AysénCoho - Comprehensive Analysis Report

Summary

AysénCoho, operating as Salmones Aysén, is a Chilean family-owned company established in 2006 that specializes in the production and distribution of high-quality Coho salmon. Its mission is to deliver seafood with transparency, openness, and honesty, controlling the entire production cycle to ensure a sustainable and fully traceable product. AysénCoho distinguishes itself by focusing exclusively on Coho salmon, setting it apart from other salmon producers.

1. Strategic Focus & Objectives

Core Objectives

• AysénCoho aims to provide outstanding quality and service through its specialization in Coho salmon.

• The company is focused on positioning its frozen salmon in the U.S. market using its "fresh frozen" concept.

• AysénCoho intends to achieve sales of USD 300 million in the near future, having reached USD 250 million in 2022.

Specialization Areas

• The company specializes in sashimi-quality Coho salmon, which can be eaten raw.

• AysénCoho ensures that its salmon is processed and frozen within eight hours of harvest.

• The company employs farming processes that minimize the need for antibiotic treatments.

Target Markets

• The primary target market is the United States, with a focus on marketing "fresh frozen" salmon.

• AysénCoho also targets markets where Coho salmon is popular, such as Japan, where it is the most-consumed salmonid.

2. Financial Overview

Funding History

• In 2022, Salmones Aysén reported sales of approximately USD 250 million.

• The company aims to increase its sales to USD 300 million.

3. Product Pipeline

Key Products/Services

• Product Name: Sashimi-Quality Coho Salmon

• Description: Coho salmon that meets the standards for raw consumption, requiring a high level of biosecurity.

• Development Stage: Currently in production.

• Target Market/Condition: Consumers who prefer salmon that can be eaten raw.

• Expected Timeline: Ongoing.

• Key Features and Benefits: Enhanced biosecurity, processed and frozen within eight hours of harvest.

4. Technology & Innovation

Technology Stack

• AysénCoho collaborates with Cargill and Skretting to develop Coho-specific feed and feeding systems.

• The company is also partnering with CageEye to develop remote systems for feeding and disease prevention.

• AysénCoho is working to improve salmon genetics to produce stronger, faster-growing fish that are less susceptible to disease.

Proprietary technologies

• AysénCoho utilizes farming processes that often eliminate the necessity for antibiotic treatments.

• The company's Coho salmon exhibits strong resistance to sea lice and the ISA virus, which reduces the need for chemical treatments.

• The company ensures processing within eight hours of harvest.

5. Leadership & Management

Executive Team

• Pablo Barahona: Board Member

• Professional Background: Son of the company's founder.

• Key Contributions to the Company: Oversight and strategic guidance as a board member.

6. Competitive Analysis

Major Competitors

• While most Atlantic salmon farmers have shifted operations to colder waters to avoid sea lice, AysénCoho has moved operations closer to Chile's population centers and transportation infrastructure in the Los Lagos Region.

7. Market Analysis

Market Overview

• Coho salmon is gaining popularity in Chile's salmon-farming industry and is the most-consumed salmonid in Japan.

• The U.S. is the top buyer of Chilean salmon, though the market primarily prefers fresh salmon transported by plane.

• AysénCoho is the only company devoted 100% to the production of Coho.

8. Strategic Partnerships

• AysénCoho collaborates with Cargill and Skretting on developing Coho-specific feed and feeding systems.

• The company partners with CageEye to develop remote systems for feeding, disease prevention, and biomass monitoring.

9. Operational Insights

• AysénCoho salmon is processed within eight hours of harvest.

• The company's salmon is transported by sea, reducing its carbon footprint by 20 times compared to air transport.

• AysénCoho has a feed conversion rate of 1.08.

10. Future Outlook

Strategic Roadmap

• AysénCoho is focused on decreasing its environmental impact through several initiatives:

• 100% renewable energy in the processing plant.

• Aims to decrease by 30% the oil usage in seawater operations.

• Intends to decrease by 30% overall the carbon footprint.

• Incorporates new technologies to reduce the carbon footprint.