battleface Company Profile

Background

battleface is a global travel insurance company founded in 2017, headquartered in Columbus, Ohio. The company specializes in providing customizable travel insurance solutions tailored to the diverse needs of modern travelers. By unbundling traditional insurance packages, battleface allows customers to select specific benefits that align with their individual requirements, ensuring flexibility and relevance in coverage. This innovative approach has positioned battleface as a significant player in the travel insurance industry, catering to a wide range of travelers, including vacationers, business professionals, and digital nomads.

Key Strategic Focus

battleface's strategic focus centers on delivering personalized and modular travel insurance products. The company's core objectives include:

Modular Insurance Platform: Offering an API-driven platform that enables partners to create bespoke insurance products by selecting individual benefits.

Customer-Centric Customization: Allowing travelers to build policies with optional benefits such as Cancel For Any Reason, Baggage Protection, Trip Interruption, and Travel Medical coverage.

Global Expansion: Extending services to international markets, including Canada and Australia, through strategic partnerships and localized product offerings.

Financials and Funding

In January 2023, battleface secured a $35 million Series B funding round led by Hudson Capital, with participation from existing investors, including Drive Capital LLC. This substantial investment underscores the company's financial stability and growth potential, enabling further expansion and technological advancements.

Technological Platform and Innovation

battleface distinguishes itself through its proprietary modular insurance platform, which allows for:

API-Driven Customization: Partners can design tailored insurance solutions by selecting individual benefits, moving away from traditional one-size-fits-all policies.

Seamless Integration: The platform supports easy integration across various distribution channels, enhancing the customer purchase journey.

Digital Transformation: Leveraging technologies such as RSS, Shopify, and Preact to enhance user experience and operational efficiency.

Leadership Team

Sasha Gainullin: Chief Executive Officer

Lisa Conway: Chief Underwriting Officer

Bo Bawara: Head of Operations

The leadership team brings extensive experience in insurance, technology, and operations, driving battleface's mission to innovate and personalize travel insurance solutions.

Competitor Profile

Market Insights and Dynamics

The travel insurance market is characterized by increasing demand for flexible and customizable products. Travelers seek policies that cater to specific needs, prompting insurers to innovate and offer modular solutions.

Competitor Analysis

battleface operates alongside several key competitors:

SafetyWing: Focuses on insurance for digital nomads and remote workers, offering flexible policies.

World Nomads: Provides travel insurance with a focus on adventure travelers, offering coverage for various activities.

Insubuy: Offers a wide range of travel insurance products, catering to diverse traveler needs.

These competitors emphasize flexibility and customization, aligning with the evolving preferences of modern travelers.

Strategic Collaborations and Partnerships

battleface has established significant partnerships to enhance its market position:

Hunter McCorquodale: Collaborated to launch travel insurance products in Canada, leveraging local broker networks.

Mondee: Partnered to provide customizable modular travel insurance products, expanding distribution channels.

Runway Health: Teamed up to offer telehealth services, enhancing customer support and service offerings.

Operational Insights

battleface's strategic considerations include:

In-House Claims Management: Bringing US travel insurance claims processing in-house to improve service speed and customer satisfaction.

Global Reach: Operating in over 185 countries, demonstrating the company's expansive market presence and ability to cater to diverse traveler needs.

Strategic Opportunities and Future Directions

battleface's strategic roadmap focuses on:

Technological Innovation: Continuing to enhance the modular platform to offer more personalized and flexible insurance solutions.

Market Expansion: Exploring new geographic markets and forming strategic partnerships to broaden the customer base.

Customer Experience Enhancement: Implementing new tech features to improve every point of the customer journey, ensuring seamless interactions and satisfaction.