B2 BI d.o.o. - Comprehensive Analysis Report

Summary

B2 BI d.o.o. is a Slovenian company established in 2019, specializing in comprehensive business intelligence (BI) solutions. Operating as part of the B2 Group d.o.o., the company's core mission is to enhance productivity, competitiveness, and satisfaction through information and communication technologies. B2 BI specifically focuses on the implementation and optimization of BI solutions, aiming to empower organizations with data-driven decision-making capabilities. The company is a prominent provider of computer education, IT services, and formal education within Slovenia, distinguished by its expertise in Microsoft Power BI and Microsoft Fabric platforms.

1. Strategic Focus & Objectives

Core Objectives

B2 BI d.o.o.'s main business objectives include delivering robust BI solutions and training to facilitate data-driven decision-making, consolidating its position as a leading provider in computer education and IT services, and fostering trust and long-term client relationships. The company is committed to the continuous development of e-learning solutions, integrating aspects like gamification and BI analysis within e-learning platforms, and preparing multimedia-rich e-content.

Specialization Areas

The company specializes in consultation, implementation, and BI coaching for business intelligence solutions. Their unique value proposition lies in deep expertise with Microsoft Power BI and Microsoft Fabric, applying these leading platforms for holistic business analytics. B2 BI provides analytical solutions across various business modules, including Sales Analytics, Manufacturing Analytics, Financial Analytics, Accounts Receivables and Payables Analytics, Purchasing Analytics, Stock Management Analytics, HR Analytics, and a proprietary Solution for Project Management known as PlanIn BI. They also offer custom BI solutions tailored to specific client needs.

Target Markets

B2 BI d.o.o. primarily targets organizations seeking to implement and optimize business intelligence solutions to improve data-driven decision-making. Their services cater to various industries and departments requiring analytical insights across functions like sales, finance, manufacturing, and human resources. Their market positioning emphasizes agility and the development of optimal solutions based on best practices, leveraging Microsoft's ecosystem.

2. Financial Overview

Funding History

B2 BI d.o.o. was founded in 2019 and is an unfunded company, relying on its operational revenues for growth. In 2024, the company recorded total revenues of €1,889,417.39 and a net profit of €45,174.08. For 2025, B2 BI d.o.o. holds an A+ credit rating, signifying its financial stability and reliability as a business partner.

3. Product Pipeline

Key Products/Services

B2 BI d.o.o. focuses on developing and refining its business intelligence solutions.

PlanIn BI: This is a proprietary planning and forecasting tool designed for seamless integration with Microsoft Power BI and Microsoft Fabric. PlanIn BI allows users to consolidate data from diverse sources, perform cross-departmental and multidimensional planning and forecasting, and adjust plans in real-time. It supports various scenarios, including sales, production, marketing activities, human resources, cost calculation, and operational planning. Key features include the preparation and comparison of multiple scenarios, fast plan approval, secure data storage with change tracking, and leveraging AI forecasts.

Custom BI Solutions: The company offers tailored business intelligence solutions built on years of developed best practices and an agile development approach. Their implementation process includes diagnosing client needs, designing data warehousing solutions, developing data models, and creating compelling report visualizations.

4. Technology & Innovation

Technology Stack

B2 BI d.o.o. leverages a specialized technology stack centered on Microsoft platforms.

Core Platforms: Microsoft Power BI and Microsoft Fabric are central to their service delivery, enabling advanced data analytics and integration.

Proprietary Developments: The PlanIn BI planning tool is a significant innovation, facilitating direct planning and forecasting within Power BI and integrating with Microsoft Fabric's centralized OneLake data warehouse.

Scientific Methodologies & Technical Capabilities: The company utilizes an agile approach in solution development. Their capabilities encompass data warehousing, extracting, transforming, and loading (ETL) data, advanced data modeling for analytics, and creating impactful report visualizations. They also possess expertise in working with advanced analytics algorithms and have a long-standing engagement with cutting-edge analytical tools, stemming from their origins with Microsoft Excel add-on Power Pivot.

5. Leadership & Management

Executive Team

The leadership team at B2 BI d.o.o. includes:

Rok Pirnat: CEO.

Aljoša Željeznov: COO.

Tomaž Dular: CTO.

Kaja Golobič: Office Manager.

Primož Pibernik: Executive with a key role in the company.

Tina Krenker Libnik: Executive with a key role in the company.

6. Talent and Growth Indicators

Hiring Trends and Workforce

B2 BI d.o.o. has demonstrated significant growth in its workforce. As of July 2024, the company had 19 employees, which expanded to over 35 members by December 2024, indicating a strong growth trajectory. The team is continuously expanding. Employee sentiment for the parent company, B2 Ltd., shows positive ratings for work-life balance (4.3 out of 5 stars), pay and benefits (3.6 out of 5 stars), job security and advancement (3.6 out of 5 stars), management (3.7 out of 5 stars), and culture (3.4 out of 5 stars).

7. Social Media Presence and Engagement

Digital Footprint

B2 BI d.o.o. maintains an active digital footprint across multiple social media platforms to engage with its audience and disseminate information about business analytics and its services. The company is present on Facebook, LinkedIn, Instagram, and YouTube, where it shares updates and content related to its focus areas and expertise.

8. Recognition and Awards

Industry Recognition

B2 BI d.o.o., along with its parent B2 Group, has received notable industry recognition. B2 Ltd. holds the distinction of being a Microsoft Gold Certified Partner, highlighting its capability in delivering top-tier solutions based on Microsoft technologies. In January 2026, B2 BI d.o.o. became a Microsoft Solutions Partner for Data & AI (Azure), underscoring its specialized expertise in these crucial and evolving technological domains. Furthermore, B2 Ltd. possesses IQNet certification for ISO 9001:2008, affirming its commitment to quality in computer training and e-learning.

9. Competitive Analysis

Major Competitors

B2 BI d.o.o. operates in a competitive landscape at both global and local levels.

Global Competitors:

EXL: A data analytics and digital operations company offering AI-led solutions and technology-enabled services, with a strong focus on industries such as insurance, healthcare, and banking, and providing conversational BI solutions.

Fractal Analytics: A global AI company integrating AI, engineering, and design to support decision-making, offering AI-driven business intelligence, AI for sustainability, and conversational AI, with operations in 15 global locations.

Tredence: A data science and AI solutions provider focused on solving the "last-mile problem" in AI, offering solutions in data engineering, advanced analytics, business intelligence, and machine learning applications across various industries.

Slovenian Competitors:

In516ht: Specializes in data management and analytics solutions, particularly cloud-first strategies and migrations to platforms like Snowflake, offering managed services, advisory, and data science capabilities.

Zebra BI: Known for innovative enterprise software focusing on data visualization and business reporting solutions for Excel and Power BI, creating IBCS-compliant charts and tables.

Insiteam: A specialized service provider in business intelligence and analytics, integrating technical and business perspectives to enhance data-driven decision-making and implementing BI platforms with analytics and visualization solutions.

CRMT: A consulting and IT service provider specializing in corporate performance management, business intelligence, data warehousing, data integration, and master data management, utilizing platforms like MicroStrategy, Exasol, and Tableau.

Sapphir d.o.o.: Specializes in the implementation and maintenance of SAP Business Information Systems, including SAP S/4HANA and SAP Business Objects (BI), serving sectors such as energy, public sector, and manufacturing.

SIGMA Sistemi d.o.o.: Provides advanced IT solutions, including business analytics software based on Power BI, to analyze business data, create reports and dashboards, and support strategic decisions, often integrating with their own ERP systems.

10. Market Analysis

Market Overview

The Business Intelligence industry is undergoing significant transformation influenced by global and local trends. Globally, key drivers include the rapid ascent of Artificial Intelligence (AI), increased data regulation (e.g., GDPR, ESG standards), and the pervasive role of digitalization in business. There is a heightened investment in advanced analytics tools and data platforms, with BI recognized as crucial for agile decision-making. Cloud migration is a strong trend, offering scalability and flexibility, alongside data democratization, which aims to broaden access to information. AI-driven data analysis is enhancing the speed and quality of processing large datasets, enabling more informed and predictive decision-making. Effective integration of data from multiple sources is critical for operational efficiency and improved forecasting. In Slovenia, businesses acknowledge the importance of data analytics but face challenges such as technology integration and a limited pool of skilled data analysts and BI specialists.

11. Strategic Partnerships

B2 BI d.o.o. capitalizes on strategic alliances, particularly its strong relationship with Microsoft. Being a Microsoft Gold Certified Partner (through B2 Ltd.) and, since January 2026, a Microsoft Solutions Partner for Data & AI (Azure) signifies deep expertise and commitment to Microsoft technologies, especially Power BI and Fabric. This partnership is vital for developing and implementing high-level, innovative solutions that enhance client business efficiency. The company's ongoing collaborations with various clients on BI implementation projects also highlight tailored efforts to meet specific organizational needs.

12. Operational Insights

B2 BI d.o.o.'s operational strategy is built on a client-centric, agile approach to BI implementation. They prioritize a thorough diagnostic phase to understand client requirements, define key performance indicators (KPIs), and design optimal data architecture before proceeding with data warehousing, modeling, and visualization. This structured methodology ensures data quality, reliability, and promotes user adoption of BI solutions. The development of their PlanIn BI tool addresses common operational pain points, such as disjointed planning data, difficulties with version tracking, rigid departmental planning, and disconnected real-time data. By offering solutions that consolidate data, enable multidimensional planning, and provide real-time adjustments within Microsoft Power BI, B2 BI aims to boost efficiency, minimize manual efforts, and support proactive decision-making. The company's operations are guided by core values of professionalism, proactivity, quality, friendliness, and transparency, which are foundational to fostering robust client relationships.

13. Future Outlook

Strategic Roadmap

B2 BI d.o.o. is strategically positioned to leverage the escalating demand for data-driven insights and the integration of AI within business intelligence. Their sustained focus on the PlanIn BI tool, which integrates with Microsoft Power BI and Microsoft Fabric, presents a significant opportunity to optimize planning and forecasting processes for organizations, thereby improving operational efficiency and strategic agility. The company's dedication to developing and implementing advanced analytics algorithms, coupled with its expertise in cloud-first strategies, aligns with broader market trends of cloud migration and AI adoption. B2 BI is committed to enabling organizations to forecast trends, adjust plans dynamically, and optimize resources in real-time. Moreover, the company expresses openness to participating in EU projects, indicating an interest in expanding through public and international collaborations. Continued development of services and innovative solutions, along with adherence to stringent quality standards, will be crucial for solidifying their market position and achieving future growth objectives.