Company Research Report: B2B Marketing
Company Overview
- Name: B2B Marketing
- Mission:
- To empower B2B marketing agencies and vendors who want to differentiate themselves in a crowded market, elevate their brand, and generate pipeline.
- To help B2B brands and marketers realize their potential and maximize business performance through guidance, inspiration, and connectivity.
- Founded: 2004
- Founders: No information available.
- Key People:
- Richard O’Connor, CEO
- David Rowlands, Head of Product
- Sarah Lovelock, Group Head of Marketing & Events
- Headquarters:
- New York, USA: 1740 Broadway, 15th floor, New York, NY 10019, United States
- London, UK: Westgate House, 9 Holborn, London, EC1N 2LL, United Kingdom
- Number of Employees: No information available.
- Revenue: No information available.
- Known For:
- Propolis: Global marketing community for B2B marketing leaders.
- Renowned events such as B2B Ignite, The Global ABM Conference, and The B2B Marketing Awards.
- Provision of expert-led community intelligence, events, training, and resources.
Products
Intelligence Programs
- Description: Designed to stop agencies from getting lost in the crowd, elevate their credibility, and showcase their expertise by leveraging objective insights and deep connections.
- Key Features:
- Proven research processes.
- Positioning agencies as trusted advisors.
- Objective business intelligence tailored for B2B marketers.
Events and Awards
- Description: A comprehensive suite of global and local events that attract a highly engaged audience of B2B marketers.
- Key Features:
- B2B Ignite: Premier global B2B marketing event.
- The Global ABM Conference: Focused on Account-Based Marketing.
- The B2B Marketing Awards: Celebrates excellence in B2B marketing.
Training and Professional Development
- Description: Case study-rich, outcome-led training courses directed by industry-leading trainers with real-world experience.
- Key Features:
- ABM Essentials, B2B Content Marketing, B2B Copywriting, Data Marketing Essentials.
- Customizable training packages tailored to client needs.
Propolis
- Description: A membership-based community offering B2B marketing leaders the strategies, frameworks, and skills to drive growth.
- Key Features:
- Segmented into different hives of expertise such as Strategy, Brand, Customer Experience, Data & Insight.
- Real-time dashboard of B2B marketing metrics (Community Index).
- Access to Propolis Experts.
Recent Developments
- Propolis Marketing Leaders Series:
- B2B Marketing announced the launch of the Propolis Marketing Leaders Series, an exclusive content series designed to foster collective problem-solving and address pressing industry issues.
- Aimed at US-based senior marketing leaders.
- Virtual format running from late January to early February 2025.
- Notable participants: Microsoft, Google, HSBC, Shell, Salesforce, Verizon, ServiceNow, among others.
- Expansion of Propolis:
- Propolis will include a Community Index providing real-time B2B marketing metrics for various sectors such as technology, professional services, manufacturing, financial services, and healthcare.
- New US-based Propolis Experts and strategic partnerships with Endeavor Business Media, ISBM (Institute for the Study of Business Markets), and Numentum.
- US Operations moving from Chicago to New York.
- Elevation Awards 2024 Winners Report:
- Essential guide for discovering leading agencies and organizations in US B2B marketing creativity, innovation, and excellence.
- Offers campaign insights, strategies, and techniques used by award-winning competitors.
No information available on new product launches or new features added to existing products.
Contact Information:
- New York, USA:
- Email: info@b2bmarketing.net
- Tel: +1 (332) 216 1615
- London, UK:
- Email: info@b2bmarketing.net
- Tel: +44 (0) 20 7014 4920
