BBVA Company Profile

Background

Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) is a Spanish multinational financial services company headquartered in Bilbao, Spain. Established in 1857, BBVA has evolved into one of the world's leading financial institutions, operating in over 25 countries with a significant presence in Spain, Mexico, South America, Turkey, Italy, and Romania. The bank's mission is to bring the age of opportunity to everyone, focusing on innovation, digital transformation, and sustainability to enhance customer experiences and promote inclusive growth.

Key Strategic Focus

BBVA's strategic priorities are centered on:

• Client-Centric Approach: Embedding a radical client perspective to offer personalized value propositions and ensure a seamless, high-quality experience across all channels.

• Digital Transformation: Leveraging technologies such as artificial intelligence, blockchain, and cloud computing to drive innovation, automate processes, and enhance productivity.

• Sustainability: Committing to sustainable finance by channeling investments into projects that support the transition to a low-carbon economy and promote social inclusion.

• Growth and Value Creation: Focusing on profitable growth in core markets, including Spain, Mexico, Turkey, and South America, while exploring opportunities in emerging markets.

Financials and Funding

As of December 31, 2024, BBVA reported:

• Total Assets: €772.40 billion

• Operating Income: €17.23 billion

• Net Income: €10.05 billion

• Equity: €60.01 billion

The bank's robust financial performance has enabled significant shareholder returns, including dividends and share buybacks. In 2024, BBVA distributed over €5 billion to shareholders, reflecting its commitment to value creation.

Technological Platform and Innovation

BBVA distinguishes itself through its commitment to technological innovation:

• Artificial Intelligence (AI): Utilizing AI to enhance customer interactions, personalize services, and automate internal processes, thereby improving efficiency and customer satisfaction.

• Digital Channels: With over 66% of new customers joining through digital platforms, BBVA emphasizes mobile and online banking to provide convenient and accessible services.

• Sustainability Initiatives: Investing in cleantech and sustainable projects, BBVA has channeled over €300 billion into sustainable business since 2018, achieving this target one year ahead of schedule.

Leadership Team

• Carlos Torres Vila: Group Executive Chairman

• Onur Genç: Chief Executive Officer

Both leaders have been instrumental in steering BBVA's digital transformation and sustainability initiatives, positioning the bank as a leader in innovation and responsible banking.

Competitor Profile

Market Insights and Dynamics

The banking sector is experiencing significant consolidation and digital transformation. BBVA's strategic focus on digitalization and sustainability positions it competitively within this evolving landscape.

Competitor Analysis

• Banco Santander: As Spain's largest bank, Santander has a broad international presence and has recently expanded its UK operations by acquiring TSB for £2.65 billion.

• CaixaBank: Holding the most extensive branch network in Spain, CaixaBank serves 15.8 million customers and is a significant competitor in the domestic market.

Strategic Collaborations and Partnerships

BBVA has engaged in strategic initiatives to strengthen its market position:

• Acquisition of Banco Sabadell: In May 2024, BBVA launched a €12 billion takeover bid for Banco Sabadell, aiming to create one of Europe's largest financial entities.

• Garanti BBVA: BBVA increased its stake in Turkey's Garanti Bank to 86% in May 2022, enhancing its presence in the Turkish market.

Operational Insights

BBVA's competitive advantages include:

• Digital Leadership: A pioneering approach to digital banking, with a significant portion of customer interactions occurring through digital channels.

• Sustainability Commitment: A strong focus on sustainable finance, positioning BBVA as a leader in responsible banking.

• Global Presence: A diversified international footprint, particularly strong in Spain, Mexico, and Turkey, providing resilience and growth opportunities.

Strategic Opportunities and Future Directions

BBVA aims to:

• Enhance Digital Offerings: Continue investing in AI and digital platforms to improve customer experiences and operational efficiency.

• Expand Sustainable Finance: Increase financing for projects that support the transition to a low-carbon economy and promote social inclusion.

• Pursue Strategic Acquisitions: Explore opportunities for growth through acquisitions and partnerships that align with BBVA's strategic objectives.

Contact Information

• Website: www.bbva.com

• Social Media:

• Twitter: @bbva

• LinkedIn: BBVA

• Facebook: BBVA

BBVA's strategic focus on digital transformation, sustainability, and customer-centricity positions it as a leading financial institution prepared to navigate the evolving global banking landscape.