Balanced: Company Research Report

Company Overview

• Name: Balanced

• Mission of the Company: To find balance in the fast-paced world of restaurants, assisting clients in achieving their restaurant dreams by providing support in bookkeeping, marketing, operations, and more.

• Founded: 1990 by Bill Boone

• Key People:

• Bill Boone: Chief Executive Officer and Founder

• Jenny: Chief Financial Officer and Vice President

• Nick: Chief Operating Officer and President

• Tom: Director of Operations

• Leanne: Account Manager

• Kim: Controller

• Micky: Accounts Payable Specialist

• Derek: Senior Vice President of Operations

• Caitlin: Payroll Manager

• Kris: Account Manager

• Natale: Account Manager

• Headquarters: 3006 Bee Caves Rd, Suite A-330, Austin, TX 78746

• Number of Employees: No exact number provided, but described as a lean team with robust capabilities.

• Revenue: Manages sales in excess of $50 million annually.

• What the Company is Known For: Providing full-service restaurant management and financial services, including bookkeeping, HR, and marketing services, mainly focusing on serving Austin's popular eateries.

Products and Services

Products Offered

• Bookkeeping & Financial Services:

• Comprehensive financial statement preparation

• Payroll management and benefits

• Human Resources:

• HR management for restaurant operations

• Marketing Services:

• Handling social media and local store marketing efforts

• General Operations:

• Assistance with operations like food cost management, gross margins, etc.

Key Features

• Bookkeeping & Financial Services: Streamlined processes to alleviate clerical work pressure from restaurant staff allowing them to focus on service.

• Human Resources: Complete HR solutions including onboarding, compliance, and benefits.

• Marketing Services: Strategic marketing initiatives including managing restaurant delivery marketing.

• General Operations: Customizable plans for onsite management and operational efficiencies.

Recent Developments

• Recent Developments:

• Rebranded from Foodservice Management Systems to Balanced in 2018 to reflect their full spectrum of services.

• Expanded their consulting business significantly under Jenny's leadership, bolstering the consulting services to constitute 50% of the company’s revenue.

• The company has witnessed significant growth, including doubling client numbers with prospects of continuing this trajectory.

• New Products Launched: No specific new products launched were detailed in the provided information.

• New Features Added to Existing Products: No specific information on new features added to existing products.

• Partnerships: Not specified, but described an expansion strategy in response to industry demands and trends for outsourcing expertise to smaller restaurant operations.

No further information is available for missing fields in the provided content.