BE MORE with Anu: Company Profile

Background

Overview

BE MORE with Anu is an education technology company dedicated to fostering diversity, equity, inclusion, and belonging (DEIB) through mindfulness-based, science-backed training programs. Founded in 2014 by Anu Gupta, the organization aims to help individuals and organizations break unconscious biases, reclaim attention, restore connection, and heal divisions. Their approach integrates neuroscience and contemplative practices to create lasting behavioral and cultural change.

Mission and Vision

The mission of BE MORE with Anu is to inspire a movement of organizations and individuals that are shifting beyond equality to a movement of opportunities rising for everyone—BE MORE. This vision underscores their commitment to creating inclusive environments where all individuals can thrive.

Primary Area of Focus

The company specializes in providing training solutions that address unconscious bias, promote psychological safety, and enhance organizational performance. Their programs are designed to help organizations build trust, foster collaboration, and improve overall well-being among employees.

Industry Significance

Operating at the intersection of education technology, human resources, and social impact, BE MORE with Anu plays a crucial role in advancing DEIB initiatives across various sectors. Their innovative approach combines scientific research with mindfulness practices, setting them apart in the industry.

Key Strategic Focus

Core Objectives

Breaking Bias: Develop and implement programs that help individuals and organizations identify and overcome unconscious biases.

Enhancing Well-being: Promote mental health and well-being through mindfulness and contemplative practices.

Building Inclusive Cultures: Foster environments where diversity is celebrated, and all individuals feel a sense of belonging.

Specific Areas of Specialization

Mindfulness-Based Training: Offer courses and workshops that integrate mindfulness techniques to address bias and promote inclusivity.

Leadership Development: Equip leaders with tools to create psychologically safe and high-performing teams.

Organizational Consulting: Provide tailored solutions to organizations seeking to implement DEIB strategies effectively.

Key Technologies Utilized

Neuroscience Research: Utilize findings from neuroscience to inform training methodologies and understand the mechanisms of bias.

Digital Learning Platforms: Leverage online platforms to deliver scalable and accessible training programs.

Data Analytics: Employ analytics to measure the impact of training programs and inform continuous improvement.

Primary Markets Targeted

Corporate Sector: Partner with businesses to enhance workplace culture and performance.

Healthcare Institutions: Support health systems in creating inclusive environments for both staff and patients.

Educational Institutions: Assist colleges and universities in promoting diversity and inclusion on campuses.

Nonprofit Organizations: Collaborate with nonprofits to advance social justice and equity initiatives.

Financials and Funding

Funding History

BE MORE with Anu has secured funding through grants, notably receiving $225,000 from the National Science Foundation in December 2018.

Total Funds Raised

The company has raised a total of $225,000 in funding to date.

Notable Investors

The primary investor is the National Science Foundation, which provided the grant in 2018.

Intended Utilization of Capital

The funds have been utilized to develop and expand training programs, conduct research, and enhance organizational capacity to deliver impactful DEIB initiatives.

Pipeline Development

Key Programs and Initiatives

Breaking Bias® Training: A program designed to help organizations and their teams unlearn bias and advance DEIB commitments using a neuroscience-backed approach.

PRISM Toolkit®: A set of tools rooted in mindfulness and neuroscience to transform mental habits of stereotyping and assumptions, enhancing decision-making and communication.

BE MORE Journey: A roadmap for organizations to drive behavior change, strengthening ten measurable competencies for advancing diversity, equity, inclusion, and belonging.

Stages of Development

These programs are in active development and have been implemented across various organizations, with ongoing efforts to refine and expand their reach.

Target Conditions

The programs aim to address issues such as unconscious bias, lack of psychological safety, and organizational divisions.

Anticipated Milestones

Future milestones include scaling program delivery, increasing participant engagement, and measuring long-term impact on organizational culture and performance.

Technological Platform and Innovation

Proprietary Technologies

PRISM Toolkit®: A proprietary set of tools designed to help individuals and organizations unlearn bias and advance DEIB commitments.

Significant Scientific Methods

Neuroscience Integration: Incorporating neuroscience research to understand and address the mechanisms of bias.

Mindfulness Practices: Utilizing mindfulness techniques to promote self-awareness and behavioral change.

AI-Driven Capabilities

While the company emphasizes data analytics, there is no specific mention of AI-driven capabilities in their current offerings.

Leadership Team

Anu Gupta – Founder & CEO

Professional Background: Anu Gupta is an award-winning author, speaker, lawyer, scientist, and educator. He is the founder and CEO of BE MORE with Anu and the author of the book "Breaking Bias."

Key Contributions: Anu has trained over 100,000 professionals across various sectors, impacting more than 30 million lives. His work integrates neuroscience and mindfulness to address unconscious bias and promote inclusivity.

Market and Competitor Profile

Market Insights and Dynamics

The DEIB training market is experiencing growth as organizations increasingly recognize the importance of inclusive cultures. Companies are seeking effective solutions to address unconscious bias and foster belonging.

Competitor Analysis

Udacity: An online learning platform offering courses in various fields, including business and technology.

Airmeet: A virtual event platform that hosts webinars and conferences, including those focused on DEIB topics.

Emerson Collective: A social impact organization that invests in various sectors, including education and social justice.

Strategic Collaborations and Partnerships

BE MORE with Anu has collaborated with organizations such as Google, HSBC UK, and the American Medical Association to deliver training programs and workshops.

Operational Insights

The company differentiates itself through its unique integration of neuroscience and mindfulness practices, offering a holistic approach to DEIB training.

Strategic Opportunities and Future Directions

Opportunities include expanding program offerings, scaling delivery through digital platforms, and measuring long-term impact to refine strategies.