Company Profile: Becklar
Overview
Becklar is headquartered in Ogden, Utah, and is a leading provider of connected safety solutions, focusing on both personal health and safety, as well as enterprise safety solutions. The company offers a range of services, including wholesale alarm monitoring, interactive video monitoring, remote guarding, workforce safety solutions, and personal emergency response systems (PERS). With a robust IoT platform and event response call centers, Becklar oversees operations through its subsidiaries, AvantGuard Monitoring Centers and Freeus, LLC.
Mission and Values
Becklar is driven by the mission to enhance freedom, confidence, and peace of mind for its customers through its innovative technologies and supportive team. The guiding principle "We Care FIRST" reflects their core values—Fun, Innovation, Relationships, Service, and Teamwork—which are integral to their corporate culture.
History and Growth
Initially founded by Josh Garner, Becklar has expanded from a modest alarm monitoring company, AvantGuard, into a significant leader in the North American PERS market. Major ownership transitioned to BV Investment Partners in 2020, enabling rapid development and adoption of technology advancements, notably the AI-powered Engage platform. Becklar’s reported annual revenue is approximately $7.5 million, with a staff growth of 48% last year, reaching 62 employees.
Leadership Team
- Steve Richards, Chief Executive Officer: Renowned for implementing growth strategies across technology and media industries, Steve leads Becklar with over 30 years of leadership experience.
- Josh Garner, Executive Chairman & Founder: The founder has cultivated Becklar from a small company into a national monitoring service leader.
- Ray Langhaim, Chief Financial Officer: With deep financial expertise, Ray supports Becklar's growth and financial health.
- Tyler Tribe, Chief Technology & Product Officer: Tyler drives software solutions with nearly 30 years of industry experience.
- Clint Halverson, Chief People & Administrative Officer: Focused on organizational engagement, Clint enhances Becklar’s diverse teams’ effectiveness.
- Kirsten Kelley, VP of Marketing & New Offerings: A two-decade veteran in customer retention and market opportunities, Kirsten advances Becklar’s marketing initiatives.
- Brock Winzeler, President, Freeus, Becklar Workforce Safety, Becklar Connected Wellness: Brock leads with an emphasis on relationships and platform growth.
- Justin Bailey, President, Becklar Enterprise Monitoring: He is instrumental in the evolution of AvantGuard through partnerships and technological progressions.
- Terri Bendixsen, VP of Accounting & Controller: Known for financial reporting and improvement processes, Terri bolsters strategic decisions.
- Richard Watts, VP Information Security: Richard ensures robust security protocols for Becklar’s IT infrastructure.
- Spencer Moore, VP Business Development: Spencer strategizes for sustainable growth and market positioning.
- Floribel Duran, VP People & Talent: Floribel facilitates talent engagement and organizational development.
Performance and Capabilities
Becklar offers comprehensive, customizable solutions designed to secure both individual and enterprise safety. Their portfolio includes integrated event monitoring and lifesaving technologies via leading platforms. A strategic partnership with Graham Partners reinforces their position at the forefront of IoT and connected safety solutions, poised for further expansion and innovation.
Competitor Overview
Operating in the competitive landscape, Becklar faces various players in terms of revenue and workforce metrics.
Direct Competitors:
1. Peterson Partners
- Revenue: $75 million
- Employees: 62
- Growth Rate: 17%
- Total Funding: $20.1 million
2. Sorenson Capital
- Revenue: $15 million
- Employees: 43
- Growth Rate: 19%
3. Assure
- Revenue: $15 million
- Employees: 75
- Growth Rate: -4%
Notable Competitors
- Becklar competes with StrongArm, LSCI, and Workplace Safety & Health in safety and tech innovation.
- In security services, they align competitively with ADT, Abode, and Frontpoint.
- Further technologic and cultural intelligence competition includes NSO Group, MBL Technologies, CultureAI, and Nynox.
Market Position
With an estimated revenue per employee of $120,968, Becklar showcases strong operational efficiency and competitive market positioning. Their advanced IoT platforms and call center capabilities pave paths for further expansion into related tech and security markets, albeit in a landscape strewn with formidable rivals like Peterson Partners and Sorenson Capital. The company is strategically positioned for potential partnerships or acquisitions to bolster its market influence and technological edge.
This detailed profiling of Becklar delineates its strategic placement and competitive dynamics, providing insights for strategic decisions and growth potential.
