Company Profile: Batt:RE
Background
Founded in 2017, Batt:RE is an Indian electric vehicle (EV) manufacturer headquartered in Jaipur, Rajasthan. The company is dedicated to providing sustainable and affordable electric mobility solutions, aiming to reduce carbon footprints and promote greener transportation options. Batt:RE's product lineup includes electric scooters and bicycles designed to cater to the diverse needs of urban commuters.
Key Strategic Focus
Batt:RE's strategic objectives center on:
- Product Diversification: Offering a range of electric two-wheelers, including city scooters, off-road models, and hybrid variants.
- Technological Advancement: Incorporating features like smart TFT displays, navigation assistance, and connected drive capabilities to enhance user experience.
- Market Expansion: Strengthening its presence across India, particularly in tier II and III cities, through an extensive dealership network.
Financials and Funding
In the fiscal year 2022-23, Batt:RE reported:
- Revenue: ₹88.07 crore, a 6.3% decline from the previous year.
- Expenses: ₹87.35 crore.
- Profit: ₹47.52 lakh, an 87% decrease from ₹3.84 crore in FY22.
The company secured approximately ₹2.9 crore in a seed funding round led by Agility Ventures in late 2022. Post-funding, the shareholding structure includes:
- Nishchal Chaudhary: Major shareholder.
- Kshitija Nishchal Karnik: Approximately 30%.
- Pankaj Tarachand Sharma: Approximately 15%.
Pipeline Development
Batt:RE has been expanding its product portfolio to include high-speed electric scooters and motorcycles. The company plans to introduce additional models, including delivery vehicles, to cater to a broader audience and penetrate tier II and III markets.
Technological Platform and Innovation
Batt:RE emphasizes innovation through:
- Proprietary Technologies: Development of electric scooters with features like smart TFT displays connected via the Batt:RE app, offering navigation assistance and call alerts.
- Scientific Methodologies: Rigorous testing protocols, including 100,000 km durability tests, to ensure safety and reliability.
- AI-Driven Capabilities: Integration of AI-assisted analytics in their smart displays to enhance the riding experience.
Leadership Team
- Nishchal Chaudhary: Founder and Director. With nearly two decades in the telecom industry, he transitioned to the EV sector to promote sustainable mobility solutions.
- Kshitija Nishchal Karnik: Whole-time Director.
- Gajendra Pal Singh Chandel: Director.
Competitor Profile
Market Insights and Dynamics
The Indian electric two-wheeler market is experiencing rapid growth, driven by increasing environmental awareness, government incentives, and rising fuel prices. The market is characterized by intense competition among established players and new entrants.
Competitor Analysis
Key competitors include:
- Ola Electric: Offers a range of electric scooters with advanced features and has a significant market presence.
- Ather Energy: Known for high-performance electric scooters with smart connectivity features.
- Hero Electric: One of the oldest players in the Indian EV market, offering a variety of electric two-wheelers.
- Revolt Motors: Focuses on electric motorcycles with AI-enabled features.
Strategic Collaborations and Partnerships
In 2022, Batt:RE partnered with the Royal Challengers Bangalore (RCB) as their official EV partner for the Indian Premier League (IPL) season, enhancing brand visibility and aligning with a popular sports franchise.
Operational Insights
Batt:RE's competitive advantages include:
- Product Quality: Emphasis on superior engineering and safety standards.
- Customer Experience: Focus on user-friendly features and robust after-sales service.
- Market Reach: Extensive dealership network across 20 states, with plans to expand further.
Strategic Opportunities and Future Directions
Batt:RE aims to:
- Expand Product Line: Introduce more high-speed scooters, motorcycles, and delivery vehicles.
- Increase Dealerships: Grow the network to over 800 dealerships to enhance accessibility.
- Enhance R&D: Invest in research and development to innovate and improve product offerings.
Contact Information
- Social Media:
- Facebook: Batt:RE on Facebook
- Instagram: Batt:RE on Instagram
- LinkedIn: Batt:RE on LinkedIn
- Twitter: Batt:RE on Twitter