Barry M Cosmetics Company Research Report
Company Overview
- Name: Barry M Cosmetics Limited
- Mission of the Company: To spearhead a global, affordable, quality beauty revolution offering on-trend, colorful, bold, cruelty-free, and vegan cosmetics.
- Founded by: Barry Mero
- Year Founded: 1982
- Key People: Dean Mero (current leader of the business, Barry Mero’s son)
- Headquarters: Unit 1 Bittacy Business Centre, Bittacy Hill, London NW7 1BA, England
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Barry M is known for its innovative, colorful cosmetics. It introduced many firsts in the cosmetics industry, such as white eyeliner, fluorescent Nail Paint, and black Lip and Nail Paint duos.
Products
Nail Paints
- Glitter Effect Nail Paints: Various vibrant shades such as Black Tie, Raving Rose, Party Pearl, and Fuchsia Fiesta.
- Key Features: Bold, vibrant colors with glitter effects, designed to add sparkle to the nails.
- Air Breathable Nail Paints: Includes shades like After Dark, Dolly, and Cupcake.
- Key Features: Allows air to penetrate the nail, making it breathable; offers a smooth finish.
- Limited Edition Foil Nail Paint: Silver Star.
- Key Features: Provides a foil effect on nails for a metallic shine.
Lip Products
- Glazed Oil Infused Lip Gloss: Products like So Precious and So Tempting.
- Key Features: Formulated with oil to provide nourishment and a glossy finish at a discounted price.
- Velvet Matte Lip Paint: Impulsive.
- Key Features: Offers a velvety matte finish in various vibrant colors.
- Colour Changing Lip Balm: Cupid.
- Key Features: Changes color upon application based on individual pH for a unique shade.
Eye Cosmetics
- Dazzle & Define Metallic Crayons: Available in colors such as Truffle and Metallic Brights.
- Key Features: Provides a bold metallic finish for defining eyes.
- Glazed Gel Chrome Eyeshadow: So Exclusive.
- Key Features: Offers a shimmering chrome finish to the eyelids.
Sets and Bundles
- Makeup Goody Bags: Various themes like Twinkling Brights, Sugar & Spice, and City Lights.
- Key Features: Offers a collection of multiple products in one bag at different price points.
Others
- Fresh Face Hydrating Lip Mask: Cactus.
- Key Features: Provides hydration to the lips with a soothing formula.
- That's Swell! Lip Sets: Includes options like Taupe Touch and Nude Nectar.
- Key Features: Peptide-infused to plump and hydrate the lips.
Recent Developments
- Recent Developments in the Company:
- The company has moved towards a more sustainable model with a focus on reducing waste and using recyclable materials.
- 70% of their product range is filled at their North London factory to minimize global carbon footprint.
- Transparent initiatives such as reducing virgin plastic and including at least 30% recycled materials.
- New Products Launched:
- Air Breathable Nail Paint collection, known for its quick-drying and smooth application.
- Glazed Gel Chrome Eyeshadow, introducing a chrome effect.
- New Partnerships:
- No new partnerships mentioned, but ongoing collaborations with wildlife charities are noted.
- Additional Features to Existing Products:
- Enhancements in product formulations to ensure all cosmetics remain cruelty-free and 100% vegan.
Barry M has remained steadfast in its commitment towards vibrant, accessible beauty, continuing to make headway in market innovation and sustainability.
