Beelong Company Profile

Background

Overview

Beelong is a Swiss-based company specializing in evaluating the environmental impact of food products. Founded in 2014 by Charlotte de La Baume and Mathias Faigaux, Beelong aims to promote transparency in the food market by providing clear and accessible information on the ecological footprint of food items. The company is headquartered in Lausanne, Switzerland.

Mission and Vision

Mission: To empower direct selling companies and professionals to achieve sustainable success through smart, personalized, and human-centered digital solutions promoting belonging, simplifying management, and driving results.

Vision: To be a leading reference in digital solutions for the direct selling industry, fostering ownership, efficiency, and excellence in results for both individuals and businesses.

Primary Area of Focus

Beelong focuses on assessing and communicating the environmental impact of food products, enabling consumers, restaurateurs, and the food industry to make informed decisions that contribute to ecological sustainability.

Industry Significance

In Switzerland, food-related activities account for approximately 30% of environmental damage. By providing tools like the ECO-SCORE®, Beelong plays a crucial role in promoting sustainable practices within the food industry, particularly in the catering and hospitality sectors.

Key Strategic Focus

Core Objectives

Environmental Transparency: Offer clear and accessible information on the ecological footprint of food products.

Sustainable Consumption: Encourage consumers and businesses to make environmentally responsible choices.

Industry Collaboration: Work with food producers, distributors, and restaurateurs to integrate sustainability into their operations.

Specific Areas of Specialization

Environmental Impact Assessment: Evaluating factors such as CO₂ emissions, water usage, land use, and biodiversity impacts.

Sustainability Consulting: Providing guidance to businesses on reducing their environmental footprint.

Key Technologies Utilized

ECO-SCORE® System: A proprietary tool that grades the environmental impact of food products on a scale from A+ to E-.

Primary Markets Targeted

Catering Services: Including institutional and commercial restaurants.

Food Producers and Distributors: Companies involved in the food supply chain.

Consumers: Individuals seeking to make environmentally conscious food choices.

Financials and Funding

Specific details regarding Beelong's funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed. The company operates as a private entity, focusing on its mission to promote sustainability in the food industry.

Pipeline Development

Beelong's primary offering is the ECO-SCORE® system, which evaluates the environmental impact of food products. The company continues to refine and expand this tool, incorporating new data and methodologies to enhance its accuracy and applicability across various food categories. Specific timelines for anticipated milestones are not publicly available.

Technological Platform and Innovation

Proprietary Technologies

ECO-SCORE® System: An environmental rating system that assesses food products based on multiple criteria, including climate change, water consumption, land use, and biodiversity impacts.

Significant Scientific Methods

Life Cycle Assessment (LCA): A scientific methodology used to evaluate the environmental impacts associated with all stages of a product's life, from raw material extraction through production and use to disposal.

AI-Driven Capabilities

While Beelong utilizes advanced data analysis techniques, specific AI-driven capabilities are not detailed in the available information.

Leadership Team

Charlotte de La Baume: Co-founder and CEO. An alumnus of the École hôtelière de Lausanne, she has been instrumental in developing Beelong's mission and services.

Mathias Faigaux: Co-founder and Executive Director. Also an alumnus of the École hôtelière de Lausanne, he has played a key role in establishing Beelong's presence in the sustainability sector.

Market Insights and Competitor Profile

The market for sustainable food practices is growing, with increasing consumer awareness and demand for environmentally friendly products. Regulatory pressures and a global focus on climate change mitigation further drive the need for transparency in the food industry's environmental impact.

Competitors

Eaternity: A Swiss company offering a sustainability platform for the food service industry, focusing on carbon footprint calculations and sustainability reporting.

Sustainable Restaurant Association (SRA): A UK-based organization providing resources and certification for restaurants aiming to improve their sustainability practices.

Strategic Collaborations and Partnerships

Beelong collaborates with various stakeholders in the food industry, including producers, distributors, and restaurateurs, to integrate sustainability into their operations. Specific partnerships are not detailed in the available information.

Operational Insights

Beelong differentiates itself through its comprehensive and scientifically grounded approach to assessing the environmental impact of food products. By providing clear and actionable information, Beelong enables businesses and consumers to make informed decisions that contribute to sustainability.

Strategic Opportunities and Future Directions

Beelong is well-positioned to expand its services by incorporating additional environmental and social criteria into its assessment tools. Opportunities exist to collaborate with international organizations to standardize sustainability metrics in the food industry. The company's commitment to innovation and transparency supports its potential for growth and influence in promoting sustainable food practices globally.