bahra-electric Research by SuperAGI

Company Profile: Bahra Electric

Background

Established in 2008, Bahra Electric, also known as Bahra Cables Company, is a leading manufacturer of electrical equipment based in Bahra Industrial City, approximately 35 kilometers from Jeddah, Saudi Arabia. The company occupies over 500,000 square meters of manufacturing space and serves the Saudi, GCC, and international markets. Bahra Electric specializes in producing and distributing a comprehensive range of electrical products, setting benchmarks in quality and innovation.

Mission: To develop, manufacture, and innovate products capable of delivering electricity safely and reliably, helping global customers succeed.

Vision: To be the leader in quality electrical equipment manufacturing in the Middle East and export the Made-in-KSA brand globally for unparalleled recognition.

Key Strategic Focus

Bahra Electric's strategic focus includes:

Core Objectives: Enhancing product quality, expanding market reach, and fostering innovation in electrical solutions.

Areas of Specialization: Manufacturing wires and cables, transformers, busways, copper and aluminum rods, earthing and lightning protection systems, wiring devices, distribution boards, service enclosures, cable trays, PVC conduits and accessories, and flexible metallic conduits.

Key Technologies Utilized: Advanced European technology in manufacturing processes, with core technologies provided by German experts and managed by German engineers.

Primary Markets Targeted: Construction, electric utilities, distribution, industrial, oil & gas, and petrochemical sectors.

Financials and Funding

Bahra Electric has secured significant financing to support its growth and expansion:

Total Funds Raised: In 2015, the company obtained $265 million in financing from Standard Chartered, comprising $200 million for short-term Islamic structured financing and $65 million as a 5-year long-term loan.

Recent Funding Rounds: Specific details on recent funding rounds are not publicly disclosed.

Notable Investors: Standard Chartered provided the aforementioned financing.

Intended Utilization of Capital: The funds were allocated to support the company's expansion plans, including increasing production capacity and enhancing product offerings.

Pipeline Development

Bahra Electric has been involved in several significant projects:

Red Sea Project: Supplying FR & LS0H wires and cables, building wires, and low voltage power cables.

Sindalah Island: Providing low voltage and medium voltage power cables.

Qiddiyah Project: Supplying high voltage cables.

Holy Mosque Makkah: Providing low and medium voltage cables, building wires, cable management systems, PVC conduits, and earthing systems.

Technological Platform and Innovation

Bahra Electric distinguishes itself through:

Proprietary Technologies: Utilization of advanced European manufacturing technologies, with core processes provided by German experts.

Significant Scientific Methods: Implementation of integrated management systems, including ISO 9001, ISO 14001, and OHSAS 18001, as well as SASO mark.

Leadership Team

The leadership team at Bahra Electric includes:

Mr. Talal K. Idriss: CEO of Bahra Electric Group.

Mr. Kareem Idriss: Deputy Chief Executive of Bahra Electric.

Mr. Fahd K. Chinoy: CEO of Pakistan Cables Limited.

Market and Competitor Insights

Market Size and Growth Potential: The Middle East represents 13% of the global cable business, with Saudi Arabia accounting for about 50% of that share.

Industry Trends: The sector is experiencing growth due to increased infrastructure development and energy projects in the region.

Key Competitors: Other major cable manufacturers in the region include Saudi Cable Company and Riyadh Cables Group Company.

Competitive Landscape: Bahra Electric's rapid growth and diversification into various electrical products position it as a strong competitor in the Middle East market.

Market Position: Ranked as the 48th largest wire and cable company globally within eight years of establishment.

Competitive Advantages: Diversified product portfolio, strategic partnerships, and a strong presence in the Middle East market.

Strategic Collaborations and Partnerships

Bahra Electric has engaged in several strategic collaborations:

Joint Venture with Schréder: Announced in December 2024, focusing on transforming public lighting in Saudi Arabia.

Partnership with Antaisolar: Established a joint venture in July 2025 to set up a new factory in Jeddah for solar trackers and mounting structures.

Memorandum of Understanding with Pakistan Cables Limited: Signed in October 2025 to strengthen industrial and energy sector collaborations between Saudi Arabia and Pakistan.