Baruch College Market Research Report

Background

Overview

Baruch College, established in 1919, is a senior college within The City University of New York (CUNY) system. Located in Manhattan, New York City, Baruch offers undergraduate, master's, and doctoral degree programs to a diverse student body of over 19,700 individuals from more than 150 countries. The college comprises three primary schools:

• Zicklin School of Business: The largest collegiate school of business in the nation, offering programs accredited by the Association to Advance Collegiate Schools of Business (AACSB).

• Weissman School of Arts and Sciences: Provides a broad-based arts and sciences education with over 50 areas of study.

• Austin W. Marxe School of Public and International Affairs: Recognized for its programs in municipal government, nonprofit administration, policy analysis, and educational administration.

Mission and Vision

Baruch College is committed to providing accessible, high-quality education that fosters intellectual curiosity, integrity, social responsibility, and global competence. Its mission is to educate future leaders through impactful research and quality academic programs.

Industry Significance

Situated in the heart of New York City, Baruch College leverages its location to offer students unparalleled access to internships, career opportunities, and networking within major global companies and organizations. The college's emphasis on diversity and inclusion reflects the multicultural fabric of the city, enhancing its reputation as a leading urban educational institution.

Key Strategic Focus

Core Objectives

• Academic Excellence: Delivering rigorous and relevant programs that prepare students for leadership roles in their respective fields.

• Accessibility: Ensuring education is affordable and accessible to a diverse student population.

• Global Competence: Equipping students with the skills and knowledge to navigate and succeed in a globalized world.

Areas of Specialization

• Business Education: Through the Zicklin School of Business, offering comprehensive programs in accounting, finance, marketing, and more.

• Public Affairs: Via the Marxe School, focusing on public policy, administration, and international affairs.

• Arts and Sciences: Through the Weissman School, providing a strong foundation in liberal arts and sciences.

Key Technologies Utilized

Baruch College employs a diverse technological infrastructure to support its educational and administrative functions, including:

• Looker: For data analytics and business intelligence.

• Bloomerang: For fundraising and donor management.

• Riverbed SteelCentral: For IT infrastructure monitoring.

• AngularJS: For web application development.

• LexisNexis: For legal research and solutions.

• Debian: As an operating system for various servers.

• Cisco Jabber: For team collaboration and communication.

Primary Markets Targeted

Baruch College primarily serves:

• Undergraduate and Graduate Students: Offering programs across business, arts and sciences, and public affairs.

• Working Professionals: Providing executive education and continuing professional studies.

• International Students: Attracting a global student body with diverse backgrounds.

Financials and Funding

Revenue

Baruch College's annual revenue is estimated to be between $100 million and $1 billion.

Funding History

The college has received significant philanthropic support, including a notable $9 million gift from Bernard M. Baruch in 1965. Alumni contributions have funded various programs and facilities, such as the Bert W. and Sandra Wasserman Trading Floor/Subotnick Financial Services Center and the Sidney Mishkin Gallery.

Utilization of Capital

Funds have been utilized to:

• Enhance Facilities: Construction of the Newman Vertical Campus and the Information and Technology Building.

• Support Academic Programs: Development of new curricula and research initiatives.

• Provide Student Services: Expansion of career development centers and student support services.

Pipeline Development

Academic Programs

Baruch College offers a wide range of programs, including:

• Undergraduate Majors: 29 majors across business, arts and sciences, and public affairs.

• Graduate Programs: 56 specializations, including MBA, MS, MPA, and MA degrees.

• Doctoral Programs: PhD programs in business and industrial/organizational psychology.

Recent Developments

The college continually updates its programs to align with industry trends and demands, ensuring graduates are well-prepared for the evolving job market.

Technological Platform and Innovation

Proprietary Technologies

Baruch College has developed specialized facilities to enhance learning experiences:

• Subotnick Financial Services Center: Provides a simulation of practical trading experience with a state-of-the-art trading floor.

• Bernard L. Schwartz Communication Institute: Supports educational technology and communications instructional projects.

Significant Scientific Methods

The college employs various scientific methodologies, including:

• Data Analytics: Utilizing tools like Looker for business intelligence.

• Machine Learning Algorithms: Incorporated into research and academic programs to analyze complex data sets.

Leadership Team

Key Executives

• President