Barry Bagels Company Profile

Background

Founded in 1972 by Barry Greenblatt in Toledo, Ohio, Barry Bagels is a family-owned and operated bagel and deli chain renowned for its authentic New York-style bagels. The company emphasizes freshness by boiling and baking bagels in small batches throughout the day, ensuring a crisp exterior and a soft, chewy interior. Over the years, Barry Bagels has expanded its menu to include a variety of offerings such as sandwiches, soups, salads, and baked goods, catering to a diverse customer base seeking quality and convenience.

Key Strategic Focus

Barry Bagels' strategic focus centers on delivering high-quality, freshly prepared products while expanding its footprint through franchising. The company targets markets in the Midwest, including Ohio, Michigan, Indiana, Kentucky, Pennsylvania, and West Virginia. By offering a comprehensive menu and maintaining a commitment to freshness, Barry Bagels aims to differentiate itself in the competitive quick-service restaurant industry.

Financials and Funding

As a privately held company, specific financial details are not publicly disclosed. However, the initial investment required to open a Barry Bagels franchise ranges from $99,000 to $514,000, which includes a franchise fee between $20,000 and $25,000. Franchisees are also subject to an ongoing royalty fee of 6% and are expected to contribute up to 2% of net sales toward marketing efforts.

Pipeline Development

Barry Bagels continues to expand its presence through strategic franchising. Recent developments include:

Carmel, Indiana: Opened its first Indiana location at Clay Terrace in April 2024, with plans for at least three more locations in the state.

Dayton, Ohio Region: Opened a second location in Sugarcreek Township in 2024, following the success of its Kettering store established in 2017.

These expansions reflect the company's commitment to growing its brand and reaching new markets.

Technological Platform and Innovation

Barry Bagels leverages technology to enhance customer experience and streamline operations. Notable initiatives include:

Mobile Ordering: Implemented an online and mobile ordering system to cater to a broader, busier demographic, allowing customers to place orders conveniently and access past orders, favorites, and specials.

Digital Loyalty Program: Offers a rewards program accessible via the company's app, encouraging customer engagement and repeat business.

Leadership Team

James Nusbaum: CEO/Owner.

Matt Greenblatt: President.

Mark Greenblatt: Owner.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The U.S. bagel market is competitive, with several established players. According to Statista, Grupo Bimbo was the leading bagel vendor in the U.S. for the 52-week period ending March 26, 2023, with sales exceeding $952 million.

Competitor Analysis

Einstein Bros. Bagels: A prominent chain offering a wide variety of bagels and spreads, with a significant national presence.

Bruegger's Bagels: Known for authentic New York-style bagels, operating approximately 190 locations across 16 states.

The Great American Bagel Bakery: A privately owned franchise with around 52 locations in 12 states, offering a range of bagels and sandwiches.

H&H Bagels: A New York-based company with plans for national expansion, known for its traditional bagel offerings.

Strategic Collaborations and Partnerships

Barry Bagels has partnered with Onosys Online Ordering to develop its mobile ordering application, enhancing customer convenience and expanding its reach to a younger, tech-savvy demographic.

Operational Insights

Barry Bagels differentiates itself through its commitment to freshness, quality ingredients, and a diverse menu. The company's focus on franchising and strategic market selection positions it competitively within the quick-service restaurant industry.