BeachFleischman Company Profile

Background

Founded in 1990, BeachFleischman PLLC has grown to become Arizona's largest locally owned public accounting firm and ranks among the top 200 CPA firms in the United States. The firm offers a comprehensive suite of services, including advisory, accounting, assurance, and tax services, catering to a diverse clientele of over 7,100 private enterprises, nonprofit organizations, governmental entities, and entrepreneurs across the U.S., Mexico, and Canada. BeachFleischman is committed to delivering beyond routine accounting services by fostering long-term partnerships and empowering clients to elevate their businesses.

Key Strategic Focus

BeachFleischman emphasizes a collaborative approach to service delivery, transitioning from traditional hourly billing to a value-pricing model that involves clients in the pricing process. This shift aims to enhance client relationships and align services with client needs. The firm specializes in various industries, including cannabis, construction, financial and professional services, healthcare, manufacturing, nonprofit, real estate, restaurant, and technology sectors. By focusing on these areas, BeachFleischman leverages its expertise to provide tailored solutions that address the unique challenges and opportunities within each industry.

Financials and Funding

As of September 2024, BeachFleischman reported annual revenues of approximately $35 million, with a workforce of around 156 employees. The firm's revenue per employee is estimated at $179,300. These financial metrics reflect the firm's robust growth and its ability to attract and retain top talent in the accounting industry.

Technological Platform and Innovation

BeachFleischman is committed to innovation and technological advancement. The firm utilizes a range of technologies to enhance service delivery and operational efficiency, including:

Web Analytics: Google Conversion Tracking, LinkedIn Insight Tag, Hotjar, HubSpot Analytics

Frameworks and Libraries: jQuery Migrate, Font Awesome

Content Delivery Networks: HSTS

These tools enable BeachFleischman to analyze client interactions, optimize marketing strategies, and maintain a secure online presence.

Leadership Team

BeachFleischman's leadership team comprises experienced professionals dedicated to the firm's growth and client success:

Eric Majchrzak, CEO: Appointed in January 2022, Majchrzak has been with the firm since 2012, previously serving as Chief Marketing & Strategy Officer. He has been recognized for his innovative approaches in accounting marketing and strategic growth initiatives.

George Henderson, President: Promoted to President in January 2024, Henderson has been with BeachFleischman since 1991, holding various roles including Chief Operating Officer of Finance and Accounting. He continues to oversee financial operations and strategic planning.

Jessica Velazquez, Principal and Cannabis Practice Leader: Joined the firm in November 2024 following the acquisition of Indiva Advisors. Velazquez brings specialized expertise in the cannabis industry, enhancing the firm's capabilities in this emerging sector.

Leadership Changes

In January 2022, Eric Majchrzak succeeded Marc Fleischman as CEO, marking a strategic shift towards innovation and growth. In January 2024, George Henderson was appointed President, succeeding co-founder David Cohen, who had served in the role since 2016. These leadership changes reflect the firm's commitment to evolving and adapting to the dynamic accounting landscape.

Competitor Profile

Market Insights and Dynamics

The accounting industry is experiencing significant transformations driven by technological advancements, regulatory changes, and evolving client expectations. Firms are increasingly adopting innovative practices and expanding service offerings to remain competitive. BeachFleischman's strategic initiatives, such as transitioning to a value-pricing model and expanding into specialized industries like cannabis, position the firm to capitalize on these industry trends.

Competitor Analysis

BeachFleischman operates in a competitive landscape alongside firms such as Moss Adams, PwC, BDO USA, BKD CPAs & Advisors, Crowe, Ernst & Young, Plante Moran, and KPMG. These firms offer a range of accounting and advisory services, with varying degrees of specialization and market reach. BeachFleischman's focus on industry-specific expertise and innovative service models differentiates it within this competitive environment.

Strategic Collaborations and Partnerships

BeachFleischman has engaged in several strategic collaborations to enhance its service offerings:

Joint Venture with Terán Rojas & Associates: In March 2022, the firm partnered with this Mexico-based advisory firm to provide comprehensive cross-border business services, facilitating clients' operations between the U.S. and Mexico.

Acquisition of Kuadra Support: In August 2023, BeachFleischman acquired a majority stake in Kuadra Support, a Mexican nearshore outsourcing firm, to offer staffing and back-office solutions to U.S.-based businesses.

Agreement with Silent Sector: In January 2021, the firm collaborated with Silent Sector, a cybersecurity firm, to provide cybersecurity services to Arizona business owners, addressing the growing need for digital security solutions.

Operational Insights

BeachFleischman's strategic initiatives, including leadership transitions, technological advancements, and industry-specific focus, position the firm to navigate the evolving accounting landscape effectively. By embracing innovation and fostering strategic partnerships, BeachFleischman differentiates itself from competitors and enhances its market position.

Strategic Opportunities and Future Directions

Looking ahead, BeachFleischman aims to continue its growth trajectory by:

Expanding Industry Specializations: Building on its expertise in sectors like cannabis, healthcare, and technology to attract new clients and deepen existing relationships.

Enhancing Technological Capabilities: Investing in advanced technologies to improve service delivery, operational efficiency, and client engagement.

Strengthening Strategic Partnerships: Exploring additional collaborations to broaden service offerings and geographic reach, particularly in cross-border business services.

By leveraging its current strengths and embracing strategic opportunities, BeachFleischman is well-positioned to achieve its future objectives and maintain its leadership in the accounting industry.