Bedrock is a privately held company specializing in cloud-based analytics and visualization platforms designed to simplify and automate the use and communication of sales data. Founded in 2013 and headquartered in Oakland, California, Bedrock leverages consumer product data analytics to extract actionable insights from retail data, enabling consumer packaged goods manufacturers to drive growth and gain shelf space.
Key Strategic Focus
Bedrock's strategic focus centers on providing innovative solutions to families and institutions through bespoke investment management services. The company offers a truly personal approach to meet often complex requirements, catering to high net worth families, investment professionals, endowments, foundations, and institutions.
Financials and Funding
Since its inception, Bedrock has raised a total of $19.6 million through various funding rounds. Notable investors include L'ATTITUDE Ventures, Cervin Ventures, Illuminate Ventures, and Otis McAllister. The most recent funding round, a later-stage venture capital investment, occurred on October 19, 2021, amounting to $5 million.
Technological Platform and Innovation
Bedrock's platform employs hardware virtualization and formal verification of a capability-based system to administer access to resources and prevent the spread of malicious code. This approach enables clients to mitigate vulnerabilities and prevent cyber attacks.
Leadership Team
- Will Salcido, Chairman & CEO
- Edward Chu, Chief Technology Officer
Competitor Profile
Bedrock operates in the business/productivity software industry, with competitors including GoodData, Tableau Software, Qlik Technologies, Retail Solutions, and DemandJump.
Contact Information
- Website: www.bedrockanalytics.com
- LinkedIn: Bedrock Analytics
Please note that the information provided is based on available data as of June 18, 2025.