Background
Founded in 2010, AZIONE is a public relations and communications agency headquartered in New York City, with additional offices in Los Angeles. The agency's mission is to inspire and empower brands by building collaborative relationships founded on trust, creativity, and high-impact results. AZIONE specializes in transforming emerging companies into household names and revitalizing legacy brands to reestablish them as industry leaders. The agency has garnered international attention for its distinctive public relations, brand marketing campaigns, and innovative event activations across various sectors, including health and wellness, fashion, beauty, active lifestyle, luxury, consumer electronics, entertainment, music, hospitality, and events.
Key Strategic Focus
AZIONE's strategic focus lies in developing individualized blueprints tailored to each client's growth, ensuring adaptability alongside market evolution. The agency emphasizes a proactive approach to public relations and brand development, aiming to keep clients at the forefront of consumer consciousness authentically. By maintaining a boutique agency feel, AZIONE collaborates closely with brands to build consistent leadership positions within their respective industries.
Financials and Funding
As of December 2024, AZIONE's estimated annual revenue is approximately $27.1 million, with a revenue per employee of $234,000. The agency has a workforce of 116 employees, reflecting a slight decrease of 0.9% in employee count over the past year.
Leadership Team
AZIONE's leadership team comprises experienced professionals dedicated to driving the agency's success:
- Michele Thomas: Co-Founder and President, instrumental in establishing AZIONE's vision and strategic direction.
- Leland Drummond: Co-Founder and President, contributing significantly to the agency's growth and client relations.
- Amanda Jacobs: Executive Vice President, overseeing key client accounts and operational strategies.
- Jessica Gargiulo: Senior Vice President, leading initiatives in public relations and brand development.
- Heather Fisher: Senior Vice President, focusing on client engagement and service excellence.
Competitor Profile
In the competitive landscape of public relations, AZIONE faces competition from several notable agencies:
- BIGfish Communications: Specializes in technology and consumer product PR, with an estimated revenue of $3.7 million and a team of 22 employees.
- GroundFloor Media: Offers comprehensive PR services with a focus on community engagement, generating approximately $6.5 million in revenue with 84 employees.
- The Hoyt Organization: Provides PR services across various sectors, reporting a revenue of $4.2 million and employing 20 staff members.
Strategic Collaborations and Partnerships
AZIONE has established significant partnerships to enhance its service offerings and market position. Notably, the agency has collaborated with Snap One, HTSA, HTSN, and ProSource to strengthen business development skills, promote best practices, and host focused events for members.
Operational Insights
AZIONE's distinct competitive advantage lies in its proactive and personalized approach to public relations. By creating individualized strategies and maintaining close collaboration with clients, the agency ensures adaptability and relevance in an ever-changing market. This approach has enabled AZIONE to build and sustain strong client relationships, contributing to its reputation as a trusted partner in brand development.
Strategic Opportunities and Future Directions
Looking ahead, AZIONE aims to continue evolving alongside the marketplace by rethinking strategies and approaches to success. The agency is committed to maintaining its boutique feel while expanding its reach and impact, ensuring clients remain at the forefront of consumer consciousness through authentic and innovative public relations efforts.
Contact Information
- Website: www.azionepr.com
- Instagram: instagram.com/azionepr
- Headquarters: New York City, New York, United States
