Business Development Resources (BDR) Company Profile
Background
Overview
Founded in 1998 by Bruce Wiseman and Barry Burnett, Business Development Resources (BDR) is a premier business coaching and training organization specializing in the home service industry, particularly HVAC, plumbing, and electrical sectors. BDR's mission is to enhance the profitability and efficiency of its clients, fostering an environment that promotes unparalleled team member growth and success. The company is headquartered in SeaTac, Washington.
Mission and Vision
BDR's mission is to increase the profitability and efficiency of its clients to prime, while maintaining an environment that fosters unequaled team member growth and success. The company's vision is to be recognized as the model of excellence, challenging traditional boundaries, seizing opportunities, and being the renowned provider of innovative products and services.
Industry Significance
BDR has played a pivotal role in transforming the home service industry by equipping contractors and distributors with the necessary tools and knowledge to build sustainable and profitable businesses. Through its comprehensive coaching and training programs, BDR has empowered thousands of professionals, thereby elevating industry standards and practices.
Key Strategic Focus
Core Objectives
BDR aims to empower clients with industry experience and information, providing them with the knowledge needed to drive profit and growth in their businesses. The company focuses on delivering tailored coaching and training services that address the unique challenges faced by HVAC, plumbing, and electrical contractors and distributors.
Areas of Specialization
BDR specializes in business coaching, training, and planning services, including:
- Coaching: Tailored for the HVAC, plumbing, and electrical industries, BDR's coaching services aim to increase business profitability, cash flow, and personal wealth.
- Training: Comprehensive training classes cover the needs of HVAC and plumbing dealers and distributors, delivered by expert trainers with detailed reference guides and digital tools.
- Planning: Workshops help contracting companies develop comprehensive business plans encompassing all departments and operations.
Key Technologies Utilized
BDR integrates advanced tools and methodologies into its services, such as the "8 for 10® Report," which identifies efficiencies in service companies to achieve 10 billable hours in an 8-hour workday. This report has been integrated within ServiceTitan, a leading software platform for home service businesses, streamlining operations and improving efficiency.
Primary Markets Targeted
BDR primarily serves the North American market, focusing on HVAC, plumbing, and electrical contractors and distributors. The company's services are designed to address the specific needs and challenges of these sectors, helping clients build sustainable and profitable businesses.
Financials and Funding
Funding History
In July 2024, BDR partnered with Southfield Capital, a private equity firm specializing in high-growth, lower middle-market companies. As part of this investment, BDR acquired BxB Media, a full-service marketing agency supporting field service contractors. This strategic partnership aims to accelerate BDR's growth and expand its reach and capabilities for clients.
Revenue and Valuation
BDR's estimated annual revenue is approximately $22.7 million, with an estimated revenue per employee of $220,000. The company has around 103 employees, reflecting a 2% growth in employee count over the past year.
Leadership Team
Executive Profiles
- Bruce Wiseman: Co-Founder, Co-Owner, Chief Executive Officer, and President. Bruce has been instrumental in establishing BDR as a leading coaching and training organization in the home service industry.
- Kim Archer: President. Kim has played a significant role in developing BDR's coaching programs and expanding the company's reach within the industry.
- Sarwesh Kumar: Chief Financial Officer and Controller. Sarwesh oversees BDR's financial operations, ensuring the company's fiscal health and supporting strategic growth initiatives.
Recent Leadership Changes
In February 2025, BDR appointed Jeff Cordick as the new Chief Financial Officer. Jeff brings extensive experience in financial leadership and a deep understanding of service-oriented industries, further strengthening BDR's executive team.
Competitor Profile
Market Insights and Dynamics
The management consulting industry, particularly within the home service sector, is experiencing significant growth due to increasing demand for specialized coaching and training services. Companies like BDR play a crucial role in helping contractors and distributors navigate market challenges and capitalize on growth opportunities.
Competitor Analysis
BDR's competitors include:
- Arthur D. Little: A consulting service company offering a range of management consulting services.
- EY-Parthenon: Provides business consulting services across various industries.
- Oliver Wyman: Offers management consulting services with a focus on strategy, operations, risk management, and organizational transformation.
- Alvarez & Marsal: Provides business management consulting services, specializing in performance improvement and turnaround management.
While these firms offer management consulting services, BDR differentiates itself by focusing specifically on the home service industry, providing tailored coaching and training programs that address the unique challenges of HVAC, plumbing.
