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badlands

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Company Domain www.badlandsgear.com link_icon
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Badlands Gear Co., LLC, established in 1992, is a premier manufacturer specializing in hunting equipment, including packs, apparel, and accessories. The company is headquartered in Sandy, Utah, and operates under the trade name Badlands Backpacks. With a commitment to delivering the highest quality products, Badlands has become a significant player in the sporting goods industry.

Key Strategic Focus

Badlands Gear's strategic focus centers on designing and producing top-tier hunting gear tailored to the unique demands of hunters. The company's product line encompasses a wide range of hunting packs, apparel, and accessories, all engineered for durability and performance in extreme conditions. Badlands' offerings are primarily targeted at the hunting community, aiming to enhance the outdoor experience through innovative and reliable equipment.

Financials and Funding

As of the latest available data, Badlands Gear Co. generates approximately $944,314 in annual revenue and employs around 15 individuals at its Sandy, Utah location. The company operates as a private entity, and specific details regarding funding history and investment rounds are not publicly disclosed.

Technological Platform and Innovation

Badlands Gear distinguishes itself through the use of advanced materials and manufacturing techniques in its product development. The company emphasizes innovation in creating gear that meets the rigorous demands of hunters, ensuring comfort and performance under extreme conditions. Notably, Badlands offers an unconditional lifetime warranty on its products, underscoring confidence in their durability and quality.

Leadership Team

The leadership team at Badlands Gear Co. includes key executive Jeffrey Moore, who serves as a Member (MBR) of the company. Further details about the leadership team and their professional backgrounds are not publicly available.

Competitor Profile

Badlands Gear operates in the competitive hunting equipment market, which includes several notable companies:

  • Bob Barker: A detention supplier with approximately 274 employees.


  • Alyasra Fashion: A retailer of consumer goods with around 1,321 employees.


  • Alphabroder: A provider of promotional products, employing about 769 individuals.


  • SARSO: A company that sells and markets consumer goods, with a workforce of approximately 187 employees.


These competitors offer a range of products and services that overlap with Badlands Gear's offerings, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

Information regarding specific strategic collaborations or partnerships involving Badlands Gear Co. is not publicly disclosed.

Operational Insights

Badlands Gear's commitment to quality and innovation, exemplified by its unconditional lifetime warranty, provides a distinct competitive advantage in the hunting equipment market. The company's focus on meeting the specific needs of hunters positions it favorably against competitors.

Strategic Opportunities and Future Directions

While specific future plans are not publicly disclosed, Badlands Gear's emphasis on product innovation and quality suggests potential opportunities for expansion within the hunting and outdoor equipment market.

Contact Information

  • Website: www.badlandsgear.com


  • Headquarters: Sandy, Utah, United States


Please note that specific contact details such as email addresses and phone numbers are not provided in the available sources.
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