Azdan - Comprehensive Analysis Report

Summary

Azdan, established in 2009, is an award-winning management consulting firm specializing in consulting, technology, and digital transformation, with a strong focus as an Oracle NetSuite partner in the Middle East and USA. The company’s mission is to address real business challenges through innovation and deep industry knowledge, guided by a vision to be a leading consultancy firm by prioritizing business advisory before technology application. Azdan aims to empower clients to become more efficient and effective by providing advanced business tools and solutions. The company emphasizes four core commitments to customers, partners, consultants, and shareholders as essential prerequisites for long-term health and growth, underscoring its significance in driving digital transformation across various industries.

1. Strategic Focus & Objectives

Core Objectives

Azdan's core objectives include optimizing client operations, streamlining processes, and achieving business goals through innovative technology solutions. The company leads clients through digital transformation by combining digital and creative capabilities with deep industry expertise.

Specialization Areas

Key areas of expertise for Azdan encompass:

NetSuite implementation, customization, integration, and development, including specialized SuiteApps for global organizations.

Oracle EPM services for advanced planning, budgeting, and forecasting.

NetSuite support and custom NetSuite development.

Digital advisory and operational rollout.

Software development, leveraging and integrating disruptive technologies.

Proprietary Human Capital Management (HCM) solution, InoPeople, built natively inside Oracle NetSuite for the Middle East market.

Target Markets

Azdan targets a diverse range of industries including:

Retail and wholesale

Food and beverages

Transportation and logistics

Restaurants and hospitality

Manufacturing

Professional services

Automotive dealerships

Real estate

IT services

Geographically, Azdan operates in the USA and several markets in the Middle East, including the UAE, Saudi Arabia, and Egypt, with additional offices in London and Rwanda.

2. Financial Overview

Funding History

Azdan has reported an annual revenue of $50 million and has experienced 100% year-over-year growth since 2016. The company has approximately 201-500 employees. There is no publicly available information detailing specific funding rounds, total funds raised, notable investors, or the intended utilization of capital.

3. Product Pipeline

Key Products/Services

Azdan has developed a proprietary product known as InoPeople, a Human Capital Management (HCM) solution built natively inside Oracle NetSuite. InoPeople is tailored to meet the specific needs and regulatory requirements of businesses operating in the Middle East region, particularly GCC countries. It offers a comprehensive HR platform and payroll solution designed to automate processes and enhance workforce management.

Key modules and features of the InoPeople solution include:

Payroll Automation: Ensures accurate and efficient payroll processing, handling compliance issues with regional regulations and integrating with NetSuite accounting features.

Leave Management: Streamlines leave requests, approvals, and balance tracking.

Time Tracking: Facilitates efficient collection, tracking, and reporting of employee time.

Performance Appraisal: Supports the creation of customized performance reviews to boost employee growth and productivity.

Core HR: Manages employee records, organizational structure, document management, and offers a mobile app with dashboards and workflows.

Recruitment Module: Streamlines the recruitment journey, from job postings to candidate profiles, interviews, and job offers.

Employee Self-Service Portal: Empowers employees to access the system to submit leave requests, view pay slips, and manage loans.

Air Ticket Management: Efficiently manages air travel benefits and entitlements based on policies.

4. Technology & Innovation

Technology Stack

Azdan's technological platform and innovation are primarily driven by its expertise in Oracle NetSuite and Oracle EPM (Enterprise Performance Management) solutions. They leverage NetSuite's cloud-based ERP/Financials and CRM capabilities to provide a broad range of offerings. Their services include NetSuite implementation, customization, integration, and development, including specialized SuiteApps for global organizations.

Proprietary Developments

A significant proprietary innovation is their InoPeople HCM solution, which is a native NetSuite application specifically designed for the Middle Eastern market, encompassing HR and payroll functionalities compliant with local regulations.

Technical Capabilities

Beyond Oracle products, Azdan is also involved in software development that leverages and integrates disruptive technologies. The company emphasizes utilizing a robust delivery team and a proven methodology for deploying business solutions.

5. Leadership & Management

Executive Team

Tariq Shahabedden: Chief Executive Officer

Bishoy Sami: Partner, Managing Consultant

Ibraam Sami: Partner, Chief Product Officer

Jack Tadros: Chief Growth Officer

Younan Sami: Chief Development Officer, Technical Director

George Fouad: Chief Strategy Officer

Mounir Nijmeh: PMO Director

Ghaida Khader: Principal Consultant

Monica Boules: Key Account Manager

Recent Leadership Changes

No significant leadership changes have been publicly documented.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Azdan currently has an employee size estimated between 201-500 individuals. The company has demonstrated strong growth, reporting 100% year-over-year growth since 2016.

Current hiring patterns indicate recruitment for key roles, including:

Business Development Executive (Cairo, Egypt)

EPM Senior Consultant - Planning (Remote)

Oracle NetSuite Consultant (Cairo, Egypt)

Senior EPM Consultant (HFM, FCCS) - Consolidation (Remote)

These open positions suggest a focus on expanding their consulting and service delivery capabilities, particularly in Enterprise Performance Management (EPM) and Oracle NetSuite implementations, with a notable offering for remote positions. The company also offers healthcare coverage and a telecommute option for employees.

7. Social Media Presence and Engagement

Digital Footprint

Azdan maintains an active presence across several social media platforms, including LinkedIn, Facebook, Twitter, YouTube, and Instagram.

YouTube: Azdan publishes demo videos for its InoPeople solution, covering features like payroll processing, leave management, core HR functionalities, air ticket management, and performance appraisals.

Brand Messaging: Their social media strategy likely focuses on sharing valuable content, such as insights into Oracle NetSuite and EPM, as well as showcasing their own solutions and customer success stories.

8. Recognition and Awards

Industry Recognition

Azdan is consistently referred to as an "Award-Winning Management Consulting Firm in the Middle East" and an "Award Winning Oracle NetSuite Solution Provider." They are also recognized as the "best Oracle NetSuite partner in the Middle East."

9. Competitive Analysis

Major Competitors

GSI, Inc.: Specializes in broad business, functional, and technical consulting services for various Oracle products (JD Edwards, NetSuite, Cloud), ServiceNow, and HubSpot, also offering cloud/hosting solutions.

Techfino: A NetSuite solution provider.

RSM Consulting: Provides consulting services.

Advaiya: Offers technology consulting services.

Cumula 3 Group: A technology and advisory services company with a focus on software, technology, retail/e-commerce, wholesale distribution, and manufacturing industries, also with a Salesforce Consulting and Implementation Practice.

NTT DATA Consulting Services: A global IT services provider.

Sikich: A firm offering accounting, tax, advisory, managed services, ERP, and technology services to middle-market companies.

360 Cloud Solutions: Focuses on improving business performance through strategic integration of pure cloud-based business software and is a 5-Star NetSuite solution provider.

AlphaBOLD: A technology consulting firm delivering solutions for enterprise solutions like Microsoft Dynamics 365, data analytics, and cloud services.

10. Market Analysis

Market Overview

The Information Technology (IT) consulting services market in the Middle East and Africa is experiencing significant growth. Valued at USD 80,000 million in 2025, it is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.9% from 2025 to 2034. The broader Middle East and Africa IT services market was valued at USD 232.1 billion in 2025 and is estimated to reach USD 387.13 billion by 2031, growing at a CAGR of 8.92% from 2026 to 2031. This growth is largely driven by accelerated government-backed digitization programs, widespread 5G deployment, surging hyperscale data-center investments, and national visions like Saudi Arabia's Vision 2030 and UAE Vision 2031.

Key Market Trends

A shift towards cloud adoption, with cloud and platform services projected to grow at a 10.72% CAGR in the MEA IT services market.

Intensifying demand for consultative, implementation, and managed-service offerings, especially for ERP, CRM, and e-commerce platforms.

Government funds earmarked for SME digital-enablement.

The software consulting market in the Middle East & Africa alone generated USD 39.9 million in revenue in 2023 and is expected to reach USD 91.9 million by 2030, with a CAGR of 12.7% from 2024 to 2030. Enterprise solutions were the largest revenue-generating application in this market in 2023.

11. Strategic Partnerships

Oracle NetSuite: Azdan's core business model is built on being an Oracle NetSuite Alliance Partner, recognized as a certified NetSuite partner in both the USA and the Middle East, offering comprehensive services for NetSuite's cloud-based ERP, CRM, and operations suite. They also leverage Oracle EPM services.

Blue Prism: Azdan provides Robotic Process Automation (RPA) solutions in collaboration with Blue Prism, enabling clients to drive greater operational efficiencies through a digital workforce.

IFS: Azdan offers solutions utilizing IFS, a product that delivers services across service management, enterprise resource planning, and enterprise asset management.

CCH Tagetik: Azdan partners with CCH Tagetik for advanced planning and budgeting solutions, which enhance financial and operational planning processes.

Jedox: Azdan is identified as a Jedox Partner, indicating collaboration in providing business consultancy and solutions that likely involve Jedox's enterprise planning software.

12. Operational Insights

Azdan's operational strategy is characterized by its deep industry expertise and a customer-centric approach, ensuring tailored solutions for diverse sectors. The company leverages an "Efficiency Output realized" methodology, combining impressive technology stacks with extensive business knowledge to deliver effective outcomes. Their implementation process follows seven proven linked stages to support long-term success. Azdan's robust delivery team utilizes a proven methodology based on best practices to successfully propose, design, and deliver solutions, working hand-in-hand with client teams for rapid development and delivery of outcomes. They emphasize four commitments to customers, partners, consultants, and shareholders as essential for maintaining long-term health and growth. Their focus on digital advisory, implementation, operational rollout, and software development, particularly with cloud-based ERP systems like NetSuite, provides a distinct competitive advantage in a market rapidly undergoing digital transformation.

13. Future Outlook

Strategic Roadmap

Azdan's strategic roadmap and future directions are focused on expanding its leadership in digital transformation services, particularly within its core markets in the Middle East and USA. Given the substantial growth of the IT and software consulting markets in the Middle East, Azdan is well-positioned to capitalize on increasing demand for cloud adoption, enterprise solutions, and government-backed digitization initiatives. The company's proprietary InoPeople HCM solution offers a significant opportunity for further penetration in the Middle East by addressing localized HR and payroll requirements.

Growth Strategies

Future growth is likely to involve continuing to leverage its strong Oracle NetSuite and EPM partnerships while also expanding its offerings in areas such as Robotic Process Automation. The emphasis on technology independence, global talent, and an extensive partner network will enable Azdan to adapt to accelerating changes and complex business challenges across various industries. Their commitment to innovation and business advisory, alongside solution implementation, positions them to guide clients effectively through ongoing digital evolution and help them achieve high efficiency. The company's expansion into new offices and its focus on remote working options also indicate a strategy for broader talent acquisition and market reach.