Azerion Market Research Report

Company Overview

Name: Azerion
Mission: We entertain audiences around the world and help brands improve the way they engage with those audiences in the digital space.
Founded: 2014
Founders: Atilla Aytekin and Umut Akpinar
Key People:

• Atilla Aytekin (Founder and co-CEO)

• Umut Akpinar (Founder and co-CEO)

Headquarters: Amsterdam, Netherlands
Number of Employees: Over 955
Revenue: EUR 450 million (expected in current year)
Known For: Azerion is a leading digital entertainment and media platform that reaches hundreds of millions of monthly active users globally through their high-quality games, videos, and other digital content. The company's technology helps advertisers engage targeted audiences effectively.

Products

1. Games and Videos

Azerion offers a wide range of interactive and engaging digital content, including:

• Casual Games

• Social Games

• Massively Multiplayer Online Games (MMO)

Key Features:

• Safe and secure gaming environment

• Vibrant communities

• Featuring global brands and popular characters

2. Advertising Technology

Azerion’s technology platform supports advertisers, digital publishers, and game creators in monetizing their content.

Key Features:

• Automated purchase and sale of digital advertising

• High-impact ad formats

• Premium creative content execution

Recent Developments

New Acquisitions

• Sublime Acquisition: Bolstered Azerion’s programmatic and monetisation capabilities in Europe with unobtrusive advertising solutions.

• Keymobile Acquisition: Enhanced mobile advertising offerings across Sweden and the Nordics.

• Strossle Acquisition: Strengthened contextual and native advertising in Nordic markets and Central and Eastern Europe (CEE).

• Infinia Acquisition: Enhanced media platform capabilities, sales force, and volumes in Spain and Latin America.

New Partnerships

• Adverty Partnership: Extended premium in-game advertising reach with programmatic capabilities.

• Captify Partnership: Accelerated the power of Search Intelligence in France and Italy.

• Verse World Partnership: Revolutionized the Metaverse through a promising collaboration.

• Habbo Hotel NFT Integration: Pioneered Web 3.0 by integrating NFTs within the Habbo metaverse.

Product Launches

• Habbo Hotel: Origins: Launched to provide a nostalgic experience echoing the spirit of 2005.

• Play along with Miffy: Launched an educational game app in partnership with Mercis for children to learn through play.

• Generative AI Contextual Solution: Introduced a novel AI-based contextual advertising solution in their marketplace.

• Edge for Publishers: Released a tool to unlock new revenue streams for digital publishers.

New Features

• Habbo NFT Avatars: Players can use NFT Avatars as their in-game character to access exclusive perks including memberships and unique virtual items.

• Habbo Collector Cabinets: Launched feature enabling in-game items to be converted to NFTs.

Social Responsibility Initiatives

• Volunteer Activities with NLCares: Engaged in community support activities including decorating nursing homes and delivering baked goods.

• Dutch Dream Foundation Collaboration: Empowered aspiring entrepreneurs from non-western backgrounds through mentorship and training programs.

• Environmental Initiatives: Measures undertaken to reduce carbon footprint and engaged in planting cherry orchards in Turkey.

Financial Highlights

• Listing on Euronext Amsterdam: Azerion has successfully become a publicly listed company, enhancing its capital growth strategy.

• Q1 2022 Results: Reported net revenue of over EUR 94 million, more than doubling from Q1 2021, with significant contributions from the Premium Games segment.

Conclusion

Azerion exhibits a robust growth trajectory supported by strategic acquisitions, innovative partnerships, and a diverse entertainment ecosystem. The company's seamless integration of gaming and advertising technologies positions it at the forefront of the digital entertainment industry.

This report delineates key insights into Azerion’s corporate undertakings and product offerings while highlighting its recent strategic expansions and innovative drives within the digital space.