AXES.ai Company Profile

Background

Overview

Founded in 2008, AXES.ai is a global fintech company specializing in cloud-based information management solutions for the land-based gaming and amusement industry. With operations in over 40 countries, AXES.ai provides real-time data collection, analytics, and cashless solutions to governments, casinos, and route/street operators. The company's mission is to eliminate illicit activities such as money laundering and addictive gambling, thereby making the gaming industry safer and more enjoyable.

Vision and Mission

Vision: Lead the digital transformation of the land-based gaming industry 4.0.

Mission: Through an inclusive and safe company culture, inspire people to make a real difference in eliminating negative aspects of the industry, allowing clients to focus on the fun.

Key Strategic Focus

AXES.ai's strategic focus centers on providing comprehensive, secure, and innovative solutions to the gaming industry. The company specializes in:

Cashless Solutions: Integrating the entire cashless digital workflow, including open and closed-loop systems, cashier services, kiosks, and the Butler player app.

Loyalty and Engagement: Offering platforms that enhance player engagement through rewards and promotions.

Business Intelligence: Providing real-time IoT data collection and actionable insights to improve operational efficiency.

Digital Out-of-Home (DooH) Media: Delivering interactive media experiences for broadcasting advertisements and information within gaming environments.

The primary markets targeted include casinos, gaming regulators, and route/street operators seeking to modernize operations and enhance security.

Financials and Funding

As of October 2022, AXES.ai had raised CAD 38 million over six funding rounds. Notable investors include Desjardins, Lune Rouge, Export Development Canada, and Quebec Angels. The company was independently valued at over CAD 100 million in 2021, with a significant increase since then. Plans were in place to raise an additional CAD 20-30 million in 2023 ahead of a potential initial public offering on the Toronto Stock Exchange at a minimum valuation of CAD 150 million.

Pipeline Development

AXES.ai has been actively developing and integrating advanced technologies to enhance its product offerings:

Artificial Intelligence Innovation Division (A.I.X): Established in August 2023, this division focuses on attracting, integrating, and commercializing advanced AI solutions to increase client revenue and operational efficiency.

Blockchain Solutions: In April 2023, AXES.ai achieved a Level One Trusted Blockchain Solution rating from the Government Blockchain Association, demonstrating the company's commitment to secure and trustworthy blockchain applications.

Technological Platform and Innovation

AXES.ai's technological platform is distinguished by several proprietary technologies and methodologies:

AXES Cloud: A comprehensive platform comprising four integrated solutions:

Cashless: Facilitates seamless digital transactions within gaming environments.

Loyalty and Engagement: Enhances player retention through personalized rewards and promotions.

Business Intelligence: Provides real-time analytics and insights for operational optimization.

DooH Media: Delivers interactive media content for advertising and information dissemination.

Artificial Intelligence: Through the A.I.X division, AXES.ai integrates AI applications to drive new revenue streams and operational efficiencies for clients.

Blockchain Technology: The company's blockchain solutions have been independently certified, ensuring high security and trustworthiness in data management.

Leadership Team

AXES.ai's leadership team comprises experienced professionals dedicated to driving the company's mission:

Earle G. Hall: President & CEO. Under his leadership, AXES.ai has expanded its global presence and technological capabilities.

Serge Beauchemin: Board Member and Head of the Technology, Information, and Security Committee. Appointed in June 2022, Beauchemin brings extensive entrepreneurial experience and serves as Managing Partner of AQC Capital.

Rosalinda Van Rooyen: Chief Product Officer. Promoted in May 2022, she oversees product creation, design, and rollout.

Ian Brown: Chief Information Officer. Appointed in May 2022, responsible for leading research, development, and technology.

Danielle Parsons: Chief Operating Officer of AXES Network. Appointed in May 2022, she manages commercialization, installation, and customer service.