B

barton-publishing

lightning_bolt Market Research

Background

Founded in 2004 by Joe Barton, Barton Publishing has established itself as a prominent digital publisher specializing in natural health solutions and home remedies. The company's mission is to deliver hope and healing to customers by providing accessible and effective natural remedies. With over one million books sold, including the bestselling "Diabetes Solution Kit" and the flagship newsletter "Home Cures That Work," Barton Publishing has significantly impacted the natural health industry.

Key Strategic Focus

Barton Publishing focuses on creating and disseminating natural health remedy information products. Their offerings include targeted systems designed to address a variety of common illnesses and diseases, such as diabetes, high blood pressure, acid reflux, and memory loss. These products are developed to be affordable and accessible, aiming to empower individuals to take control of their health through natural means.

Financials and Funding

Barton Publishing has demonstrated consistent growth, as evidenced by its inclusion in the Inc. 5000 list of fastest-growing private companies in the United States. In 2023, the company ranked No. 1,318, and in 2024, it ranked No. 3,932, reflecting a 116% three-year growth rate. This growth underscores the company's successful business model and increasing market presence.

Pipeline Development

The company's product pipeline includes a range of natural health solution kits and remedy reports. Notable products include the "Diabetes Solution Kit," "Acid Reflux Solution Kit," "Blood Pressure Solution Kit," and "Natural Brain Repair Kit." These products are continually updated to incorporate the latest research and findings in natural health remedies.

Technological Platform and Innovation

Barton Publishing leverages digital platforms to distribute its products, ensuring wide accessibility. The company offers eBooks and digital reports, allowing customers to access information conveniently. Additionally, Barton Publishing provides live webinars with medical experts, such as Dr. Scott Saunders, to offer personalized guidance and support to customers.

Leadership Team

  • Joe Barton: Founder and CEO. Joe's inspiration for Barton Publishing stemmed from a personal experience where a natural remedy significantly improved his father's health. With a background in accounting, he founded the company to share the benefits of natural remedies with a broader audience.


  • Dr. Scott Saunders: Medical & Nutrition Advisor. A graduate of UCLA Medical School and board-certified in family practice, Dr. Saunders serves as the medical director of The Integrative Medicine Center of Santa Barbara. He focuses on identifying and treating the root causes of illnesses through natural methods.


Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within Barton Publishing's leadership team.

Competitor Profile

Market Insights and Dynamics

The natural health and wellness industry has experienced substantial growth, driven by increasing consumer interest in alternative and holistic health solutions. This trend has created a competitive landscape with numerous companies offering similar products and services.

Competitor Analysis

Key competitors in the natural health publishing sector include:

  • Author Solutions: A self-publishing company that offers a platform for authors to publish their works, including those in the health and wellness genre. While not exclusively focused on natural health, they provide a broad range of publishing services.


  • Rodale Books: A publisher known for health and wellness titles, offering a range of books on natural remedies and healthy living.


  • Hay House: Specializes in self-help and transformational books, including topics on natural health and healing.


Strategic Collaborations and Partnerships

Barton Publishing collaborates with medical professionals, such as Dr. Scott Saunders, to ensure the credibility and effectiveness of their products. These partnerships enhance the company's ability to provide well-researched and reliable health information to its customers.

Operational Insights

Barton Publishing differentiates itself through a strong commitment to its core values, including honoring God, helping people more, ensuring excellence, fostering a positive attitude, and practicing what they preach. These values guide the company's operations and customer interactions, contributing to a loyal customer base.

Strategic Opportunities and Future Directions

Looking ahead, Barton Publishing aims to expand its product offerings and reach a broader audience by leveraging digital platforms and exploring new natural health topics. The company's focus on delivering hope and healing through natural remedies positions it well to capitalize on the growing demand for alternative health solutions.

Contact Information

  • Website: www.bartonpublishing.com


  • Twitter: www.twitter.com/bartonpublish


  • Location: Brandon, South Dakota

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