Company Research Report: Badho Technologies Private Limited

Company Overview

• Name: Badho Technologies Private Limited

• Mission: Badho is a step towards optimizing the existing retail funnel without disturbing current operations.

• Founded: 2023

• Founder(s): No information is available

• Key People:

• Saurabh Shivhare - Co-Founder

• Manmohan Singh Charan - Head of Product

• Headquarters: Gurgaon, Haryana, India

• Number of Employees: 51-200

• Revenue: No information is available

• Known For: Badho is known for providing software solutions for channel distribution, focusing on transforming daily sales and purchase calls into simple screen swipes. It connects retailers and distributors to streamline brand activities such as product launches and trade schemes.

Products

Retailer App

• Description: An application designed to enhance the order experience for retailers, allowing them to place orders to their respective distributors assigned to their territory.

• Key Features:

• Simplified ordering process

• Access to various retail brand schemes

• Introduction to new products and brands

Distributor App

• Description: An application that helps distributors manage their orders and partnerships digitally.

• Key Features:

• Digital order generation

• Enhanced brand partnerships

• Improved retailer trust through a transparent system for communication and order management

Seller and Buyer Apps

• Description: Apps offered by Badho for sellers and buyers, enhancing the sales process and product acquisition.

Recent Developments

• New Products Launched:

• Badho Radio, a feature delivering educational content and news directly to traders.

• New Features Added:

• Introduction of Digital Catalogues for easy product demonstrations and benefit explanations.

• New Partnerships:

• Collaboration with Kapila Krishi Udyog Ltd. has resulted in significant order placement efficiency, with 80% of traders placing monthly orders through the app.

• Expansion and Engagement:

• Participation in World Food India and the UP International Trade Show to increase engagement with FMCG companies and expand presence in Bihar with a network of 30,000+ retailers and 2,000+ distributors.

• Focus on Technological Advancements:

• At the MASSMERIZE 2024 event, emphasis was on technology as a key driver for Kirana market expansion and AI revolutionizing channel marketing in FMCG.

• Digital platforms are increasingly used by 40% of Indian farmers and agri traders for guidance, aligning with market trends.

This structured focus on digital transformation and seamless connectivity ensures Badho remains pivotal in advancing retail and distribution efficiencies across India.