Beachball Properties Company Profile

Background

Beachball Properties, established in 2016, is a family-owned and operated vacation rental and property management company based in Orange Beach, Alabama. The company specializes in offering a diverse selection of family-friendly vacation rentals, including condos, duplexes, and private homes, across Gulf Shores, Fort Morgan, and Orange Beach. With a mission to provide exceptional guest experiences and promote the vibrant beach lifestyle, Beachball Properties has grown its portfolio from an initial 14 properties to over 300 by 2024.

Key Strategic Focus

Beachball Properties focuses on delivering comprehensive vacation rental management services, emphasizing:

• Vacation Rentals: Offering a wide range of properties to accommodate various family sizes and budgets.

• Property Management: Providing professional services for property owners, including maintenance and cleaning.

• Real Estate Sales: Assisting clients in buying or selling beach investment properties.

The company leverages modern marketing strategies, including social media outreach and revenue management pricing software, to optimize property visibility and occupancy rates.

Financials and Funding

As a privately held company, specific financial details and funding history of Beachball Properties are not publicly disclosed. The company's growth from managing 14 properties to over 300 indicates a successful and sustainable business model.

Pipeline Development

Beachball Properties continues to expand its portfolio by adding new properties and enhancing service offerings. The company maintains a focus on quality control, guest satisfaction, and community engagement to drive future growth.

Technological Platform and Innovation

The company employs several proprietary technologies and methodologies to enhance its services:

• Revenue Management Software: Utilizes dynamic pricing tools to adjust rates based on market trends and demand.

• In-House Commercial Laundry Facility: Ensures all linens are sanitized and laundered to EPA standards, maintaining high cleanliness standards.

• In-House Maintenance Team: A dedicated team of six full-time maintenance personnel provides 24/7 support to address any issues promptly.

Leadership Team

Beachball Properties is led by a team of experienced professionals:

• Hunter Harrelson, Owner/CEO: Former financial advisor with experience at Merrill Lynch and Regions Bank, Hunter guides the company's strategic direction and operations.

• Ginger Harrelson, Owner/Corporate Counsel: A licensed attorney with a background in insurance defense and municipal law, Ginger oversees legal matters and corporate governance.

• Bob Lindley, Qualifying Broker: Brings over 25 years of real estate experience, managing property sales and client relations.

• Jeremy Travis, Operations Manager: A U.S. Army veteran, Jeremy manages daily operations and ensures service quality.

Leadership Changes

There have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The vacation rental market along the Alabama Gulf Coast is competitive, with numerous companies offering similar services. The market has seen growth due to increasing tourism and demand for short-term rentals.

Competitor Analysis

Key competitors include:

• Brett/Robinson Vacation Rentals: Offers a large portfolio of beachfront properties and has a long-standing presence in the area.

• Kaiser Realty by Wyndham Vacation Rentals: Provides a range of vacation rentals and property management services with a focus on customer service.

• Meyer Vacation Rentals: Manages a diverse selection of properties and emphasizes community engagement.

These competitors focus on property management, guest services, and marketing strategies to attract clients.

Strategic Collaborations and Partnerships

Beachball Properties actively engages in community partnerships and sponsorships, including:

• American Heart Association’s Art for Heart Gala: Served as chairs in 2023, raising over $320,000 to support the mission of the AHA.

• Pleasure Island Junior Women’s Club: Ginger Harrelson serves as President, focusing on clothing local children in need.

• Coastal Alabama Business Chamber: Hunter Harrelson serves on the Board of Directors, contributing to local business development.

Operational Insights

Beachball Properties differentiates itself through:

• Personalized Service: Emphasizes building real partnerships with owners and guests, providing service with a "hug and a handshake."

• Quality Control: Maintains strict property care standards with in-house cleaning and maintenance teams.

• Community Engagement: Actively participates in local events and philanthropic activities, strengthening its market position.

Strategic Opportunities and Future Directions

The company aims to:

• Expand Property Portfolio: Continue adding new properties to meet growing demand.

• Enhance Technological Capabilities: Invest in advanced revenue management and marketing tools.

• Strengthen Community Ties: Increase involvement in local events and charitable initiatives to bolster brand reputation.

Contact Information

• Website: beachball.com

• Social Media:

• Facebook: Beachball Properties on Facebook

• Instagram: Beachball Properties on Instagram