Basis Technologies Company Market Research Report

1. Company Overview

Name: Basis Technologies
Mission: We are committed to developing software and services that support the increasingly complex digital media landscape—and to improving the lives of the people working inside it.

Founded: 2001
Founders: No information is available
Key People:

Shawn Riegsecker - Chief Executive Officer & Founder

Tyler Kelly - President

Katie McAdams - Chief Marketing Officer

Michael Freiman - Chief Technology Officer

April Weeks - Chief Investment & Media Officer

Clayton Kossl - Chief Financial Officer

Emily Barron - Chief People Officer

Joanna Vahlsing - Chief Information Officer

Matt Sauls - GM, Technology Division

Michael Olson - EVP, Client Development

Grace Briscoe - EVP, Client Development

Tim Smith - SVP, Corporate Development

Derek Zolner - General Counsel

Headquarters:
11 E Madison St, 6th Floor, Chicago, IL 60602

Number of Employees: No information is available
Revenue: No information is available

Company Recognitions and Achievements:

Magic Quadrant for Ad Tech

Best Account Support, Best Data Strategy, Best Education Program and Programmatic Power Player

Omnichannel DSP Wave

Innovation in Ad Technology

Top-Ranked DSP

IAB Sales Excellence Award

Reader’s Choice Best DSP

Company Focus: Basis Technologies is known for its unified software and services which simplify and automate digital media operations. It offers the most comprehensive media automation and intelligence platform, consolidating planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.

2. Products

Basis Platform

Demand Side Platform (DSP): Unified solution for cross-channel advertising inclusive of search, social, programmatic, CTV, and direct site advertising

Key Features:

Cross-Device Targeting

Brand Safety & Fraud Protection

Private Marketplaces

DMP Solutions

Automated Planning, Performance, & Measurement

Artificial Intelligence integrations

All Channel Activation

Additional Technologies and Features:

Basis Assistant: AI tool for workflow and automation

Enterprise API: Integrates disparate systems and tools

Dashboards: For comprehensive performance tracking

Document Storage, Communication Portal: Enhances collaboration and document management

Automated Billing: Simplifies financial reconciliations

Resource Center

AdTech Academy: Award-winning industry educational platform

Resource Center: Blogs, Webinars, Podcasts, Case Studies, Reports, and Trends

3. Recent Developments

Product Launches and Enhancements

Aug 21, 2024

Comscore Campaign Ratings Integration: Comprehensive cross-channel incremental reach measurement

Aug 13, 2024

Partnerships with Ad Fontes Media and Cuebiq Group, LLC: Enhancing programmatic advertising capabilities

Jun 26, 2024

AI-Powered Media Automation Platform: Improved planning capabilities for advertisers

Blogs and Insights

Blogs:

Aug 30, 2024 - Innovations in Search and Social Advertising

Aug 27, 2024 - Convergent TV Advertising in 2024

Aug 26, 2024 - What Today’s Buzzwords Reveal About the State of the Advertising Industry

Industry Analysis

Various Updates:

Google Search and AI Overview Analysis

Meta Targeting and Attribution Improvements

Data-Driven Ad Pressure Analysis due to Political Advertising

Press Releases:

Jun 12, 2024: Ian Trider Honored with 2024 Lifetime Achievement Award by IAB Tech Lab

Expanded Features in Response to Market Trends:

Enhanced Insights for AI Campaigns

Lead Generation Tools on Reddit

Google’s Update on Third-party Cookies

Conclusion

Basis Technologies is a key player in the ad tech industry, focusing on digital media automation and intelligence. Their suite of products provides a comprehensive ad tech solution for modern marketers. Through innovative technologies, strategic partnerships, and continuous enhancement of their platform, Basis is positioned as a leader in simplifying and optimizing digital advertising efforts.