b2wise Company Profile

Background

b2wise is a global leader in cloud-based supply chain planning solutions, specializing in Demand Driven Material Requirements Planning (DDMRP). Founded in 2016 by brothers Kevin and Trevor Boake, along with Laurent Vigouroux, the company aims to revolutionize supply chain management by shifting from traditional forecast-driven models to demand-driven approaches. With a mission to empower supply chain planners through user-friendly, process-driven interfaces, b2wise has established a significant presence across North America, Latin America, Europe, Africa, and the Asia-Pacific region.

Key Strategic Focus

b2wise's strategic focus centers on:

Demand Driven Planning and Scheduling: Implementing DDMRP principles to enhance responsiveness and efficiency.

Multi-Level AI Demand Forecasting: Utilizing advanced AI capabilities to improve forecasting accuracy.

Flow Driven Sales & Operations Planning (S&OP): Aligning operational processes with real-time demand signals.

Seamless ERP Integration: Ensuring compatibility with major ERP platforms like SAP, NetSuite, Sage, and Microsoft Dynamics 365 for streamlined implementation and real-time visibility.

These initiatives aim to reduce inventory levels, shorten lead times, and improve service levels across various industries.

Financials and Funding

As of 2025, b2wise reports an estimated annual revenue of approximately $8.6 million, with a workforce of over 60 employees. The company has experienced a 40% growth in employee count over the past year. Specific details regarding funding rounds and investors are not publicly disclosed.

Technological Platform and Innovation

b2wise's technological platform is distinguished by:

Proprietary Technologies: A cloud-based, DDMRP-compliant application designed to meet client-specific needs.

Scientific Methods: Incorporation of AI, machine learning, and predictive analytics to refine forecasting and buffer sizing.

AI-Driven Capabilities: Integration of AI models to enhance demand forecasting and optimize supply chain parameters.

The platform is built on a modern tech stack, including AWS Serverless architecture, JavaScript, Node.js, Python, Go, C#, .NET Core, and TypeScript, ensuring scalability and performance.

Leadership Team

Kevin Boake: Co-founder and CEO, with extensive experience in web-based applications for multinational organizations.

Trevor Boake: Co-founder and Chief Technology Officer, specializing in developing scalable software solutions.

Laurent Vigouroux: Co-founder and Global Brand Ambassador, focusing on promoting demand-driven methodologies.

Richard Forrest: Chief Operating Officer, overseeing global operations and strategic initiatives.

The leadership team brings over 30 years of combined experience in software development and supply chain management.

Competitor Profile

Market Insights and Dynamics: The supply chain planning software market is experiencing significant growth, driven by the need for more responsive and efficient supply chain solutions. The adoption of demand-driven methodologies and AI integration are key trends shaping the industry.

Competitor Analysis:

OutSystems: Specializes in low-code application development platforms, offering rapid deployment solutions.

ShareChat: Focuses on social media platforms, not directly competing in the supply chain planning space.

DRIVENETS: Provides networking solutions, with limited overlap in supply chain planning.

While these companies operate in adjacent sectors, b2wise's unique focus on DDMRP and AI-driven supply chain solutions positions it distinctively in the market.

Strategic Collaborations and Partnerships

b2wise has established significant partnerships to enhance its market position and innovation capacity:

HSO: Collaborates to streamline digital transformation, leveraging Microsoft Dynamics solutions.

Infosys: Partners to harness global expertise in digital services and consulting.

Citwell: Combines strategic insights and operational excellence to elevate supply chain strategies.

These collaborations strengthen b2wise's capabilities and extend its reach across various industries.

Operational Insights

b2wise's strategic considerations include:

Market Position: As a global leader in DDMRP solutions, b2wise differentiates itself through a focus on demand-driven methodologies and AI integration.

Competitive Advantages: The company's emphasis on simplicity, practicality, and user empowerment sets it apart from traditional forecast-driven systems.

Distinct Differentiators: Comprehensive training programs and a commitment to building a global demand-driven community further enhance b2wise's market standing.