Automotive Sales Coach Company Profile

Background

Founded in 2002, Automotive Sales Coach (ASC) is an Indianapolis-based sales training cooperative dedicated to enhancing the performance of automotive dealerships. With a mission to inspire today's sales professionals to become students of excellence, ASC provides high-level training services aimed at improving sales processes and customer satisfaction. The company emphasizes building a base of excited, lifetime, loyal customers and employees, focusing on long-term relationships and sustainable sales solutions.

Key Strategic Focus

ASC's strategic focus centers on delivering comprehensive sales training and coaching programs tailored to the unique needs of automotive dealerships. By implementing proven sales processes and fostering a culture of continuous improvement, ASC aims to:

Enhance Closing Rates: Clients have reported desk-to-close ratios improving by 20-30%.

Increase Profit Per Vehicle Retail (PVR): Dealerships have experienced PVR increases of $200-$500 across the board.

Reduce Employee Turnover: ASC's programs contribute to happier, more confident teams with lower turnover rates.

Streamline Operations: The training promotes smoother desk operations with less friction and encourages managers to adopt a coaching mindset.

Financials and Funding

As of June 2025, Automotive Sales Coach generates an annual revenue of approximately $750,000. The company operates with a lean team of around 11 employees, focusing on delivering high-quality training services to its clients.

Technological Platform and Innovation

ASC leverages a blend of principles from renowned figures like Steven Covey, Og Mandino, and sports coaching authorities to develop its training curriculum. This multi-faceted approach ensures a comprehensive and effective sales training experience. The company's proprietary system, the Dealership Playbook™, outlines ten daily habits designed to enhance sales culture and performance. This structured system reinforces daily habits for lasting change, focusing on process, consistency, accountability, and results.

Leadership Team

The leadership team at ASC brings decades of experience in the automotive industry, dedicated to empowering dealership success through proven methods. Key team members include:

David Lowe: Founder and key contributor to ASC's mission and training programs.

Jessica Smith: Positioned as a significant member of the leadership team, contributing to the company's strategic initiatives.

Michael Brown: Holds a pivotal role within the organization, focusing on operational excellence and client success.

Competitor Profile

Market Insights and Dynamics

The automotive sales training industry is highly competitive, with numerous companies offering various programs to enhance dealership performance. The market is characterized by a demand for innovative training solutions that address the evolving needs of dealerships in a rapidly changing automotive landscape.

Competitor Analysis

Key competitors in the automotive sales training sector include:

Kintz Group: Offers personalized consulting and coaching solutions, focusing on experience, analysis, and innovation to improve dealership operations.

CarMotivators: Provides coaching services with a team boasting over 110 years of combined experience in automotive sales and leadership, emphasizing leadership, culture, and process improvement.

Automotive Dealership Institute: Offers management training for automotive dealerships, focusing on finance and insurance sectors.

Strategic Collaborations and Partnerships

ASC's training curriculum is influenced by principles from renowned figures like Steven Covey and Og Mandino, ensuring a multi-faceted approach to sales excellence. This unique philosophy differentiates ASC from competitors and appeals to dealerships seeking innovative sales techniques.

Operational Insights

ASC's commitment to helping dealerships build fair profit margins while delivering value to customers aligns with the need for sustainable sales solutions. Emphasizing the balance between profitability and customer satisfaction attracts dealerships seeking long-term, sustainable sales practices.

Strategic Opportunities and Future Directions

ASC is well-positioned to expand its reach by leveraging its unique sales philosophy and customer-centric approach. By continuing to develop innovative training programs and fostering strong client relationships, ASC can further solidify its position in the automotive sales training industry.