BAU Systems Limited
Industry: IT Services and IT Consulting
Company Size: 2-10 employees
Headquarters: London
Type: Privately Held
Founded: 2015
Specialties: Managed IT Services, Business Continuity, Disaster Recovery, Hosted & Virtualized Infrastructure, Network Services, Unified Communications, Professional Services, Security, and Energy
Company Overview
BAU Systems Limited is a managed service provider based in London, specializing in the information technology and energy markets. The company stands out by choosing leading products and services to deliver robust, resilient, and scalable solutions. Its offerings encompass critical service areas such as Network & Connectivity, Hosted and Virtualized IT, Security, Unified Communications, Professional Services & Engineering, and Energy Solutions. BAU's philosophy focuses on maintaining 'business as usual' for their corporate clients, ensuring continuity and high performance amidst rapidly evolving business challenges.
Key Personnel
- Robert Cadle: Co-Founder and Director. Robert is crucial to steering BAU Systems Limited's strategic vision. Educated at Henley College, Henley-upon-Thames, he is based in Greater London and is instrumental in ensuring the company's mission to exceed client expectations.
Location
BAU Systems operates from the 8th Floor of 3 Thomas More Square, Thomas More Street, London, E1W 1YW, GB, positioning the company conveniently for business interactions in the city's business hub.
Online Presence
- Website: [bau-systems.co.uk](http://www.bau-systems.co.uk)
- LinkedIn: [BAU Systems Limited LinkedIn Page](https://uk.linkedin.com/company/bau-systems-limited)
Market Position and Strategy
BAU Systems Limited positions itself as a niche player in the IT services sector, with services aligning with modern business requirements. Its comprehensive solutions and steadfast commitment to client satisfaction bestow it with a competitive market position.
Notable Attributes
The company's agnostic approach to business challenges enables it to tailor solutions across various platforms and technologies, adapting to client-specific needs. BAU's compact size facilitates agility and personalized service, both highly valued in the managed services industry.
BAU Systems Limited's estimated annual revenue is $13.1 million, employing an additional workforce of approximately 87 people, which places it in a competitive industry landscape.
Competitive Analysis
Key Competitors
1. Placer Title Company
- Industry: Real Estate (Title and Escrow Services)
- Headquarters: Auburn, CA
- Scope: Serves Northern and Central California with nearly 50 branch locations.
- Company Size: 501-1,000 employees
- Website: [placertitle.com](http://www.placertitle.com)
- Strengths: A large independent land title company in the U.S., part of the Mother Lode Holding Company.
2. Oakwood Escrow Metro
- Industry: Real Estate
- Headquarters: San Diego, CA
- Company Size: 2-10 employees
- Specialization: Focus on residential and commercial escrow transactions.
- Website: [oakwoodmetro.com](http://oakwoodmetro.com)
3. SmartStop Asset Management
- Industry: Real Estate (Self-Storage and Asset Management)
- Headquarters: Ladera Ranch, CA
- Revenue: Approximately $21.2 million
- Specializations: Self-storage, student, and senior housing.
- Website: [sam.com](http://www.sam.com)
4. EWERK Group
- Industry: IT Services and Consulting
- Headquarters: Leipzig, Germany
- Scope: Services for regulated industries including energy, healthcare, and public services.
- Employees: Over 200
BAU's Positioning
In its competitive landscape, BAU confronts companies like Placer Title Company, known for its extensive network in California. While currently maintaining a niche presence, BAU might explore strategies such as diversification and network expansion to enhance its market position.
Actionable Insights
- Technology Integration: Consider partnerships or innovations in IT akin to EWERK's approach to drive digital transformations.
- Market Expansion: Explore geographic expansion, in line with SmartStop Asset Management's expansive strategy in the self-storage domain.
- Service Diversification: Develop additional service lines similar to Placer Title Company's comprehensive offerings to strengthen customer relationships.
Identifying and applying these strategic insights could bolster BAU's competitive edge and market share expansion initiatives.
