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Franklin D. Azar & Associates, P.C.



Company Overview



Franklin D. Azar & Associates, P.C. is the largest personal injury law firm in Colorado, marking over 30 years of litigation excellence. Since being established in 1987, the firm has recovered a formidable $2.3 billion for over 50,000 clients. Known for their trademark, The Strong Arm®, they offer complimentary consultations and cater to a broad spectrum of personal injury cases such as car, motorcycle, and big truck accidents, workers' compensation, class actions, drugs & devices, and whistleblower lawsuits. The firm's central office is in Aurora, Colorado, with additional branches in Denver, Colorado Springs, Pueblo, and Trinidad.

The firm's strategic approach is underscored by its involvement in significant legal battles, including high-value settlements and verdicts, such as the $11.5 million football helmet verdict and a $750 million settlement against Walmart.

Key Personnel



  • Franklin D. Azar: Founder and central figure, Frank Azar is integral to the firm's strategy, known for his persona as 'The Strong Arm.'

  • Margeaux Azar: Attorney with an extensive legal education from the University of California and admitted to practice in Colorado.

  • Kenneth B. Pennywell: Senior attorney focused on personal injury and civil litigation since 2000.

  • Natalie Brown: Seasoned attorney with 32 years of experience and recipient of the Colorado Trial Lawyers Association Lifetime Achievement Award.

  • DezaRae LaCrue: Renowned as one of America's Top 100 High Stakes Litigators, focusing on medical malpractice and personal injury.

  • Erica A. Vecchio: Attorney since 2007, primarily involved in personal injury litigation.

  • Tonya Melnichenko: Veteran attorney specializing in wrongful death cases.

  • Robert E. Markel: Experienced attorney with a long-standing tenure at the firm.

  • Bob Turner: Senior attorney with four decades in the field, specializing in workers’ compensation law.


Strategic Legal Affairs



Franklin D. Azar & Associates has consistently achieved outstanding results in high-stakes legal cases, establishing a formidable reputation for securing favorable outcomes for their clients. Their legal services are extensive, covering personal injury, class actions, and whistleblower suits, and illustrate their adaptability and competency in complex legal domains.

Professional Engagement and Community Involvement



The firm maintains a robust presence on platforms such as LinkedIn, highlighting successful client stories, litigation achievements, and community service initiatives. Engagements include organizing community events like blood drives and fostering legal awareness alongside practicing law.

Office Locations and Revenue



Franklin D. Azar & Associates, headquartered in Denver, also operates in Colorado Springs, Pueblo, Trinidad, and Albuquerque, New Mexico. The firm boasts an estimated annual revenue of $70.4 million and a workforce of 237 employees, reflecting a remarkable 14% growth recently. The revenue per employee stands at approximately $297,000.

Competitor Analysis



Key competitors of Franklin D. Azar & Associates include:

1. Metier Law Firm: Known for a national footprint with significant settlements totaling over $415 million and a high winning rate in cases.
2. Anderson Hemmat, LLC: Specializes in comprehensive legal representation for auto and motorcycle accidents, wrongful death, and insurance bad faith cases.
3. Bachus & Schanker, LLC: Offers wide-ranging services across Colorado focusing on severe catastrophic injuries and wage disputes.
4. VanMeveren Law Group, P.C.: Based in Fort Collins, the firm emphasizes personal injury with a background in insurance defense.
5. McDivitt Law Firm: One of the largest personal injury firms in Colorado, focusing on personal injury and social security disability cases.

These competitors provide insight into the market dynamics and strategies for differentiation in the personal injury legal sector. Franklin D. Azar & Associates stands distinguished by its breadth of services and formidable market presence.

Recent Recognitions



The firm has been recognized in the 2024 Best Law Firms® rankings, reflecting its high standards in legal service provision. Their strategic office locations across major Colorado cities and Albuquerque ensure accessibility and comprehensive client service coverage.
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