Company Research Report: BASMA
Company Overview
Name: BASMA
Mission: To provide affordable remote professional orthodontic treatments, all under the supervision of licensed doctors, at a fraction of the traditional cost. Everyone deserves a confident smile and BASMA strives to make that accessible for everyone.
Founded: BASMA was founded in the MENA region after years of development and successful aligner treatments.
Founders: The primary founder cited is Dr. Cherif Massoud.
Key People:
- Dr. Cherif Massoud: Chief Orthodontist
- Founder of Crystalign, a manufacturer of 3D printed dental invisible braces.
- Leads all BASMA’s dentists and orthodontists.
Headquarters: Dubai, UAE
Number of Employees: No information is available
Revenue: No information is available
Known For: BASMA is known for providing a complete end-to-end teledentistry solution for teeth straightening using invisible aligners, with an emphasis on affordability, convenience, and constant remote monitoring.
Products
Invisible Braces
High-Level Description: Invisible braces by BASMA are designed using advanced 3D technology and are customized to fit each patient's unique smile needs. These aligners are an alternative to traditional metal braces, meant to be worn 22 hours a day and changed every two weeks.
Key Features:
- Unobtrusive and Removable: They are clear and removable, making them less noticeable than traditional braces.
- Custom Fit: Created based on a 3D scan of the teeth, ensuring a precise fit.
- Remote Monitoring: Continuous remote monitoring to track progress and make adjustments as needed.
Retainers
High-Level Description: Post-treatment retainers help in maintaining the new position of the teeth after the completion of alignment treatment.
Key Features:
- Durability: Made from high-quality materials.
- Maintenance of Results: Ensures that the teeth do not shift back to their original position.
Additional Services
High-Level Description: BASMA provides full-service orthodontic treatment, including initial consultations, 3D teeth scans, and remote treatment monitoring.
Key Features:
- Free Doctor Consultation: Patients can have a 3D scan of their teeth at partner clinics.
- 3D Smile Preview: Patients receive a 3D preview of their expected smile transformation before they proceed with the treatment.
- Tele-Dentistry Platform: Seamless communication with orthodontists throughout the treatment.
Recent Developments
New Products and Features
- Tele-Dentistry Platform Expansion: BASMA has expanded its teledentistry platform which connects customers directly to their treating orthodontist, enhancing convenience and accessibility.
- Remote Monitoring Capability: Regular virtual check-ins and smile progress tracking feature have been improved for better treatment management.
- Chief Orthodontist Leadership: Dr. Cherif Massoud, known for his expertise, leads in developing treatment plans, ensuring high quality and effectiveness.
Funding and Expansion
- Seed Funding: BASMA secured US$1.2M in seed funding to enhance their technology base.
- Regional Expansion: Plans to extend services further into the Middle East and North Africa (MENA) region.
New Partnerships: No information is available
Conclusion
BASMA stands out in the competitive market of dental aligners by providing comprehensive and affordable orthodontic solutions through its innovative tele-dentistry model. By leveraging advanced 3D technology and ensuring continuous remote patient care, BASMA provides a user-friendly, effective, and cost-efficient alternative to traditional orthodontic treatments.
