Axonet Company Profile

Background

Axonet is a division of W. Capra Consulting Group, specializing in aggregating first-party shopper data and retail media touchpoints from convenience store (C-store) retailers. The company's mission is to empower both C-store retailers and consumer packaged goods (CPG) brands by facilitating data collaboration and enhancing consumer engagement. Axonet's vision is to transform the convenience retail industry by providing a unified platform that connects retailers and CPGs, thereby improving consumer experiences and driving loyalty.

Key Strategic Focus

Axonet's strategic focus centers on:

Data Aggregation: Consolidating first-party shopper data from a fragmented C-store landscape to provide a comprehensive view of consumer behavior.

Retail Media Network Development: Creating a platform that enables CPG brands to deliver targeted, measurable marketing campaigns across multiple C-store retailers.

Enhancing Consumer Engagement: Utilizing data insights to offer personalized promotions and improve the overall shopping experience for C-store customers.

Financials and Funding

Specific financial details and funding history for Axonet are not publicly disclosed. As a division of W. Capra Consulting Group, Axonet benefits from the parent company's established resources and industry expertise.

Pipeline Development

Axonet's key initiatives include:

Partnership with EG America: In November 2024, Axonet announced a partnership with EG America, the fifth-largest convenience store chain in the U.S., to enhance the advertising landscape for C-store shoppers. The collaboration aims to empower advertisers to engage EG America shoppers across various touchpoints, from offsite interactions to in-store experiences.

Launch of Retail Media Network Capabilities: Following the partnership announcement, EG America officially launched its Retail Media Network assets in March 2025 and began executing campaigns with its brand partners.

Technological Platform and Innovation

Axonet's technological platform is distinguished by:

Proprietary Data Aggregation Technology: The platform provides a consistent, reliable window into C-store shopper activity and consumer touchpoints, enabling effective data collaboration between retailers and CPGs.

Integration with Retail Media Networks: Axonet's platform integrates with various retail media networks, allowing for seamless execution of targeted marketing campaigns.

AI-Driven Capabilities: Through partnerships, such as the one with Qsic, Axonet offers AI-driven, personalized audio messaging to enhance in-store customer experiences.

Leadership Team

Patrick Raycroft: CEO and Co-Founder.

Kevin Struthers: Chief Product Officer and Co-Founder.

Josh Mathers: Chief Operating Officer.

Timothy Radway: Chief Financial Officer.

Jennifer Olsen: Vice President of Retail Media Sales. Appointed in August 2024, Olsen leads Axonet’s engagement with customers to connect advertisers to the expanding C-store Retail Media Network.

Leadership Changes

In August 2024, Jennifer Olsen joined Axonet as Vice President of Retail Media Sales, bringing her expertise to lead the company's engagement with advertisers.

Competitor Profile

Market Insights and Dynamics

The retail media industry is experiencing significant growth, with insiders estimating that retail media will be worth more than $106 billion by 2027 in the U.S. This growth is driven by advertisers redirecting funds from traditional publishers to retail media.

Competitor Analysis

Inmar Intelligence: A data and technology company that partners with Axonet to bring online Allure, Axonet’s C-store national offer network, to complement Axonet’s Retail Media Network.

Qsic: Provides AI-driven, personalized audio messaging to enhance in-store customer experiences, partnering with Axonet to offer these capabilities to C-store retailers.

Strategic Collaborations and Partnerships

EG America: Partnered with Axonet to enhance the advertising landscape for C-store shoppers, launching Retail Media Network capabilities in March 2025.

Inmar Intelligence: Collaborated to deliver a digital incentive network into convenience stores, providing brands with new opportunities to deliver savings to C-store shoppers.

Qsic: Partnered to elevate in-store customer experiences for C-stores through AI-driven, personalized audio messaging.

Operational Insights

Axonet's strategic considerations include:

Monetizing First-Party Data: Helping C-store retailers unlock profitable opportunities by leveraging their first-party shopper data and consumer touchpoints.

Enhancing Guest Experience: Differentiating the customer experience by offering tailored, impactful promotions that drive loyalty.

Leveraging Scale and Capabilities: Utilizing an extensive network and advanced tools to maximize results for both retailers and CPG brands.

Strategic Opportunities and Future Directions

Axonet's strategic roadmap includes:

Expanding Retail Media Network: Continuing to grow the network by partnering with additional C-store retailers and CPG brands to enhance data collaboration and consumer engagement.