Beekman 1802: Company Market Research Report

Company Overview

• Name: Beekman 1802

• Mission: To create a Kinder World through the science of goat milk and kindness.

• Founded by: Josh Kilmer-Purcell and Dr. Brent Ridge

• Headquarters: Sharon Springs, NY, USA

• Number of Employees: No information is available

• Revenue: No information is available

• What the Company is Known For: Beekman 1802 is recognized as the world's largest goat milk-based skincare company. They leverage clinical science and the properties of goat milk to create products that strengthen skin barriers and balance the skin's microbiome, particularly for sensitive skin.

Key People

• Dr. Brent Ridge: Co-founder and physician, former Vice President of Healthy Living for Martha Stewart Omnimedia.

• Josh Kilmer-Purcell: Co-founder, writer, and television personality, known for bestselling memoirs.

Products

Skincare

1. Bloom Cream

• Description: A daily face moisturizer.

• Key Features: Contains goat milk for hydration and is clinically proven for skin health.

• Price: From $19.00

2. Mushroom Milk – Better Aging Eye Cream

• Description: An eye cream focusing on aging skin.

• Key Features: Reduces wrinkles and dark circles.

• Price: $50.00

3. Milk Scrub – Oat & Goat Milk Exfoliating Cleanser

• Description: Exfoliating face cleanser.

• Key Features: Gentle exfoliation with oat and goat milk.

• Price: From $29.00

4. Milk Drops – Ceramide Serum

• Description: A serum with ceramides.

• Key Features: Supports skin barrier strength.

• Price: From $26.00

5. Oh! Mega Milk – Fermented Barrier Boosting Facial Oil

• Description: Facial oil for hydration.

• Key Features: Deeply hydrating with visible glow improvement.

• Price: From $29.00

Bodycare

1. Whipped Body Cream

• Description: Luxurious body cream.

• Key Features: Deep hydration and skin nourishment.

• Price: From $12.00

2. Goat Milk Soap – Pure Fragrance Free

• Description: Gentle cleansing bar.

• Key Features: Suitable for sensitive skin, pure fragrance-free formulation.

• Price: $16.00

3. Wonder Milk – Buttery Botanical Jelly

• Description: Nourishing body jelly.

• Key Features: Botanical ingredients for deep moisture.

• Price: From $38.00

4. Sunshine Body Scrub – 7.5% PHA Body Exfoliator

• Description: Exfoliating body scrub.

• Key Features: Contains PHA for gentle exfoliation.

• Price: $38.00

Recent Developments

• New Products Launched:

• Magical Misting Duo: Part of the Beekman 1802 x Wicked collection.

• I Look Good in Green Milky Mud Mask: New specialized face mask, available for $49.00.

• New Partnerships:

• Collaboration with the "Wicked" brand for themed beauty products including "Thank Oz! Blemish Patches" and "Spellbinding Sleeping Cream."

• Product Promotions:

• "12 Days on the Road to Oz" campaign offering discounts on various product categories inspired by the "Wizard of Oz."

• Sustainability Initiatives:

• 'Neighbor Recycling Program' with Terracycle aimed at zero-waste packaging solutions.

Community and Impact

• Kindness Mission: Focuses on being kind to skin, planet, and community, supporting cruelty-free initiatives and recycling efforts.

• Social Impact: 1% of every purchase is donated to a nonprofit of the customer’s choice, reinforcing their commitment to community kindness.

Conclusion

Beekman 1802 continues to innovate and expand upon its product offerings with a strong focus on sustainable practices and community involvement. The brand's commitment to using goat milk and kindness as a foundation for its skincare solutions highlights its unique position in the beauty and wellness industry.