Basemakers Company Research Report
Company Overview
Name
Basemakers
Mission of the Company
Basemakers exists to help build world-class brands through best-in-class retail execution.
Date Founded and Founders
- Founded: 2015
- Founder/CEO: Max Baumann
Key People in the Company
- Max Baumann, Founder/CEO
Headquarters
No information is available.
Number of Employees
Over 60 full-time team members.
Revenue
No information is available on specific revenue, but Health-Ade is noted to have surpassed nine figures in revenue under Basemakers' partnership.
Recognition
- Basemakers was listed in the Inc. 500 list of fastest-growing private companies in America.
- Ranked No. 312 on the Inc. 5000 list.
What is the Company Known For?
Basemakers is known for driving higher sales velocity in retailers through elite merchandising and field sales. They help optimize retail execution strategies and are trusted by over 200 food and beverage brands across thousands of retail grocery stores.
Products
Basemakers does not produce physical products but offers services designed to enhance retail execution for food and beverage brands:
1. Field Sales & Merchandising
- Description: Helps build brand presence in retail stores through strategic retail execution.
- Key Features: Out-of-stock management, display execution, price audits, and data collection.
2. Proprietary Technology
- Description: Utilized for data collection and reporting during store visits to improve execution strategies.
3. Retail Execution Optimization
- Description: Services offered to improve shelf presentation, drive sales velocity, and audit retail environments.
- Key Features: Optimizing planograms, managing stock, executing displays, and educating store teams.
Recent Developments
Recent Developments in the Company
Basemakers has made significant strides by expanding into new divisions like Strike Force, intending to build out a comprehensive sales platform for the food and beverage industry.
New Products Launched
No information is available on new products.
New Features Added to Existing Products
No information is available on new features.
New Partnerships
- Strategic partnerships with companies like Health-Ade and Iconic Protein, and a strategic investment from The Coca-Cola Company into Health-Ade while working with Basemakers.
Case Studies Highlights
1. RX BAR
- Challenge: Increasing sales before acquisition.
- Solution: Landed over 19,000 display cases.
- Outcome: Sold to Kelloggs for $600 million.
- Metrics: 351 voids filled, 614 clip strips landed, 19,616 cases landed for displays.
2. Hu Kitchen
- Challenge: Out-of-stocks and optimizing in-store presence.
- Solution: Secured multi-year partnerships and optimized presence.
- Metrics: 2375 voids filled, 1380 clip strips secured, 7973 cases landed for displays.
3. Clean Cause
- Challenge: Building retail execution strategy.
- Solution: New cooler placements, display execution.
- Metrics: 148 voids filled, 1233 new coolers, 4252 cases landed in displays.
4. Health-Ade
- Challenge: Fill out-of-stocks and increase visibility.
- Solution: Secured new coolers and displays nationwide.
- Metrics: 517 displays, 2685 voids filled, 4589 new coolers secured.
5. Iconic Protein
- Challenge: Scale merchandising and visibility.
- Solution: Landed thousands of new coolers and displays.
- Metrics: 914 new coolers, 402 SKUs added to coolers, 3331 cases for displays secured.
Conclusion
Basemakers has firmly established itself as a premier field sales and merchandising company in the food and beverage sector, leveraging advanced technology and strategic partnerships to enhance sales velocity in retail environments. They remain committed to helping brands maximize their in-store potential, positioning themselves for continued growth and success in the industry.
