BA

Be Busy Being Awesome


Be Busy Being Awesome



Company Overview


Be Busy Being Awesome, established in 2016, is a privately held company specializing in marketing and advertising services. Headquartered in Windermere, Florida, the organization emphasizes community building, content strategy, and personal branding, aiming to significantly enhance their clients' digital presence.

Key Services and Specialties


  • Marketing Strategy

  • Social Media Advertising

  • Social Selling

  • Community Building

  • Brand Ambassadors

  • Inbound Disruption

  • Personal Branding

  • Brand Awareness

  • Brand Value Proportion

  • Social Media Traffic

  • Content Strategy

  • Branding Consultation

  • Thought Leadership Development


Employee Metrics


  • Total Employee Count: 34

  • Employee Retention: 50%

  • Growth Metrics:

  • 6 Month Growth: 50%

  • 1 Year Growth: 50%

  • 2 Year Growth: Not provided


Technologies Employed


  • Facebook Login (Connect)

  • Social Login

  • Facebook Custom Audiences

  • Retargeting

  • comScore Analytics and Tracking

  • OwnerIQ Advertising Networks

  • Apache Load Balancers

  • Tynt Publisher Advertising Tools


Key Personnel


  • Lorena Acosta: Founder and "Personal Brand Evangelist." Lorena is instrumental in helping leaders, founders, and business owners digitalize their presence by becoming "the voice" in their industry. She is actively involved in promoting personal branding and has been featured in numerous professional updates.

  • Keili Lares: Chief Creative Officer and Graphic Designer at Brilantico, involved in the creative aspects of the company's projects.


Online Presence




  • Podcast: Available on Apple Podcasts and other platforms.


Professional Focus


The company targets leaders, founders, and business owners looking to establish a significant digital footprint. With a suite of services revolving around enhancing personal brands and driving content strategy, Be Busy Being Awesome positions itself as a critical partner for businesses aiming to disrupt their markets and establish a strong community connection.

Additional Insights


The organization emphasizes digitalization of presence and becoming industry voices. Lorena Acosta's frequent social media engagements and updates underscore her proactive stance on various societal issues, from women's rights to political engagement, indicating the company’s alignment with progressive societal values and strong advocacy for professional integrity.



Competitive Profiling for Be Busy Being Awesome



Core Competencies


Be Busy Being Awesome focuses on several key areas within the marketing and advertising sector:
  • Community Building: They excel in creating and nurturing brand communities.

  • Inbound Disruption: They aim to disrupt traditional inbound marketing strategies with innovative approaches.

  • Personal Branding: The company assists clients in building strong, recognizable personal brands.

  • Content Strategy: They develop and implement content strategies to enhance digital presence.


Digital Presence and Contact Points




Market Insight & Client Feedback


Clients have highlighted Be Busy Being Awesome's significant impact on their digital transformations, emphasizing the company's role in helping leaders, founders, and business owners become prominent voices within their industries.

Competitive Positioning


Be Busy Being Awesome competes by leveraging their innovative approach to inbound marketing and strong personal branding strategies. Their expertise in community building and content strategy gives them an edge in creating engaged and loyal customer bases. Continuous growth metrics and technology adoption play a crucial role in maintaining their competitive advantage.

By harnessing the capabilities and insights of Be Busy Being Awesome, businesses can elevate their digital presence and fortify their brand narratives in the competitive market landscape.