AVIVA Publishing - Comprehensive Analysis Report

Summary

AVIVA Publishing is a hybrid publishing house founded in 1992 by Susan Friedmann, designed to assist nonfiction authors in bringing their books to market. The company operates on an author-funded model, providing authors complete control over the publishing process and ownership of all rights and profits. AVIVA focuses on niche markets, offering a platform that traditional publishers might overlook. The mission is to empower authors by providing the tools and guidance needed for successful book launches and marketing.

1. Strategic Focus & Objectives

Core Objectives

Assist nonfiction authors throughout the book publishing process.

Empower authors by providing the tools and guidance needed for successful book launches and marketing.

Focus on niche marketing to help authors target specific audiences and establish themselves as subject matter experts.

Provide authors with complete control over the publishing process and ownership of all rights and profits.

Specialization Areas

Niche marketing; helping authors target specific audiences.

Author empowerment, providing tools and guidance for successful book launches.

Complete author control over the publishing process.

Target Markets

Nonfiction authors, particularly those in niche markets.

Authors seeking greater control over their publishing process and rights.

2. Financial Overview

Funding History

AVIVA Publishing operates on an author-funded model, where authors contribute to the publishing services. Specific financials and funding rounds are not publicly available.

3. Product Pipeline

Key Products/Services

Book Publishing Services: AVIVA Publishing supports the development and publication of various nonfiction works. Examples of books published include:

Team Clean: The Ultimate Family Clean-Up-The-House Formula by Carol Paul

Don't Sweat the Talk Stuff: Instant Help for Nervous Speakers by Jane Beard

If You Think You Can! Thirteen Laws That Govern the Performance of High Achievers by T.J. Hoisington

Your Treasured Marriage: A God-Centered Guidebook to Create Long-Lasting Love by Jeanne Gormick

The Pen: Sultan's Wisdom (1) (Dream Traveler's Tales) by Dennis Galloway

4. Technology & Innovation

Technology Stack

AVIVA Publishing uses a hybrid publishing model, combining traditional publishing services with author control and investment.

Proprietary technologies: AVIVA Publishing offers services such as book cover design, editing, and marketing, leveraging industry-standard tools and practices to ensure a professional product.

Significant scientific methods: The company uses marketing strategies tailored to niche markets, helping authors to effectively reach their target audience and build a brand.

5. Leadership & Management

Executive Team

Susan Friedmann: Founder of AVIVA Publishing and an expert in niche marketing. She has over 25 years of experience working with nonfiction authors, guiding them in publishing and marketing their books.

6. Competitive Analysis

Major Competitors

AVIVA Publishing competes with other hybrid and self-publishing services, particularly those offering specialized publishing and marketing services for non-fiction authors in niche markets.

7. Market Analysis

Market Overview

The market for self- and hybrid publishing is growing, offering authors more control and a higher share of royalties compared to traditional publishing.

Non-fiction books hold a significant portion of the publishing market, driven by demand for expertise, guidance, and personal development content.

8. Strategic Partnerships

Strategic Collaborations and Partnerships

AVIVA Publishing collaborates with various editors, designers, and marketing experts to provide a comprehensive suite of services for authors, ensuring access to vetted professionals.

9. Operational Insights

AVIVA Publishing distinguishes itself through personalized service and a focus on niche marketing. The company's approach is designed to provide authors with confidence and clarity throughout the publishing process. Its competitive advantage lies in helping authors navigate the complexities of publishing while maintaining control over their work.

10. Future Outlook

Strategic Roadmap

Expanding Digital Services: Enhancing digital marketing and online promotional services to help authors reach a broader audience.

Educational Programs: Offering courses and workshops on writing, publishing, and marketing to further support authors.

Partnerships: Developing strategic alliances with related service providers, such as literary agents and public relations firms, to offer more comprehensive support to authors.