BAAN Holding Group Company Market Research Report

Background

Overview

BAAN Holding Group Company, formerly known as Abdulmohsen Al-Hokair Group for Tourism and Development Company, was established in 1978. The company has a legacy spanning over five decades, making it a pioneer in the hospitality and entertainment sectors across Saudi Arabia and the Arab world. BAAN Holding is committed to delivering innovative and diverse solutions in entertainment, hospitality, catering, and investment sectors, prioritizing quality and sustainability in every project undertaken.

Mission and Vision

Mission: To deliver exceptional services and innovative solutions, creating meaningful experiences and building strong connections while swiftly adapting to the evolving needs of customers and communities.

Vision: To provide exceptional services and elevate experiences across the Middle East.

Industry Significance

BAAN Holding has significantly contributed to the growth of the tourism and entertainment sectors in the MENA region, delivering innovative and immersive experiences that align with the evolving aspirations of the modern Saudi market and Vision 2030.

Key Strategic Focus

Core Objectives

Building strong foundations through trust and exceptional quality.

Innovating continuously to redefine excellence in every interaction.

Growing sustainably by expanding reach and enhancing capabilities to set new benchmarks for service standards.

Areas of Specialization

Hospitality: Operating hotels, furnished apartments, restaurants, and cafes.

Entertainment: Establishing and managing entertainment centers, parks, and gardens.

Catering and Food Services: Providing catering services for various events and establishments.

Key Technologies Utilized

While specific technologies are not detailed, BAAN Holding emphasizes innovation and continuous improvement, suggesting the adoption of advanced technologies to enhance service delivery and operational efficiency.

Primary Markets Targeted

Saudi Arabia: Serving as the primary market with a significant presence in Riyadh and other major cities.

United Arab Emirates: Operating entertainment centers and hospitality services.

Egypt: Managing entertainment and tourism projects.

Financials and Funding

Funding History

BAAN Holding has undergone significant financial transformations, including capital increases and a rebranding in 2024. The company is publicly listed on the Saudi Stock Exchange (Tadawul) under the ticker symbol 1820.

Recent Funding Rounds

Specific details about recent funding rounds are not publicly disclosed.

Notable Investors

As a publicly listed company, BAAN Holding's investors include institutional and individual shareholders. The company has a market capitalization of approximately $178.9 million USD as of May 5, 2025.

Utilization of Capital

The capital raised has been utilized for expansion projects, including the development of new entertainment centers, hotels, and catering services, as well as for operational enhancements and strategic initiatives.

Pipeline Development

Key Projects and Milestones

NEOM Housing Complex Catering Contract: In June 2025, BAAN Holding signed a SAR 436 million catering services contract for the NEOM housing complex, marking a significant expansion in its catering division.

Real Estate Acquisition: In December 2024, the company acquired real estate assets in Saudi Arabia, indicating a strategic move to expand its property portfolio.

Target Conditions and Timelines

Specific timelines for these projects are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, BAAN Holding emphasizes innovation and continuous improvement, suggesting the adoption of advanced technologies to enhance service delivery and operational efficiency.

Significant Scientific Methods

The company focuses on building strong foundations, innovating continuously, and growing sustainably, indicating the use of strategic methodologies to achieve its objectives.

Leadership Team

Key Executives

Sami A. Al-Hokair: Chairman of the Board. Sami earned his bachelor's degree in business administration from King Saud University in 1990 and has held various leadership roles within the company since 1983.

Fahad Mohammed Al Obailan: Chief Executive Officer. Fahad has been with BAAN Holding since 2001, serving in various capacities, including General Manager of Half Moon Bay Resort and Sparky’s Land.

Adel Ahmed Al-Ghamdi: Chief Financial Officer. Specific details about Adel's professional background are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The hospitality and entertainment sectors in the MENA region are experiencing significant growth, driven by increasing tourism, urbanization, and economic development. Saudi Arabia's Vision 2030 aims to diversify the economy and enhance the tourism sector, presenting opportunities for companies like BAAN Holding.

Competitor Analysis

Jabal Omar Development Co.: A leading real estate development company in Saudi Arabia, focusing on hospitality and mixed-use developments.

Makkah Construction and Development Co.: Specializes in real estate development, particularly in the Makkah region, with a focus on hospitality projects.

Taiba Investment Co.: Engages in real estate development and investment, with a portfolio that includes hospitality and commercial properties.

Strategic Collaborations and Partnerships

BAAN Holding has engaged in significant collaborations, such as the SAR 436 million catering services contract for the NEOM housing complex, enhancing its market position and service offerings.

Operational Insights

BAAN Holding's focus on building strong foundations, continuous innovation, and sustainable growth differentiates it from competitors, positioning the company to capitalize on market opportunities and achieve long-term success.

Strategic Opportunities and Future Directions

Strategic Roadmap

BAAN Holding aims to expand its presence in the MENA region by leveraging its expertise in hospitality and entertainment, aligning with regional economic development plans and increasing demand for quality services.

Future Business Directions

Expansion of Entertainment Centers: Developing new entertainment venues to cater to growing consumer demand.

Hospitality Projects: Launching new hotels and resorts in key tourist destinations.

Catering Services: Enhancing catering operations to serve large-scale projects and events.

Opportunities for Expansion

The company's strategic initiatives, such as the NEOM housing complex catering contract, position it to capitalize on large-scale development projects and partnerships.