to enhance operational efficiency.

The company primarily targets the oil and gas industry, providing products such as pump-off controllers, load cells, valves, cables, and communication kits. Their strategic focus is on delivering innovative, reliable, and cost-effective automation solutions that streamline operations and enhance productivity.

Financials and Funding

Revenue and Employee Count

Automation-X's estimated annual revenue is approximately $21.8 million, with a revenue per employee of $245,000. The company employs around 89 individuals.

Funding History

The company has raised a total of $1 million in funding over one round.

Technological Platform and Innovation

Proprietary Technologies and Methodologies

Automation-X distinguishes itself through its commitment to innovation and the integration of advanced technologies into its product offerings. Their solutions are designed to meet the evolving needs of the industrial automation sector, particularly in the oil and gas industry. The company's expertise includes:

Off-Grid Power Solutions: Utilizing renewable energy sources like solar and wind to power remote operations.

Custom Panel Designs: Developing RTU and PLC panels tailored to specific client requirements.

Instrumentation Solutions: Providing comprehensive instrumentation outfitting to enhance operational efficiency.

These technological capabilities enable Automation-X to deliver reliable and efficient automation solutions that address the unique challenges faced by their clients.

Leadership Team

Key Executives

Dan Schultejann: Founder and Chief Executive Officer. Under his leadership, Automation-X has grown into a leading provider of industrial automation solutions.

Carl MacKinnon: President. He plays a pivotal role in overseeing the company's operations and strategic initiatives.

Alex Schultejann: Board Member. He contributes to the company's strategic direction and governance.

Leadership Changes

In December 2022, Automation-X transitioned to a 100% employee-owned company through an Employee Stock Ownership Plan (ESOP). As part of this transition, Dan and Alex Schultejann shifted their focus to strategic roles and continued as members of the Board of Directors. Carl MacKinnon assumed the role of President, overseeing the company's operations and strategic initiatives.

Competitor Profile

Market Insights and Dynamics

The industrial automation market, particularly within the oil and gas sector, is characterized by a growing demand for efficient and reliable automation solutions. Companies in this space are continually innovating to meet the evolving needs of the industry, focusing on enhancing operational efficiency, safety, and sustainability.

Competitor Analysis

Automation-X operates in a competitive landscape with several key players:

Swanson Flo: With approximately 90 employees and an estimated revenue of $17.9 million, Swanson Flo offers a range of industrial automation products and services.

Mec-Tric Control: Employing around 28 individuals and generating an estimated revenue of $7 million, Mec-Tric Control specializes in control systems and automation solutions.

Doig Corporation: With about 30 employees and an estimated revenue of $5.8 million, Doig Corporation provides automation and control products.

These competitors focus on delivering automation solutions tailored to various industrial applications, emphasizing product quality, innovation, and customer service.

Strategic Collaborations and Partnerships

Automation-X emphasizes strong partnerships with vendors, employees, and customers to deliver exceptional automation solutions. Their collaborative approach ensures that they can provide innovative and reliable products tailored to the specific needs of their clients.

Operational Insights

Automation-X's transition to a 100% employee-owned company has fostered a culture of ownership and accountability among employees. This structure is designed to enhance productivity, customer satisfaction, and employee retention. The company's nationwide presence, with 14 locations across the United States, enables them to effectively serve a broad customer base and respond promptly to client needs.

Strategic Opportunities and Future Directions

Looking ahead, Automation-X aims to leverage its employee-owned structure to drive innovation and growth. The company is focused on expanding its market share by delivering cutting-edge automation solutions that address the evolving needs of the industrial sector. By maintaining strong partnerships and a customer-centric approach, Automation-X is well-positioned to achieve sustainable growth and long-term success.