Barefoot Coders Company Profile

Background

Overview: Barefoot Coders is a boutique software and technical infrastructure development studio founded in 2011. The company specializes in assisting organizations to scale through strategic, cloud-native solutions. With a focus on custom software development and technical infrastructure management, Barefoot Coders has established itself as a significant player in the technology and internet industry.

Mission and Vision: The company's mission is to empower businesses by providing tailored, cloud-native solutions that enhance operational efficiency and scalability. Their vision is to be a trusted partner for organizations navigating the complexities of modern technology landscapes.

Key Strategic Focus

Core Objectives:

• Custom Software Development: Delivering bespoke software applications tailored to specific business needs.

• Cloud-Native Solutions: Facilitating the migration and development of applications on cloud platforms to ensure scalability and reliability.

• Technical Infrastructure Management: Providing comprehensive services including server setup, database management, and network security.

Specialization Areas:

• Cloud Application and Workload Migration: Assisting businesses in transitioning applications to the cloud seamlessly.

• Infrastructure as Code: Automating infrastructure management to deploy updates faster and reduce errors.

• Greenfield Development: Building new projects with a strong, scalable codebase aligned with specific business needs.

• Application Takeovers and Tech Debt Refactoring: Improving software quality by addressing outdated code and enhancing system performance.

• Continuous Integration and Deployment: Automating testing and deployment processes to release software faster with minimal errors.

Key Technologies Utilized:

• Programming Languages: Java, Ruby.

• Databases: MongoDB.

• Web Frameworks: Ruby on Rails.

• Security: HSTS, Cloudflare Bot Management.

Primary Markets Targeted:

• Organizations seeking to modernize their IT infrastructure.

• Businesses aiming to develop custom applications.

• Companies focusing on enhancing security and compliance.

Financials and Funding

Revenue: As of June 2025, Barefoot Coders' annual revenue is reported to be in the range of $1 million to $5 million.

Funding History: Specific details regarding funding rounds and investors are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies:

• Cloud-Native Solutions: Expertise in developing applications optimized for cloud environments, ensuring scalability and efficiency.

Significant Scientific Methods:

• Infrastructure as Code (IaC): Implementing IaC practices to automate infrastructure management, enhancing deployment speed and reducing errors.

Leadership Team

Key Executives:

• Jason Berlinsky: Founder and Managing Partner. Under his leadership, the company has achieved significant milestones, including partnerships with major tech organizations.

Competitor Profile

Market Insights and Dynamics:

• Market Size and Growth Potential: The demand for cloud-native solutions and custom software development is experiencing significant growth as businesses increasingly adopt digital transformation strategies.

• Industry Trends: There is a notable shift towards cloud computing, with organizations seeking scalable and efficient solutions to meet evolving business needs.

Competitor Analysis:

• SmartBug Media: A full-service digital agency offering services across marketing, sales, and customer success.

• Accenture: A global professional services company providing a range of services in strategy, consulting, digital, technology, and operations.

• SHI International Corp.: A technology solutions provider supporting organizations with their IT needs, including cloud services.

• Deloitte Consulting: Offers consulting services across various domains, including technology and cloud solutions.

• IBM Consulting: Provides consulting and implementation services with a focus on technology and cloud solutions.

Strategic Collaborations and Partnerships

Notable Partnerships:

• Google: Achieved Application Development Specialization in Google Cloud Partner Advantage Program in February 2022.

• Amazon Web Services (AWS): Established a technology partnership to enhance cloud service offerings.

• RemoteLock: Formed a technology partnership to integrate and enhance service capabilities.

• ReSci: Collaborated to leverage mutual technological strengths and expand service offerings.

Operational Insights

Strategic Considerations:

• Market Position: Barefoot Coders positions itself as a boutique firm offering personalized and tailored solutions, differentiating from larger competitors by providing individualized attention and customized services.

• Competitive Advantages:

• Expertise in Cloud-Native Solutions: Specialization in cloud-native development offers clients scalable and efficient solutions.

• Diverse Tech Stack: Utilization of a broad range of technologies enables the company to address varied client requirements.

• Strategic Partnerships: Collaborations with major tech organizations enhance credibility and expand service capabilities.

Strategic Opportunities and Future Directions

Strategic Roadmap:

• Expansion of Service Offerings: Continuing to develop and offer new services aligned with emerging technologies and client needs.

• Strengthening Partnerships: Deepening existing partnerships and exploring new collaborations to enhance service delivery and market reach.

• Focus on Innovation: Investing in research and development to stay ahead of industry trends and provide cutting-edge solutions.

Opportunities for Expansion:

• Geographical Expansion: Exploring opportunities to offer services in new regions to tap into emerging markets.

• Industry Diversification: Extending services to industries beyond the current focus to diversify the client base.

Positioning for Future Objectives:

• Leveraging Technological Expertise: Utilizing the company's strong foundation in cloud-native solutions to address evolving client needs.

• Enhancing Client Relationships: Focusing on building long-term partnerships with clients to ensure sustained growth and success.

Contact Information

Website: barefootcoders.com

Social Media:

• LinkedIn: Barefoot Coders LinkedIn Profile