Avenues Home Care Company Profile

Background

Avenues Home Care™, established in May 2024, is dedicated to providing personalized, high-quality in-home care services for adults, seniors, and veterans. The company emerged from the consolidation of several reputable home care agencies across the Southern United States, including AA Care Services, Sentinel Homecare, SunLife, and Comprehensive Care. With a mission to enhance lives through accessible home and health care services, Avenues Home Care emphasizes quality, compassion, professionalism, reliability, and trust.

Key Strategic Focus

Avenues Home Care focuses on delivering comprehensive in-home care services tailored to individual needs. Their offerings include:

Personal Care: Assistance with bathing, dressing, grooming, feeding, personal hygiene, mobility, transferring, incontinence care, and medication reminders.

Home Helper Services: Companionship, light housekeeping, laundry, meal planning and preparation, shopping, errands, transportation, and appointment assistance.

Transition Care: Support during transitions from hospital to home, skilled nursing facilities, assisted living, or memory care, as well as post-surgical support and respite care.

Specialty Care: Diagnosis and disease-specific care for conditions such as Alzheimer’s, cancer, stroke, and Parkinson’s, along with assistance in fall prevention and diabetic care.

Nursing Services: Weekly medication box prefill, nurse advocacy at medical appointments, and private duty nursing.

Veterans Care: Services tailored for veterans, including participation in the VA Homemaker and Home Health Aide Program and Veterans Aid & Attendance.

The company operates in over 100 communities across Texas, Tennessee, and Northwest Georgia, with locations in:

Chattanooga, Tennessee

Dalton/Northwest Georgia

Dallas/Ft. Worth Metroplex

Johnson City, Tennessee

Morristown, Tennessee

Nashville, Tennessee

North Texas

San Antonio/New Braunfels/Austin

Financials and Funding

While specific financial details are not publicly disclosed, Avenues Home Care has demonstrated strategic growth through acquisitions. In December 2024, the company expanded its footprint in Texas by acquiring Clear Path Home Care, adding six new locations in the Dallas area. This acquisition enhanced their veteran care services, including programs through the VA Homemaker and Home Health Aide program.

Leadership Team

Doug Markham, Chief Executive Officer: With over 25 years of experience in healthcare, insurance, and government sectors, Doug leads strategic growth initiatives and positions the company as a premier provider of community-focused home care services. He holds a Bachelor of Science degree from Vanderbilt University.

Andy Maish, Chief Financial Officer: A Certified Public Accountant licensed in Texas, Andy has extensive experience in financial reporting and oversight across various industries. He earned both a Bachelor of Science in Accounting & Finance and a Master of Science in Accounting from the University of Texas at Dallas.

Helen Trowsdale, RN, BSN, Chief Compliance Officer: With over 30 years as a nurse and senior advocate, Helen founded AA Care Services and is credentialed as a National Aging Life Professional. She leads education and training programs to ensure the highest levels of care.

Competitor Profile

Market Insights and Dynamics

The home care industry is experiencing significant growth due to an aging population and increasing demand for in-home care services. The market is characterized by a mix of large national providers and smaller, community-focused agencies.

Competitor Analysis

Right at Home: An international franchise offering in-home care to seniors and adults with disabilities. Founded in 1995, it operates over 700 franchise locations in the U.S. and five other countries.

VITAS Healthcare: A provider of end-of-life care, operating 53 hospice programs in 15 states and the District of Columbia, serving an average daily census of more than 21,000 patients.

Gentiva Health Services: Offers home health care, hospice, and related services across more than 590 U.S. locations in 38 states.

Enhabit, Inc.: Provides home health and hospice services through 255 home health and 110 hospice locations in 34 states, with a concentration in Texas, Alabama, Florida, Georgia, Oklahoma, and Mississippi.

Strategic Collaborations and Partnerships

Avenues Home Care has strategically expanded through acquisitions, notably the integration of Clear Path Home Care in December 2024. This move added six North Texas locations and enhanced their veteran-focused services.

Operational Insights

Avenues Home Care differentiates itself by combining the strengths of local agencies with the resources of a larger organization. This approach allows for personalized, community-focused care while benefiting from shared expertise and operational efficiencies.

Strategic Opportunities and Future Directions

The company plans to continue its expansion within the Southeastern United States, focusing on communities with unmet needs for quality home care services. Avenues Home Care aims to maintain its commitment to local autonomy and community involvement while leveraging the benefits of a larger organizational structure.