BARE International Company Profile
Background
Overview
BARE International, established in 1987 by Mike and Dale Bare, is a family-owned business headquartered in Fairfax, Virginia. The company specializes in customer experience research, brand standard evaluations, audits, and inspections, serving clients across North America, South America, Europe, and Asia. With a global presence, BARE International operates in over 165 countries, completing more than 100,000 evaluations annually.
Mission and Vision
BARE International's mission is to provide actionable insights that lead to meaningful, positive changes in businesses. Their vision is to "give the BEST by always listening and delivering World Class customer service."
Industry Significance
As one of the largest independent providers of customer experience research and data analytics, BARE International sets industry standards by offering comprehensive solutions that help businesses understand and enhance their customer interactions.
Key Strategic Focus
Core Objectives
BARE International aims to deliver customized research solutions that provide actionable feedback, enabling businesses to make informed decisions and improve customer experiences.
Areas of Specialization
The company specializes in:
- Mystery Shopping
- Customer Surveys
- Face-to-Face Interviews
- Social Media Monitoring
- QA & Brand Audits
- Fieldwork Support Services
- Compliance & Regulatory Audits
- Business Intelligence
Key Technologies Utilized
BARE International employs advanced data analytics, online reputation management tools, and a global network of evaluators to gather and analyze customer experience data effectively.
Primary Markets Targeted
The company serves a diverse range of industries, including automotive, education, electronics, financial services, FMCG, gaming, hospitality, health & wellness, housing, insurance, luxury goods, oil & gas, restaurant, and retail sectors.
Financials and Funding
Funding History
As a privately held company, BARE International has not publicly disclosed detailed financial information or funding history.
Recent Funding Rounds
Specific details regarding recent funding rounds are not publicly available.
Notable Investors
Information about individual investors is not publicly disclosed.
Utilization of Capital
While specific utilization details are not disclosed, the company likely invests in expanding its global operations, enhancing technological capabilities, and developing new service offerings to meet client needs.
Pipeline Development
BARE International focuses on expanding its service offerings and global reach. In 2025, the company completed over 104,000 client evaluations in 176 countries, achieving a 99% completion rate. This expansion reflects their commitment to growth and client success.
Technological Platform and Innovation
Proprietary Technologies
BARE International utilizes proprietary data analytics platforms and online reputation management tools to provide clients with real-time insights into customer experiences.
Significant Scientific Methods
The company employs various research methodologies, including mystery shopping, customer surveys, face-to-face interviews, and social media monitoring, to gather comprehensive data on customer experiences.
Leadership Team
Executive Profiles
- Mike Bare: President and Co-Founder. Co-founder of the Mystery Shopping Providers Association (MSPA).
- Jason Bare: Global Vice President. Leads the company's global operations and strategic initiatives.
- Maggie: Chief Financial Officer. Oversees financial operations and strategic financial planning.
- Peter: Chief Technology Officer. Manages technological infrastructure and innovation strategies.
- Kristen: Chief Marketing Officer. Directs marketing strategies and brand development initiatives.
Leadership Changes
Specific details regarding recent leadership changes are not publicly available.
Competitor Profile
Market Insights and Dynamics
The customer experience research industry is characterized by a growing demand for data-driven insights to enhance customer satisfaction and loyalty. Companies are increasingly investing in technologies and methodologies that provide real-time feedback and actionable recommendations.
Competitor Analysis
Key competitors of BARE International include:
- Reality Based Group: Specializes in customer experience research and has a global presence.
- Market Force Information: Offers customer experience management solutions and has a significant workforce.
- Second To None: Provides customer experience research and has a notable presence in the industry.
These competitors offer similar services and operate in overlapping markets, contributing to a competitive landscape.
Strategic Collaborations and Partnerships
BARE International collaborates with various industry associations, such as the Mystery Shopping Providers Association (MSPA), to advance the customer experience research industry and adhere to professional standards.
Operational Insights
BARE International's global evaluator network and comprehensive service offerings provide a competitive advantage in delivering customized research solutions across diverse industries. Their commitment to innovation and quality positions them as a leader in the customer experience research sector.
Strategic Opportunities and Future Directions
BARE International is well-positioned to expand its service offerings and global reach, leveraging its expertise in customer experience research to meet the evolving needs of businesses worldwide. Continued investment in technology and strategic partnerships will further enhance their market position and service capabilities.
