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awm

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Company Domain www.awm.tech link_icon
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AWM, established in 2016 and headquartered in Aliso Viejo, California, is a technology company specializing in AI-driven solutions for the retail sector. The company's mission is to revolutionize the in-store shopping experience by integrating advanced technologies that enhance operational efficiency, reduce environmental impact, and create new revenue streams for retailers.

Key Strategic Focus

AWM's strategic focus centers on the development and deployment of smart environment management technologies tailored for various market segments, including retail, industrial supply, healthcare, and government. The company's core objectives include:

  • Automated Inventory Intelligence (Aii®): Utilizing AI and computer vision to monitor and manage inventory levels, ensuring optimal stock availability and reducing waste.


  • AWM Frictionless®: Implementing checkout-free solutions that streamline the purchasing process, enhancing customer convenience and operational efficiency.


  • Digital Shelving and LED Fascia: Deploying digital displays equipped with facial analysis and inventory tracking cameras to deliver targeted advertising and real-time product information.


These technologies are designed to cater to tech-savvy urban markets where digital transformation in retail is a priority, thereby expanding AWM's market reach and adoption.

Financials and Funding

AWM has demonstrated financial stability and growth potential, with estimated annual revenues ranging from $12.3 million to $17.2 million. The company has successfully secured funding to support its expansion and technological advancements:

  • Series A Funding (October 2019): Raised $11 million, led by Impact Venture Capital, to accelerate the development and deployment of AWM's retail technologies.


  • Series B Funding (August 2024): In progress, targeting $20 million to further enhance product offerings and market penetration.


Notable investors include Impact Venture Capital and Datalogic, a global leader in automatic data capture and process automation markets.

Technological Platform and Innovation

AWM distinguishes itself through its proprietary technologies and innovative methodologies:

  • Automated Inventory Intelligence (Aii®): An AI-driven system that provides real-time inventory tracking and management, reducing stockouts and overstock situations.


  • AWM Frictionless®: A checkout-free solution leveraging computer vision and machine learning to enable seamless shopping experiences without traditional point-of-sale interactions.


  • Digital Shelving Solutions: Integration of LED displays and optical sensors to deliver dynamic content, including pricing, promotions, and product information, tailored to individual shoppers through facial analysis.


These innovations position AWM at the forefront of the digital retail transformation, offering solutions that enhance customer engagement and operational efficiency.

Leadership Team

AWM's leadership comprises experienced professionals with diverse backgrounds:

  • Kevin B. Howard: Founder and CEO, responsible for the company's long-term vision and global strategy.


  • Greg Schumacher: Senior Vice President of AI and Technology, leading the development of AWM's AI-driven products, including Aii® and AWM Frictionless®.


  • Steven Dabic: Senior Vice President of Frictionless, specializing in computer vision and machine learning, and serving as the lead architect of AWM Frictionless®.


Competitor Profile

AWM operates in a competitive landscape with several key players:

  • AiFi: Provides autonomous store solutions using AI and computer vision, enabling retailers to offer cashierless shopping experiences.


  • Standard AI: Develops AI-powered checkout solutions that allow retailers to retrofit existing stores with autonomous checkout capabilities.


  • Lumeo: Offers a video analytics platform that enables businesses to build and deploy custom computer vision solutions without extensive coding.


These competitors focus on enhancing the retail experience through AI and computer vision technologies, similar to AWM's offerings.

Strategic Collaborations and Partnerships

AWM has established strategic partnerships to bolster its market position and technological capabilities:

  • Datalogic: A global leader in automatic data capture and process automation, providing AWM with access to advanced scanning and imaging technologies.


These collaborations enhance AWM's ability to deliver comprehensive solutions to its clients.

Operational Insights

AWM's competitive advantages include:

  • Integrated Solutions: Combining hardware and software to offer end-to-end solutions that address multiple aspects of the retail experience.


  • Customization and Scalability: Providing tailored solutions that can scale with the growth and evolving needs of retail clients.


  • Focus on Sustainability: Implementing technologies that reduce waste and energy consumption, aligning with the growing emphasis on environmental responsibility.


Strategic Opportunities and Future Directions

AWM is poised to capitalize on several strategic opportunities:

  • Expansion into New Markets: Targeting emerging markets with increasing demand for digital retail solutions.


  • Product Diversification: Developing new AI-driven products to address additional challenges within the retail sector.


  • Enhanced Data Analytics: Leveraging data collected through its platforms to provide deeper insights into consumer behavior and operational performance.


By building on its current strengths and focusing on innovation, AWM aims to solidify its position as a leader in the digital transformation of the retail industry.

Contact Information

  • Website: awm.tech


  • LinkedIn: AWM on LinkedIn

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