Avalon Capital Markets Company Profile

Background

Avalon Capital Markets, established in 2014, is an independent agency brokerage headquartered in London, United Kingdom. The firm specializes in providing institutional clients with comprehensive trading services across various asset classes, including equity derivatives, cash equities, exchange-traded funds (ETFs), fixed income, and foreign exchange (FX). Avalon's mission is to deliver unparalleled customer service through dedicated and experienced teams, offering access to global markets and state-of-the-art technology.

Key Strategic Focus

Avalon Capital Markets focuses on delivering integrated trading solutions tailored to the diverse needs of its institutional clientele. The firm's core objectives include:

• Equity Derivatives: Providing specialized brokerage services in European indices (e.g., EuroStoxx, DAX, FTSE), sector indices, single stock options, and Delta One products such as synthetics and dividend swaps.

• Cash Equities: Offering execution services across the full cash equities spectrum, emphasizing best market execution and direct market connectivity.

• Exchange-Traded Funds (ETFs): Maintaining a leading position in the secondary ETF market, facilitating substantial daily transaction volumes.

• Fixed Income: Delivering a wide range of products, including interest rate derivatives, futures and options execution, government bonds, high-yield bonds, and emerging markets.

• Foreign Exchange (FX): Managing FX exposures for international investments, providing strategies for hedging or leveraging volatility as a source of alpha.

Financials and Funding

As of the fiscal year ending July 31, 2023, Avalon Capital Markets reported:

• Turnover: £6.33 million, a decrease of £383,080 (-6%) from the previous year.

• Net Assets: £205,952, a decrease of £59,429 (-22%).

• Total Assets: £2.49 million, a decrease of £1.07 million (-30%).

• Total Liabilities: £2.28 million, a decrease of £1.01 million (-31%).

• Cash in Bank: £89,472, a decrease of £280,949 (-76%).

• Employees: 11, a decrease of 1 (-8%).

The company operates as a private limited entity and does not publicly disclose detailed funding history or investor information.

Technological Platform and Innovation

Avalon Capital Markets leverages advanced technological platforms to enhance trading efficiency and client confidentiality. Notably, the firm utilizes "Liquidity X," a proprietary dark pool trading system designed to:

• Confidentiality and Anonymity: Ensure complete confidentiality and anonymity for clients, with no leakage of order information unless a trade is executed within the system.

• Genuine Firm Orders: Facilitate trading of firm and genuine orders, not serving as a price discovery platform.

• Automated Price Improvements: Implement directed tolerance levels on prices to achieve automated price improvements.

• Execution at Best Prices: Maintain high levels of confidentiality while executing trades at optimal prices.

• Trade Larger Sizes: Allow trading of larger sizes with size remaining anonymous unless traded in full.

Leadership Team

Avalon Capital Markets is led by experienced professionals:

• Mr. Jean Yves Michael Aknin: Serving as Director since the company's inception on April 2, 2014.

• Mr. Simon George Edward Langford: Former Director, resigned on August 15, 2024.

The leadership team brings extensive experience in brokerage and financial services, contributing to Avalon's growth and strategic direction.

Competitor Profile

Market Insights and Dynamics:

Avalon Capital Markets operates in the competitive landscape of institutional brokerage services, focusing on equity derivatives, cash equities, ETFs, fixed income, and FX markets. The market is characterized by rapid technological advancements, regulatory changes, and evolving client demands for integrated and confidential trading solutions.

Competitor Analysis:

Key competitors include:

• Sova Capital: With 228 employees and revenue of $92.9 million, Sova Capital offers a range of brokerage services, emphasizing market access and research capabilities.

• Sunrise Brokers: Employing 127 individuals and generating $28.9 million in revenue, Sunrise Brokers specializes in derivatives and structured products, providing innovative trading solutions.

• Mirabaud Asset Management: With 95 employees and $28 million in revenue, Mirabaud offers asset management and brokerage services, focusing on personalized client relationships.

Avalon's emphasis on client confidentiality, technological innovation, and comprehensive service offerings positions it competitively within this landscape.

Strategic Collaborations and Partnerships

Avalon Capital Markets maintains a well-developed network of liquidity providers and street-wide relationships, offering valuable knowledge and insight to its clients. The firm covers institutions globally, including investment banks, hedge funds, asset managers, pension funds, and large corporates.

Operational Insights

Avalon's strategic considerations include:

• Client Focus: Prioritizing client needs by offering integrated services across various asset classes through a single point of contact.

• Independence: Operating as an independent agency brokerage, dealing exclusively for clients without engaging in proprietary trading.

• Technological Integration: Utilizing advanced platforms like Liquidity X to enhance trading efficiency and maintain client confidentiality.

Strategic Opportunities and Future Directions

Avalon Capital Markets aims to:

• Expand Service Offerings: Continue diversifying its product range to meet evolving client demands.

• Enhance Technological Capabilities: Invest in cutting-edge technologies to improve trading platforms and client experiences.

• Strengthen Global Presence: Leverage existing relationships to expand its footprint in key financial markets worldwide.

Contact Information

• Website: www.avaloncapitalmarkets.com

• Phone: +44 (0) 20 3060 8895

• Email: info@avaloncapitalmarkets.com

• Headquarters: London, United Kingdom

For more information, visit Avalon's official website.