Company Research Report: aXiomatic Gaming

Company Overview

Name:

aXiomatic Gaming

Mission:

aXiomatic engages with changemakers in digital interactive entertainment and gaming to build the new media universe. The company's mission is to provide financial resources and industry expertise to rising companies that are creating new gaming experiences for fans and players alike.

Founded:

When: November 2015

Founders: Co-Executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik, Bruce Karsh

Key People:

Mark Vela - CEO

Michael DeMartino - CFO

Lizzie Leader - VP, COMMS & IR

Chris Masson - Director, Finance

Headquarters:

No information is available

Number of Employees:

No information is available

Revenue:

No information is available

Known For:

aXiomatic is an esports and gaming enabler known for investing in and supporting the growth of interactive entertainment and digital gaming experiences. Notable investments include stakes in Epic Games, Team Liquid, and Niantic.

Products and Partners

Products & Services:

aXiomatic itself does not offer traditional products; instead, it provides financial and strategic support to various companies within the gaming and digital entertainment space. Here are key portfolio companies:

1. Epic Games

Industry: Entertainment Software

Partnership Highlights:

Known for Fortnite and Unreal Engine.

Provides high-fidelity, interactive experiences across various platforms.

2. Team Liquid

Industry: Esports

Partnership Highlights:

Acquired controlling interest in 2016.

Competitive powerhouse with numerous global championships.

3. Niantic

Industry: Entertainment Software

Partnership Highlights:

Leading in augmented reality (AR) gaming with successes like Pokémon GO.

Proprietary 'Real World Platform' for immersive AR experiences.

4. Dapper Labs

Specialized in blockchain-enabled experiences supporting fun, games, and digital collectibles.

5. AOE Creative

Marketing agency specializing in creative campaigns and branding across esports and gaming.

6. Matcherino

Software design company for managing and monetizing esports tournaments.

7. Mobalytics

Esports and gaming company that utilizes machine learning algorithms to enhance player performance.

8. PandaScore

Esports statistics provider collecting and sharing real-time data through artificial intelligence.

Recent Developments

Recent Developments:

Site Redesign with AoE Creative:

aXiomatic’s new website was redesigned by AoE Creative, a marketing agency and portfolio company specializing in creative campaigns in esports and gaming.

Community Moments during COVID-19:

Team Liquid organized various online events and fundraisers to support COVID-19 relief efforts, including an online “Quarathon.”

Investments and Partnerships:

Continued financial support and strategic partnerships with companies like Niantic, Epic Games, and Team Liquid.

Expansion into mobile gaming with Nifty Games, securing deals with NFL, NFLPA, NBA & NBPA.

New Products/Features:

Liquid+:

Team Liquid launched Liquid+, a fan engagement platform providing insights and exclusive access to fans, contributing significantly to their overall strategy for fan interaction and engagement.

Innovations by Epic Games:

Updated Unreal Engine with waived licensing fee for the first $1MM in gross revenue for democratizing game content creation.

New in-game and cross-media experiences in Fortnite, such as in-game concerts and branded collaborations.

Niantic AR Enhancements:

Adapted Pokémon GO for indoor play amidst the pandemic, maintaining engagement and generating significant revenue.

New Partnerships:

Notable New Partners:

Collaborations with brands like Marvel (Team Liquid), and expansion into new ventures like blockchain-enabled experiences through partners like Dapper Labs.

This concludes the company research report for aXiomatic Gaming. The information provided is based on the available data, with certain sections marked as "No information is available" due to a lack of provided details.