Avery Products Corporation: Company Profile
Background
Avery Products Corporation, established in 1935 by R. Stanton Avery, is a leading manufacturer of self-adhesive labels, labeling software, binders, dividers, and other organizational products. The company was founded as Kum Kleen Products in Los Angeles, California, and introduced the first self-adhesive label, revolutionizing the labeling industry. In 1990, Avery merged with Dennison Manufacturing Company, forming Avery Dennison Corporation. In 2013, Avery Products Corporation became a business unit of CCL Industries Inc., a global leader in specialty label and packaging solutions.
Key Strategic Focus
Avery Products Corporation specializes in providing labeling and organizational solutions for home, office, and school environments. The company's strategic focus includes:
- Product Innovation: Developing a diverse range of customizable labels, cards, tags, binders, and other organizational products.
- Digital Solutions: Offering labeling software with free templates and design tools to enable users to customize and print projects online, offline, and from tablets.
- Sustainability: Introducing environmentally friendly options, such as 30% post-consumer recycled (PCR) waste wine labels, to cater to eco-conscious brands seeking sustainable packaging solutions.
Financials and Funding
As a subsidiary of CCL Industries Inc., Avery Products Corporation contributes to the parent company's financial performance. CCL Industries reported revenues of 4.0 billion CAD in 2016. Specific financial details for Avery Products Corporation are not publicly disclosed.
Pipeline Development
Avery Products Corporation's product development focuses on:
- Sustainable Products: Introducing eco-friendly labeling options, such as 30% PCR waste wine labels, to meet the growing demand for sustainable packaging solutions.
- Digital Customization Tools: Enhancing labeling software to provide users with free templates and design tools for customizing and printing projects across various platforms.
Technological Platform and Innovation
Avery Products Corporation leverages several technological platforms and innovations:
- Labeling Software: Providing free templates and design tools through Avery Design & Print software, enabling users to customize and print projects online, offline, and from tablets.
- Sustainable Materials: Introducing environmentally friendly labeling options, such as 30% PCR waste wine labels, to cater to eco-conscious brands seeking sustainable packaging solutions.
Leadership Team
Avery Products Corporation operates as a business unit of CCL Industries Inc., and specific details about its leadership team are not publicly disclosed.
Competitor Profile
Market Insights and Dynamics
The labeling and organizational products market is characterized by:
- Market Size and Growth Potential: The global market for anti-counterfeit packaging, which includes labeling solutions, is projected to reach USD 211.3 billion by 2026, growing at a CAGR of 12.5%.
- Industry Trends: There is a growing demand for sustainable and eco-friendly labeling solutions, as well as digital customization tools that allow users to personalize products.
Competitor Analysis
Avery Products Corporation faces competition from several companies in the labeling and organizational products market, including:
- Online Labels: A privately held company specializing in blank labels and related products.
- Pc/nametag: A company offering name tags, badges, and related products.
- Seton: A provider of safety and facility identification products.
These competitors offer similar products and services, focusing on labeling and organizational solutions.
Strategic Collaborations and Partnerships
Avery Products Corporation's strategic collaborations include:
- Acquisition by CCL Industries Inc.: In 2013, Avery Products Corporation became a business unit of CCL Industries Inc., a global leader in specialty label and packaging solutions.
Operational Insights
Avery Products Corporation's operational considerations include:
- Product Innovation: Continuously developing new products and solutions to meet customer needs.
- Sustainability: Implementing environmentally friendly practices and offering sustainable product options.
- Digital Transformation: Enhancing digital platforms and tools to improve customer experience and operational efficiency.
Strategic Opportunities and Future Directions
Avery Products Corporation's strategic roadmap includes:
- Expansion of Sustainable Products: Increasing the range of eco-friendly labeling options to meet the growing demand for sustainable packaging solutions.
- Enhancement of Digital Tools: Improving digital customization tools to provide users with more options and ease of use.
- Global Market Penetration: Expanding presence in emerging markets to tap into new customer bases.
Contact Information
- Website: www.avery.com
- Social Media:
- LinkedIn: Avery Products Corporation
- Facebook: Avery Products Corporation
- Twitter: @AveryProducts
- Instagram: @AveryProducts
