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Company Research Report: Gruppo Bauli



Company Overview



Name: Gruppo Bauli S.p.A.

Mission:
Creare prodotti sani e deliziosi che facciano stare bene.

When was the company founded and by whom:
  • Founded in 1922

  • Founder: Ruggero Bauli


Key people in the company:
  • Luisa Franzone (Chief Operating Officer)

  • Luca Romano (Group Chief Financial Officer)

  • Luca Casaura (Chief Marketing Officer)

  • Stanislao Marrazzo (Chief Commercial Officer International)

  • Andrea Negro (Chief Commercial Officer Italy)

  • Fabio Di Giammarco (CEO)


Where is the company headquartered:
  • Via Verdi 31, 37060 Castel d'Azzano (VR), Italy


Number of employees:
1,300

Revenue of the company:
634 million euros for the fiscal year 2022/2023

What is the company known for:
Gruppo Bauli is known for its high-quality bakery products, which include both seasonal pastries and everyday baked goods. The company has strong roots in traditional Italian baking and has expanded its reach globally, with products available in over 70 countries.

Products



Product Categories



Seasonal Products:
  • Pandoro and Panettone (traditional Italian Christmas cakes)

  • Easter Colomba (traditional Italian Easter cake)


Everyday Bakery Products:
  • Croissants

  • Frollini (shortbread)

  • Crackers

  • Merende (snacks)


High-level Description and Key Features



Croissant:
  • Key Features: Natural leavening, high-quality ingredients, no preservatives, and available in various fillings.


Frollini:
  • Key Features: Prepared with carefully selected ingredients, known for their crispiness and rich flavor.


Crackers:
  • Key Features: Suitable for various occasions, made with simple and natural ingredients, available also in healthier options with reduced fats.


Merende (Snacks):
  • Key Features: Variety in flavors and types, suitable for different times of the day, ensure quality and freshness.


Gluten-Free and Lactose-Free Products:
  • Key Features: Dedicated line for those with gluten and lactose intolerance, including bread, snacks, pasta, and breakfast products. Available mainly in pharmacies and specialized stores.


Semplicissimi Doria Line:
  • Key Features: Healthy snacks with high legume content, low fat, baked instead of fried, locally sourced ingredients, and environmentally friendly packaging.


Recent Developments



New Products and Features:
  • Bauli has expanded its product lines to cater specifically to gluten-free and lactose-free diets.

  • The new Semplicissimi Doria Legumi e Riso snacks focus on health, crafted with locally sourced ingredients and sustainable packaging.


Recent Collaborations and Partnerships:
  • Bauli Patisserie Academy: In collaboration with CAST Alimenti, Bauli has launched a training academy aimed at fostering new talent in the bakery industry.


Recent Appointments:
  • Luisa Franzone has been appointed as Chief Operating Officer.

  • Luca Romano was named the Group Chief Financial Officer.

  • Luca Casaura has joined as Chief Marketing Officer.

  • Stanislao Marrazzo and Andrea Negro have taken roles as Chief Commercial Officer International and Italy respectively.


Events and Participation:
  • Bauli participated in the CIBUS 2024, where they hosted a talk with Bruno Barbieri and showcased their products.

  • The company also featured in the “IDENTITALIA – The Iconic Italian Brands” exhibition organized by MIMIT.


Awards and Recognitions:
  • Bauli received the Premio Assochange 2023 for initiating significant cultural changes in the organization.

  • Publications of sustainability reports that highlight their commitments to environmental and social responsibility.


Strategic Investments:
  • 30 million euros in industrial investments in 2022/2023.


Community Engagement:
  • Celebrated Christmas with a company-wide lunch event to foster employee belonging and morale.


Conclusion



Gruppo Bauli has held a steadfast commitment to combining traditional Italian baking with modern technological advancements for over a century. With a broad array of products catering to both traditional festive occasions and everyday enjoyment, and continuous innovation alongside strong global presence, Bauli exemplifies the balance of artisanal quality with industrial scale.